When you hear the term “curb appeal,” it’s common to think of houses and how they look from the street. However, this concept is just as crucial for commercial properties like retail stores, restaurants, and service businesses. 

A good first impression can attract more customers, making them eager to see what’s inside. Plus, a well-kept exterior suggests that the business inside is professional and detail-oriented. 

So, how can you elevate the curb appeal of your commercial property? In this blog, we’ll explore strategies that can significantly enhance its outward appearance and ensure it stands out positively.

Enhance the Landscaping

Good landscaping can do wonders for your commercial property’s curb appeal. When your outdoor space is neat and attractive, it shows that you care about details. This can make a great first impression on customers and even passersby. Well-maintained green spaces, colorful floral arrangements, and neat decorative shrubs catch the eye and can make your property feel welcoming.

Remember, when choosing plants, pick the ones that are easy to care for. Look for plants that don’t need a lot of water or frequent trimming. Some great options include perennial grasses, which look good year-round and don’t require much maintenance. Alternatively, you can choose flowering shrubs like azaleas, which add a pop of color without needing a lot of upkeep.

Maintain Pavements

First impressions are crucial, especially for commercial properties. One of the first things a customer notices is the condition of the pavement. Well-maintained pavement signals that a business cares about details and creates a welcoming atmosphere for everyone who visits.

A key part of keeping pavements in good shape is the asphalt seal coating. This asphalt sealcoating helps protect your pavement and shields it from harmful elements like rain, sun, and chemicals that can cause weathering, stains, and erosion. By applying seal coating, you are not only improving how your property looks but also investing in its long-term maintenance. 

It’s essential to call in professionals for asphalt seal coating to ensure the job is done effectively. Their expertise ensures that your pavement receives the highest quality treatment, preserving its integrity and enhancing the overall curb appeal of your commercial property.

Update Signage

Signage is one of the first things a customer notices. So, having clear, modern signs is crucial because they reflect what your brand is all about. If your sign looks old or confusing, people might think your business isn’t up to date or clear about what it offers.

When placing your signs, make sure they are easy to see from a distance. They should be high enough so that things like parked cars or trees don’t block them. The font should be big and easy to read, and the colors should stand out against the background. This makes your sign attractive and helps people spot your business easily, whether they are walking by or driving.

Improve Lighting

Good lighting is essential for any commercial property. It makes the place safer and more welcoming, and customers feel secure visiting it after dark. 

Let’s talk about different ways to use lighting effectively:

• Pathway Lighting – This is important because it guides visitors directly to your entrance. You can use small lights along the path or even light up the edges of the walkway.

• Signage Lighting – Your sign tells people who you are and what you do, so it should be easy to see at all times. Spotlighting your sign or using backlit signs can grab the attention of passersby, making it clear and readable from a distance.

By strategically using lights, you can make your commercial property safe and visually appealing. This will draw more customers and create a pleasant environment for everyone who visits.

Revitalize the Facade

Revitalizing the facade of your commercial property is a straightforward yet effective way to boost its curb appeal. But how, you may ask? A fresh coat of paint can work wonders, brightening up the building and making it more inviting to customers. When selecting paint colors, consider those that match your brand and stand out positively against the surrounding environment.

Cleaning is just as important as painting. Dirt and grime can make even the most well-designed building look uncared for. Regular washing of windows, walls, and sidewalks helps maintain a neat and professional appearance.

And don’t forget repairs. Fixing any visible damage, like cracked windows or peeling paint, shows that you take pride in your business and pay attention to details. This is crucial because small issues can quickly turn into big problems if left unattended.

Wrap Up

Investing a little time and effort in your property’s curb appeal is like giving it a smile. It’s a simple way to make a great first impression and show potential tenants and customers that you take pride in your business. So, grab your tools and get working! Your property will thank you for it.

Originally Published on https://www.breakfastleadership.com/

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.