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Guest: Dionne Ellison, Founder of Vuliwear - https://vuliwear.comLinkedIn: Dionne EllisonEpisode OverviewIn this episode of THE ECOMMERCE EDGE Podcast, we sit down with Dionne Ellison, the visionary f…

Guest: Dionne Elliso…

Guest: Dionne Ellison, Founder of Vuliwear - https://vuliwear.comLinkedIn: Dionne EllisonEpisode OverviewIn this episode of THE ECOMMERCE EDGE Podcast, we sit down with Dionne Ellison, the visionary founder of Vuliwear. Dionne shares her incredible journey from discovering the hidden beauty of macro insect photography to launching an elevated eyewear brand that gives back. We dive deep into the unglamorous realities of entrepreneurship, the strategic shift from D2C to wholesale, and why functionality and eye Health are just as important as high fashion. If you're building an eCommerce brand, n…

This is E701:🎓FROM INSECT EYES TO NORDSTROM - THE VULIWEAR STORY | MENTORING MOMENTS #194 W/GUEST MENTOR DIONNE ELLISON | THE ECOMMERCE EDGE Podcast ------------------------ Guest: Dionne Ellison, …

This is E701:🎓FRO…

This is E701:🎓FROM INSECT EYES TO NORDSTROM - THE VULIWEAR STORY | MENTORING MOMENTS #194 W/GUEST MENTOR DIONNE ELLISON | THE ECOMMERCE EDGE Podcast ------------------------ Guest: Dionne Ellison, Founder of Vuliwear - ⁠https://vuliwear.com⁠ Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, we sit down with Dionne Ellison, the visionary founder of Vuliwear. Dionne shares her incredible journey from discovering the hidden beauty of macro insect photography to launching an elevated eyewear brand that gives back. We dive deep into the unglamorous realities of entrepreneu…

This is E700:🎙️STOP BLEEDING MARGIN: THE TRILLION-DOLLAR FALSE POSITIVE PROBLEM | NICOLE JASS - SIGNIFYD | THE ECOMMERCE EDGE Podcast ------------------------ 📝 Show Notes & Summary In thi…

This is E700:🎙️…

This is E700:🎙️STOP BLEEDING MARGIN: THE TRILLION-DOLLAR FALSE POSITIVE PROBLEM | NICOLE JASS - SIGNIFYD | THE ECOMMERCE EDGE Podcast ------------------------ 📝 Show Notes & Summary In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicole Jass, SVP of Enterprise Strategy at Signifyd. They dive deep into the unseen revenue-killer in eCommerce: false positives. While most merchants obsess over blocking the less than 1% of actual fraudulent transactions, they accidentally block high-value, legitimate shoppers due to outdated Legacy Security heuristi…

📝 Show Notes & SummaryIn this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicole Jass, SVP of Enterprise Strategy at Signifyd. They dive deep into the unseen reve…

📝 Show Notes &…

📝 Show Notes & SummaryIn this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicole Jass, SVP of Enterprise Strategy at Signifyd. They dive deep into the unseen revenue-killer in eCommerce: false positives. While most merchants obsess over blocking the <1% of actual fraudulent transactions, they accidentally block high-value, legitimate shoppers due to outdated legacy security heuristics. Nicole shares her journey from ad tech to fraud prevention, breaks down the anatomy of a payment transaction, and explains how Signifyd’s pre-authentication layer shift…

📦 In this special episode of the Pod, Jason guests on The Clicks to Customers Podcast Hosted by John Horn - CEO of StubGroup - https://stubgroup.com📦 This episode originally aired in July of 202…

📦 In this special…

📦 In this special episode of the Pod, Jason guests on The Clicks to Customers Podcast Hosted by John Horn - CEO of StubGroup - https://stubgroup.com📦 This episode originally aired in July of 2025 - https://www.youtube.com/watch?v=9F82WBkuZ7A📦 Thanks for hosting us John!Episode SummaryIn this episode of the Clicks to Customers podcast, host John Horn sits down with Jason Greenwood, founder of Greenwood Consulting and a 25-year eCommerce veteran.Jason shares why he decided to quadruple-down on the massive "blue ocean" space of B2B eCommerce.They dive deep into the unique friction points…

This is E699:📦HOW B2B BRANDS CAN WIN WITH ECOMMERCE | JASON GUESTS ON THE CLICKS TO CUSTOMERS PODCAST | B2B COMMERCE CORNER #161 ------------------------ 📦 In this special episode of the Pod, Ja…

This is E699:📦HOW…

This is E699:📦HOW B2B BRANDS CAN WIN WITH ECOMMERCE | JASON GUESTS ON THE CLICKS TO CUSTOMERS PODCAST | B2B COMMERCE CORNER #161 ------------------------ 📦 In this special episode of the Pod, Jason guests on The ⁠Clicks to Customers Podcast⁠ Hosted by ⁠John Horn⁠ - CEO of StubGroup - ⁠https://stubgroup.com⁠ 📦 This episode originally aired in July of 2025 - ⁠https://www.youtube.com/watch?v=9F82WBkuZ7A⁠ 📦 Thanks for hosting us John! Episode Summary In this episode of the Clicks to Customers podcast, host John Horn sits down with Jason Greenwood, founder of Greenwood…

In this episode, host Jason Greenwood catches up with longtime industry friend, eCommerce veteran, and retail consultant Laura Doonin. Back together after more than 15 years together in the same eComm…

In this episode, hos…

In this episode, host Jason Greenwood catches up with longtime industry friend, eCommerce veteran, and retail consultant Laura Doonin. Back together after more than 15 years together in the same eCommerce orbit, Jason and Laura dive deep into the cultural shifts between global markets, the realities of navigating the mid-market retail crunch, and how operational AI is changing the playbook for modern brands.The Mid-Market Crunch: Brands with sub-100 store footprints are struggling the most to adapt to social commerce and strategic experimentation. Operational AI is the Real Unlock: While front…

This is E698:🎓THE DEATH OF PURE-PLAY DTC & WHY YOUR FRONT-END AI STRATEGY IS USELESS | MENTORING MOMENTS #193 W/GUEST MENTOR LAURA DOONIN | THE ECOMMERCE EDGE Podcast ------------------------ I…

This is E698:🎓THE…

This is E698:🎓THE DEATH OF PURE-PLAY DTC & WHY YOUR FRONT-END AI STRATEGY IS USELESS | MENTORING MOMENTS #193 W/GUEST MENTOR LAURA DOONIN | THE ECOMMERCE EDGE Podcast ------------------------ In this episode, host Jason Greenwood catches up with longtime industry friend, eCommerce veteran, and retail consultant ⁠Laura Doonin⁠. Back together after more than 15 years together in the same eCommerce orbit, Jason and Laura dive deep into the cultural shifts between global markets, the realities of navigating the mid-market retail crunch, and how operational AI is changing the playbook …

Cracking the Code on Dynamic Pricing with Nabeel Siddiqui, Founder & CEO of PricePerfect - https://priceperfect.aiEpisode SummaryWhy is pricing the most powerful yet underutilized lever in eCommer…

Cracking the Code on…

Cracking the Code on Dynamic Pricing with Nabeel Siddiqui, Founder & CEO of PricePerfect - https://priceperfect.aiEpisode SummaryWhy is pricing the most powerful yet underutilized lever in eCommerce?In this episode, we sit down with Nabeel Siddiqui, founder of PricePerfect to explore how data science and reinforcement learning are revolutionizing pricing strategies for small-to-medium businesses (SMBs). Nabeel shares his journey from a hedge fund quant developer to a strategy consultant, and ultimately, an AI pioneer. We break down the four traditional stages of "pricing puberty," discuss …

This is E697:🎙️CRACKING THE CODE ON DYNAMIC PRICING | NABEEL SIDDIQI - PRICEPERFECT | THE ECOMMERCE EDGE Podcast ------------------------ Cracking the Code on Dynamic Pricing with ⁠Nabeel Sidd…

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This is E697:🎙️CRACKING THE CODE ON DYNAMIC PRICING | NABEEL SIDDIQI - PRICEPERFECT | THE ECOMMERCE EDGE Podcast ------------------------ Cracking the Code on Dynamic Pricing with ⁠Nabeel Siddiqui⁠, Founder & CEO of PricePerfect - ⁠https://priceperfect.ai⁠ Episode Summary Why is pricing the most powerful yet underutilized lever in eCommerce? In this episode, we sit down with Nabeel Siddiqui, founder of PricePerfect to explore how data science and reinforcement learning are revolutionizing pricing strategies for small-to-medium businesses (SMBs). Nabeel shares his journey …

📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com📦 illuminise is an eCommerce strategic and development partner for manufactu…

📦 Sanya is the Co…

📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms📦 illuminise stabilises complex Magento and Adobe Commerce platforms, integrates ERP and operational systems properly and gives supplier teams the confidence to scale faster with less risk📦 In this episode, Jason & Sanya discuss:- B2B Buyers Are Now Millennials. …

This is E696:📦THE HIDDEN RISKS KILLING B2B SUPPLIER BUSINESSES - AND WHAT TO DO ABOUT IT | SANYA RISTIC - ILLUMINISE | B2B COMMERCE CORNER #160 | THE ECOMMERCE EDGE Podcast ------------------------…

This is E696:📦THE…

This is E696:📦THE HIDDEN RISKS KILLING B2B SUPPLIER BUSINESSES - AND WHAT TO DO ABOUT IT | SANYA RISTIC - ILLUMINISE | B2B COMMERCE CORNER #160 | THE ECOMMERCE EDGE Podcast ------------------------ 📦 ⁠Sanya⁠ is the Co-Founder & Director of Innovation & Client Success at illuminise - ⁠https://www.illuminise.com⁠ 📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms 📦 illuminise stabilises complex Magento and Adobe Comme…