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Greg Aler Founder of Golden Reserve and Author of Fire Your Financial Advisor

Greg Aler was born and raised in small town Ohio. College. Law School. Then off to one of the largest law firms in the world. Later, he went on to build three multi-million-dollar companies before the age of 40 – an elder care law firm, a financial services firm, and a Real Estate company. He is a perpetual disruptor; re-thinking and re-building industries that are too rich or too stubborn to change. Yet always, coming back to his roots and directing his companies (and his book) to fight for the people that get overlooked – hard-working everyday folks, like his parents. The other 95%-ers.

Greg has his own TV, Radio & Podcast Show—Expedition Retirement.

The only thing Greg loves more than cooking, scuba diving, boating and laughing with friends on his back porch, is being with his wife Fernanda, and three kiddos (Lilly, Lola & Louie).

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Why Does The Financial Industry Want You To Hate Annuities? &Raquo; Image 7
Why Does the Financial Industry Want You to Hate Annuities?

What if the biggest reason retirees avoid annuities has nothing to do with the product itself? Greg examines why annuities continue setting sales records while remaining one of the most criticized fin…

What if the biggest …

What if the biggest reason retirees avoid annuities has nothing to do with the product itself? Greg examines why annuities continue setting sales records while remaining one of the most criticized financial tools. He breaks down the differences between annuities, CDs, and market-based investments, explains the role of guarantees and risk management, and shares his perspective on why parts of the financial industry push back against them. Plus, a look at where annuities may fit within a broader retirement strategy. Subscribe or follow so you never miss an episode! Check out Fire Your Financial …

Listen · 11:05
Avatar Of Greg Aler Greg Aler July 14, 2026
The Market Keeps Chasing The Next Big Thing—Should Retirees? | A Financial Advisor'S Advice Raised Some Eyebrows | The Biggest Retirement Regrets People Have In Their 60S &Raquo; Image 7
The Market Keeps Chasing the Next Big Thing—Should Retirees? | A Financial Advisor's Advice Raised Some Eyebrows | The Biggest Retirement Regrets People Have in Their 60s

On this episode: Micron's earnings sparked excitement, but market volatility remains. Greg explains why Retirement Planning shouldn't depend on stock picking or chasing the next hot investment. From …

On this episode: Mi…

On this episode: Micron's earnings sparked excitement, but market volatility remains. Greg explains why retirement planning shouldn't depend on stock picking or chasing the next hot investment. From 401(k)s to advisory accounts, fees can quietly drain retirement assets. Greg breaks down the true cost of financial advice and why value matters. An advisor suggested borrowing instead of spending retirement Money. Greg examines the math, tax consequences, and why some retirement advice may not serve clients. Delayed dreams, working too long, tax mistakes, and outdated Estate plans. Greg shares le…

Listen · 51:25
Avatar Of Greg Aler Greg Aler July 11, 2026
Will You Be Writing Checks To The Irs Even In Retirement? | Buffett Just Went To Cash, Should I Do The Same? | Choosing Your Retirement Planner By How They Get Paid &Raquo; Image 7
Will You Be Writing Checks to the IRS Even in Retirement? | Buffett Just Went to Cash, Should I Do the Same? | Choosing Your Retirement Planner by How They Get Paid

On this episode: Most people believe they will be in a lower tax bracket and will get tax refunds in retirement. That may not be true. Is it time to pull back on your market risk when you retire? Fin…

On this episode: Mo…

On this episode: Most people believe they will be in a lower tax bracket and will get tax refunds in retirement. That may not be true. Is it time to pull back on your market risk when you retire? Financial advisors get paid in many ways. What is right for you? Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 56:21
Avatar Of Greg Aler Greg Aler July 4, 2026
3 Retirement Myths Retirees Should Know 

3 Retirement Myths Retirees Should Know  Get ready to loosen up those purse strings, because we’re about to debunk three notorious spending myths in retirement. Chances are you’ve heard t…

3 Retirement Myths …

3 Retirement Myths Retirees Should Know  Get ready to loosen up those purse strings, because we’re about to debunk three notorious spending myths in retirement. Chances are you’ve heard these nuggets of “helpful advice” before; while they’re often repeated by financial gurus, but they’re rarely supported by facts. So, without further ado, let’s cut through the fearmongering.  Myth #1: Don’t Spend Early “You might run out of money!” the so-called “Experts” caution. We think retirees deserve better than scare tactics.  Here’s the deal: a…

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Avatar Of Greg Aler Greg Aler July 1, 2026
Has The Financial Industry Been Lying To You? &Raquo; Image 7
Has the Financial Industry Been Lying to You?

What if everything the financial industry has told you about retirement isn't quite the full story? Headlines insist you need $1.8 million to retire, yet only 3% of retirees actually have that — and…

What if everything t…

What if everything the financial industry has told you about retirement isn't quite the full story? Headlines insist you need $1.8 million to retire, yet only 3% of retirees actually have that — and 82% say they have enough and are happy. So what's really going on? On this episode, Greg Aler unpacks why the industry leans on fear, inflation talk, and savings targets to keep retirees uncertain and dependent.  Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omn…

Listen · 11:42
Avatar Of Greg Aler Greg Aler June 30, 2026
A Headline The Financial Industry Is Going To Hate | Should You Have All Your Retirement In A 401(K)? | Retirement Tactics That Have Become Out Of Date &Raquo; Image 7
A Headline the Financial Industry Is Going to Hate | Should You Have All Your Retirement in a 401(k)? | Retirement Tactics That Have Become Out of Date

On this episode: Maybe we don’t all need a million dollars to retire. Are we all leaning too much on our 401(k) money? It worked for mom and dad, why won’t it work for me? Subscribe or follow so…

On this episode: Ma…

On this episode: Maybe we don’t all need a million dollars to retire. Are we all leaning too much on our 401(k) money? It worked for mom and dad, why won’t it work for me? Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 51:39
Avatar Of Greg Aler Greg Aler June 27, 2026
Avoiding Mistakes In The First 5 Years Of Retirement | Too Many Assumptions In An Ira-To-Roth Conversion? | How Did This Guy Get Stuck In Probate For 5 Years? &Raquo; Image 7
Avoiding Mistakes in the First 5 Years of Retirement | Too Many Assumptions in an IRA-to-Roth Conversion? | How Did This Guy Get Stuck in Probate for 5 Years?

On this episode: Many retirement plans fail in the first 5 years of retirement…why? Is an IRA-to-Roth conversion a good move for you? One article says be careful. How one man had to wait 5 years to…

On this episode: Ma…

On this episode: Many retirement plans fail in the first 5 years of retirement…why? Is an IRA-to-Roth conversion a good move for you? One article says be careful. How one man had to wait 5 years to settle his father’s estate, only to find out about a big tax surprise. Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 48:21
Avatar Of Greg Aler Greg Aler June 23, 2026
Have You Put Your Retirement Plans On Hold Because You Are Nervous About The Market? | This Article On Tax Planning Got Pulled Down Quickly....why? | Did I Use My Inheritance Correctly? &Raquo; Image 7
Have You Put Your Retirement Plans on Hold Because You Are Nervous About The Market? | This Article on Tax Planning Got Pulled Down Quickly….Why? | Did I Use My Inheritance Correctly?

On this episode: The over heated stock market, the war, and inflation: Are these things keeping you from retiring? Have we found the perfect number for your IRA-to-Roth conversion? The purpose for a …

On this episode: Th…

On this episode: The over heated stock market, the war, and inflation: Are these things keeping you from retiring? Have we found the perfect number for your IRA-to-Roth conversion? The purpose for a Will and how you spend your inheritance. Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 48:34
Avatar Of Greg Aler Greg Aler June 16, 2026
Silence Is Not Golden In Estate Planning &Raquo; Image 7
Silence is Not Golden in Estate Planning

Maybe your Family is one that doesn’t talk about money. That can come back to haunt you after the passing of a loved one. Subscribe or follow so you never miss an episode! Check out Fire Your Financ…

Maybe your family is…

Maybe your family is one that doesn’t talk about money. That can come back to haunt you after the passing of a loved one. Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 13:04
Avatar Of Greg Aler Greg Aler June 2, 2026
Should We Be Nervous About The Current Stock Market? | Are Dividend Paying Stocks Still A Good Retirement Option? | The New Number On How Much You Spend Per Month In Retirement &Raquo; Image 7
Should We Be Nervous About the Current Stock Market? | Are Dividend Paying Stocks Still a Good Retirement Option? | The New Number on How Much You Spend Per Month in Retirement

On this episode: When tech stocks are up 200%, is it real? Whirlpool stopped paying its dividend after 70 years. Does that mean something? Want to know how much you’ll need per month in retirement?…

On this episode: Wh…

On this episode: When tech stocks are up 200%, is it real? Whirlpool stopped paying its dividend after 70 years. Does that mean something? Want to know how much you’ll need per month in retirement? The new averages are out. Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 54:33
Avatar Of Greg Aler Greg Aler May 30, 2026
Another Reason the 8X Rule for Retirement Doesn’t Work 

Recently we wrote about the 8x Rule and why it’s a flawed calculation. Yet for many years, it has been viewed as conventional financial Wisdom; and for that reason, we know it can be hard to l…

Recently we wrote ab…

Recently we wrote about the 8x Rule and why it’s a flawed calculation. Yet for many years, it has been viewed as conventional financial wisdom; and for that reason, we know it can be hard to let it go. In case you’re still in doubt, we wanted to share a question we received that further illustrates why it’s time to put the 8x Rule to rest. A client asked:  “Does the 8x Rule include my Pension? Or does it just apply to my investments?”  To recap, the 8x Rule predicates you’ll need eight times your annual salary saved by the time you retire to live comfortably.…

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Avatar Of Greg Aler Greg Aler May 27, 2026
How “Type A” People Might Struggle In Retirement &Raquo; Image 7
How “Type A” People Might Struggle in Retirement

You may Love your job and gladly work 60 hours a week. What challenges does that bring for your retirement? Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on Y…

You may love your jo…

You may love your job and gladly work 60 hours a week. What challenges does that bring for your retirement? Subscribe or follow so you never miss an episode! Check out Fire Your Financial Advisor on YouTube! Learn more at GoldenReserve.com or follow on social: Facebook & LinkedIn.See omnystudio.com/listener for privacy information.

Listen · 12:38
Avatar Of Greg Aler Greg Aler May 26, 2026
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