📦 In this special episode of the Pod, Jason guests on The B2B eCommerce Show Hosted by Justin King – YouTube Show Playlist

📦 This episode originally aired in early 2026

📦 Thanks for hosting me Justin!

Episode Summary

In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

With over 25 years of experience in eCommerce, Jason shares practical insights on why adoption matters more than platforms, how conversational AI enables commerce through existing communication channels, and why execution, not evangelism is the next phase of B2B digital transformation.

Key topics include:

• How to achieve B2B digital ROI without changing buyer behavior
• Using AI to enable commerce through email, messaging, and existing workflows
• Shifting from digital evangelism to execution and prioritization
• Why asking better questions leads to better transformation outcomes
• What B2B leaders should focus on as digital commerce matures

This episode offers clear, actionable guidance for manufacturers and distributors looking to reduce friction, improve adoption, and make smarter digital investments.

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Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!