Tuesday - March 19th, 2024
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Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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#979 Commit To Linkedin &Raquo;
#979 Commit to LinkedIN

This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn. And,…

This year I decided …

This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn. And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly. Comments matter. So I am spending time writing meaningful comments on multiple posts each day. I engage with people who engage with me as well as influential people I follow. Video works. I am incorporating lots of vi…

Listen · 3:29
#978 Finding The Right Marketing Partner &Raquo;
#978 Finding the Right Marketing Partner

When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one?   That's what I talked to Behdad Jamshidi, founder of CJAM Marketing a…

When you are ready t…

When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one?   That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about.  In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team. Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He emphasizes the need for alignment between business goals and the capabilities of the marketing partne…

Listen · 10:55
#977 The Four &Quot;C&Quot;S Of Accountability &Raquo;
#977 The Four "C"s of Accountability

 In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an  unhealthy lifestyle and lack of clarity about his purpose to a successful life and b…

 In this terrific c…

 In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an  unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are  two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's. Critique success - never settle for good enough, always striving for improvement. Don emphasizes the importance of surrounding ourselves with honest feedback and continuously refining our approach. Correct failure. Rather than dwelling on mi…

Listen · 11:42
#976 Find The Best Solution &Raquo;
#976 Find the Best Solution

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argumen…

Everyone likes to be…

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce.  You will have a solution but it won't necessarily be the best solution. This is tough, because it means you have to give up control. If you've hired the right people they will have good opinions about projects and about the way the company is run, so you need to be prepared to listen and let others win.  When multiple viable solutions are proposed to a proble…

Listen · 1:33
#975 Find Your Niche &Raquo;
#975 Find Your Niche

Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australi…

Carolyn Patrick drop…

Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.   To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your…

Listen · 11:51