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Welcome to the Buzzworthy Marketing Podcast, where we're tackling one of the most persistent problems in the marketing world: the 5050 marketing paradox. Despite all the advancements in Technology and…

Welcome to the Buzzw…

Welcome to the Buzzworthy Marketing Podcast, where we're tackling one of the most persistent problems in the marketing world: the 5050 marketing paradox. Despite all the advancements in technology and analytics, many businesses still don't know where half of their marketing budget goes. Host Michael Bazzinski, also known as "Buzz," has spent the last 20 years helping companies solve this conundrum. In today's episode, Buzz delves into three essential metrics that can transform your marketing from a guessing game into a reliable revenue engine. By focusing on unique website visitors, …

Send us a textWelcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's e…

Send us a textWelcom…

Send us a textWelcome back, buzzworthy entrepreneurs, to another riveting episode of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski, but you can call me Buzz. In today's episode, we're going deep into part two of our visibility series. Imagine doubling your visibility only to see your revenue cut in half. Sounds counterintuitive, right? Well, that's exactly what happened to one of my clients, and today, we're peeling back the layers to understand why more visibility isn't always the answer. Instead, I'll be revealing three essential keys th…

Send us a textWelcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2…

Send us a textWelcom…

Send us a textWelcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses Money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of Clarity on the perfectly profitable prospect. With practical exa…

Send us a textWelcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identit…

Send us a textWelcom…

Send us a textWelcome to another exciting episode of the Buzzworthy Marketing Podcast, where today, we're wrapping up our comprehensive deep dive into the transformative power of business identity. I'm your host, Michael Buzinski, but you can call me Buzz. In this episode, we'll take the puzzle pieces we've explored over the past few episodes and form them into an actionable blueprint to transform your business identity from fragmented to formidable. I'll share the exact framework that has helped businesses double their close rates and revolutionize their client attrac…

Send us a textWelcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing p…

Send us a textWelcom…

Send us a textWelcome to the Buzzworthy Marketing Podcast! In today's episode, we're diving into why having a clear message simply isn't enough to resonate with your audience. Drawing parallels to the classic hero's journey, host Michael Buzinski explains how entrepreneurs often fall into the trap of shouting louder instead of truly aligning with their audience's needs. Using real-world examples, such as the transformation of a struggling consulting firm's close rate, Buzz reveals the power of repositioning your business as a guide in your client's journey. G…

Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessl…

Welcome to the Buzzw…

Welcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented Growth.Through intriguing analogies and real-world exampl…

Send us a textWelcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses…

Send us a textWelcom…

Send us a textWelcome to the Buzzworthy Marketing Podcast, hosted by Michael Buzinski, or as you can call him, Buzz. In today's episode, we're exploring the secret behind why some businesses close deals effortlessly while others struggle despite having similar expertise. Buzz reveals a groundbreaking discovery: 72% of B2B companies are focusing on the wrong success metrics. He'll introduce you to the Triple A Alignment audit, a framework that highlights three hidden metrics crucial for earning client trust and aligning your business for unprecedented growth.Through intriguing an…

In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a…

In this episode of t…

In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operati…

In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a…

In this episode of t…

In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operati…

On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forc…

On today's episode o…

On today's episode of the Buzzworthy Marketing Podcast, we dive into a critical yet often overlooked aspect of business success—identity. Join our host Michael Buzinski as he unpacks the hidden forces silently sabotaging your marketing efforts and costing your business millions. Most companies focus on perfecting their brand's reflection—the logo, the mission statement, the polished website—but fail to see themselves through the eyes of their potential clients. Michael shares real-world stories and practical exercises to help you shift your marketing perspective from a mirror to a window…

Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why iden…

Welcome back to the …

Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive word in B2B marketing and guides listeners through the framework extraction process. By mapping outcomes and mil…

Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy ent…

Welcome to the Buzzw…

Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how businesses that get crystal clear on their unique value proposition transform their marketing strategies and ultimately, their revenue p…

Welcome back to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski—though you can call me Buzz. As we kick off Season 10, I find myself reflecting on my 20-year journey in business. …

Welcome back to the …

Welcome back to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski—though you can call me Buzz. As we kick off Season 10, I find myself reflecting on my 20-year journey in business. In this episode, I'll share a key revelation from my own experience: why some businesses break through growth barriers while others stay stuck. Drawing from my transition from a once-successful multi-million dollar creative agency to a more effective virtual model, I'll introduce the concept of the "growth blockade"—the systemic barriers holding businesses back. We'll also explore the five pilla…

The episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, …

The episode explores…

The episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, the host outlines a "Reality Check Framework" comprised of three steps—Distance Test, Simplicity Check, and Search Test—encouraging marketers to prioritize audience feedback and keep branding simple. • Sharing excitement about a potential rebrand • Facing mixed feedback and confusion surrounding a new name • Learning about the significance of simplicity in branding • Discussing pro…

Send us a textReady to revolutionize your B2B marketing strategy and unlock exponential growth? Get ready for an exciting new chapter as we celebrate the incredible journey of the Buzzworthy Marketing…

Send us a textReady …

Send us a textReady to revolutionize your B2B marketing strategy and unlock exponential growth? Get ready for an exciting new chapter as we celebrate the incredible journey of the Buzzworthy Marketing Show and unveil our plans for an impactful 2025. I'm thrilled to announce that, with your amazing support, we’ve hit over 100,000 downloads and are rapidly closing in on 200,000. This achievement has inspired us to refine our focus as we kick off season 10 on January 6th, laser-targeted towards B2B companies, particularly in professional services and software-as-a-service. This season promises …

Send us a textEver wondered if podcasting could be the secret weapon your business needs? Join us for an eye-opening conversation with Alex Sanfilippo, the creative genius behind PodMatch and author o…

Send us a textEver w…

Send us a textEver wondered if podcasting could be the secret weapon your business needs? Join us for an eye-opening conversation with Alex Sanfilippo, the creative genius behind PodMatch and author of "Host Mastery." We tackle the quirky hurdles of podcasting—like fighting for the perfect blue backdrop—and reveal why so many podcasters don't make it past the first few episodes. Alex shares his expert insights on how a podcast can redefine your marketing strategy, boost brand visibility, and create stronger connections with your audience, all while juggling the demands of running a busines…

Send us a textUnlock the secrets of scaling your B2B service-based business with the insightful Vern on the latest episode of the Buzzworthy Marketing Show. Prepare to shift from just growing to effec…

Send us a textUnlock…

Send us a textUnlock the secrets of scaling your B2B service-based business with the insightful Vern on the latest episode of the Buzzworthy Marketing Show. Prepare to shift from just growing to effectively scaling by adopting a leveraged mindset, inspired by the late Clay Christensen's revolutionary ideas. Vern guides us through the essential process of defining the specific job to be done, helping you to gain the clarity needed for successful scaling. Learn from 3M's strategic positioning around "science" as a model of focus and leverage, avoiding the common trap of trying to be everything t…

Send us a textPrepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and Legacy-…

Send us a textPrepar…

Send us a textPrepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning financial strategies with personal values. Discover how his strategic pivot during the pandemic has not only addressed challenges faced by educational institutions but has also redefined client support in remarkable ways. Andrew’s humor and insights pr…