Wednesday - February 8, 2023
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Jason Falls Keynote Speaker, Podcaster

Recent Content

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How to Make Live Streams & Webinars More Engaging

Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost…

Live streaming is be…

Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. The social network sites prioritize live video content over anything else in their algorithms. They even force feed pop-up notifications on you to tell you when someone you’re following is live while you’re there, hoping you’ll come over and watch. It makes the social network experience stickier. You stay longer. Yo…

Listen · 36:47
Valuing Influencers for Big Brands & Startups

Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers in the busines…

Those of us on the a…

Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers in the business. I would imagine talent managers and some creators also covet that since the brand’s investments in any of us is what makes the industry tick.In that broad category of brand decision makers, there are a wide variety of businesses and brands. You have small businesses, often mom and pop, local shops, who are regular businesses we encounter all the time. They’re probably not often called start…

Listen · 38:29
Building Influence in Brand Communities

We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads in…

We all like killing …

We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads influence marketing for a big brand, but that person also happens to be a content creator themselves, well now we can double our takeaways and smarts without having to go two different directions.Zeena Koda has been a content creator and media personality for the better part of the last 15-20 years. She’s been everything from a red carpet host on television to a voice-over artist to a podcast host…

Listen · 36:18
How to Get First-Party Data From Your Community With Their Permission

If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using…

If you don’t know …

If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using their data without their explicit permission. Regulatory guidance like GDPR in Europe, and consumer-focused policy trends like not allowing 3rd party cookies to scrape data from website users are responding. Soon, places like Google that not only allows the use of 3rd party data for targeting, but helps you capture it, too, will sunset that ability. Other browser makers like Apple with its Safar…

Listen · 35:11
The Man Using the Creator Economy to Give Underserved Youth a Path to Success

I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketin…

I want to be painful…

I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not sure those voices are wrong.Don’t get me wrong! I love what we do. And I do think that connecting brands to the audiences that can benefit from knowing them has meaning. While that might be a stretch for someone who markets luxury footwear. It becomes more relevant for those of us who do it …

Listen · 45:45