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Who Are Baby Boomers?

There are 76.4 Million Baby Boomers – and because they are NOT a homogenous group, there has never been one single trustworthy source to speak to their many and varied interests. We know there are numerous “digital tribes” or pocket groups of Baby Boomers who are already online – divided by geography, special interests, access to specific experts or ideology.

  • Born between 1946 and 1964 (18 Years)
  • Currently between the ages of 57-75
  • 76.4 million in the USA
  • Hold 51% of all wealth in the USA
  • Hold 70% of disposable income in the USA
  • Spend $548 Billion a year
  • Spend more than any other generation and spend the most per transaction
  • Net worth of Baby Boomers is $70 trillion
  • Baby Boomers hold $20 trillion in stocks and mutual funds
  • Baby Boomers spend an average of $63,325 each year
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