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Jason Falls Keynote Speaker, Podcaster

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What Digital Marketing Trainers Teach About Influence Marketing &Raquo; Neher Cover Art
What Digital Marketing Trainers Teach About Influence Marketing

As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So w…

As we enter 2024, I …

As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So we’re going to have a lot of conversations with a lot of different people along the way to make that happen.We’re going to kick off the year talking to one of my favorite people. Krista Neher has been a leading authority on digital marketing for as long as I can remember. She’s a six-time best-selling author and found of Bootcamp Digital, an education brand that offers digital marketing certi…

Listen · 36:50
What'S Wrong With Influencer Marketing And What We Can Change In 2024 &Raquo; Falls Commentary Cover Art
What's Wrong With Influencer Marketing and What We Can Change in 2024

It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply di…

It’s been a minute…

It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t have enough time to fit in the weekly interviews and production to give you an episode worth listening to.Instead of rushing to crank out something mediocre, I opted to step back, focus on the client work and reassess what Winfluence is and can be. For the last few weeks, I’ve thought long and hard about the show. I even entertained the notion that maybe it had run its course and wasn’t…

Listen · 17:33
Differentiating Between Influencer Agencies, Consultants And Services &Raquo; Hoos Cover Art
Differentiating Between Influencer Agencies, Consultants and Services

When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different …

When someone says th…

When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses.Some people say they think of an ad agency only that only focuses on influencers. Others say a consultant or small shop that handles all that busy work for you. Another contact said they think of the team at the software company they use, like CIPIO.ai for instance, which does the cat herding as it were.The truth is none of those answers are wrong. The third party that handles some degre…

Listen · 55:10
Cracking The Code To Gaming Influence &Raquo; C01012
Cracking the Code to Gaming Influence

We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive a…

We’ve had a couple…

We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video gamers who live stream themselves playing video games.And yet, this behemoth of a segment is still a mystery to most of us in the influence marketing space. Some consumer brands have played on Twitch and sponsored various gamers to some degree of success. But the businesses and agen…

Listen · 35:14
Why Can'T We All Just Get To The Point? &Raquo; Bfb840
Why Can't We All Just Get To The Point?

Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the …

Do you know what thi…

Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration of how brands can apply influence in all its shapes and forms, to aide it their marketing, you’re spot-on.But if you weren’t spot-on, that’s my fault, not yours. It’s an example of my marketing and communications with you failing to deliver the point.It’s an exercise in clarity. And Steve Woodruff is probably the person on the planet with the most expertise and focus on helpi…

Listen · 34:21