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Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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#1007 Smart Ppc For Small Business Owners | Ameet Khabra &Raquo;
#1007 Smart PPC for Small Business Owners | Ameet Khabra

Maybe you think your business is too small to take advantage of PPC.  Our guest, Ameet Khabra doesn’t think that is true. You can use this powerful tool as long as remember that Google is not doing…

Maybe you think your…

Maybe you think your business is too small to take advantage of PPC.  Our guest, Ameet Khabra doesn’t think that is true. You can use this powerful tool as long as remember that Google is not doing something out of the goodness of their heart.   Google is not a charity, it is a business.  Everything they do to improve search and analytics is ultimately designed to increase their advertising sales.  So use the tools, look at their suggestions, but always remember their goals are not always aligned with yours.    About Ameet Look up the definition of “obsessed” and you’ll find a p…

Listen · 11:43
#1006 Thanks, But I Don'T Need Your Help | Marketing Minute With Lorraine Ball &Raquo;
#1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball

So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just…

So today's marketing…

So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate!  Before you reach out and offer your services to me or anyone else on LinkedIn look at my career path and my experience. Consider where I am on my jour…

Listen · 2:34
#1005 Should I Get A Trademark? | Samantha Bradshaw &Raquo;
#1005 Should I Get a Trademark? | Samantha Bradshaw

Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business.  If you missed that episode, you can find it here. This …

Earlier this year, I…

Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business.  If you missed that episode, you can find it here. This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business.   Samantha shared a few things to consider as you weigh the pros and cons. Consider Your Business Goals:  If you plan to expand your business, work in it long-term, or pass it on to others, trademarking can solidify your reputation and become a valuable asset when selling the bus…

Listen · 10:34
#1004 Social Media Is Social | Deidre Tshien &Raquo;
#1004 Social Media is Social | Deidre Tshien

How many times have you heard someone say, “s.ocial media is social”?   When you hear that, what do you wonder what it really means, or how you actually get social on social media?  That was th…

How many times have …

How many times have you heard someone say, “s.ocial media is social”?   When you hear that, what do you wonder what it really means, or how you actually get social on social media?  That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter. Dierdre’s explained a good strategy is based on more than just posting  content.  It is built on conversations and interactions with your audience.  To do this effectively, you need four types of social media posts. Awareness Post: Start with a question or statemen…

Listen · 11:38
#1003 Don'T Write Every Day &Raquo;
#1003 Don't Write Every Day

So you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts.  You’re doing it all. But let’s be real, constantly coming up with fresh an…

So you want to becom…

So you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts.  You’re doing it all. But let’s be real, constantly coming up with fresh angles on the same topic can be draining. And in the fast-paced world of online content, what’s hot today might be forgotten tomorrow. Or, your best piece of content was released at the wrong time, so very few people saw it. The trick for every professional, trying to build a reputation as a subject matter expert is how do you make the most of your best work without boring your audience to tears?…

Listen · 2:37
#1002 Women In Technology | Denzil Eden &Raquo;
#1002 Women in Technology | Denzil Eden

I spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in th…

I spent some time wi…

I spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in the tech space.  Throughout our conversation, she had great insights and advice for other women looking to play in the tech space.  Here are the key points from the interview: Challenges in the Tech Space: Denzil shares her journey as a young, female founder in the tech space and highlights the uphill battle she faced due to the crowded productivity market and the subconscious biases against wome…

Listen · 11:03
#1001 Create 30 Days Of Content In 90 Minutes | Aaron Witnish &Raquo;
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish

I don't know about you,  but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenu…

I don't know about y…

I don't know about you,  but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue.  If you're struggling with those same issues this conversation with Aaron Witnish is just for you. Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of research.  Use Google’s "People Also Ask" feature to identify questions real people are asking about your product  or service every day.  Once you have the qu…

Listen · 10:33
#1000 - Celebrating 1,000 Conversations. &Raquo;
#1000 – Celebrating 1,000 Conversations.

If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy. But…

If you had told me f…

If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy. But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information with you, my audience. So instead of asking for anniversary presents, I want to give you one.  I have a special thank you offer.  If you comment on post and tag me,…

Listen · 1:56
#999 Short Form Video Tips With Jennifer Denney &Raquo;
#999 Short Form Video Tips with Jennifer Denney

Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minima…

Like it or not, shor…

Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort. 1) Remember it is disposable content, so it doesn't need to be perfect.  2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day.  3) Use AI to create shorts with captions.  4) Keep the main Image in the frame.  Different platforms will crop; the video in different ways.  5) Mix up the …

Listen · 12:35
#998 Meditation For The Real World &Raquo;
#998 Meditation for the Real World

If you are like most business owners there is a lot of chaos and stress in your day.  So sometimes you just need to take a breath.  I have talked with other stress reduction experts in the past, so …

If you are like most…

If you are like most business owners there is a lot of chaos and stress in your day.  So sometimes you just need to take a breath.  I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages. In this conversation we talk about how  a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress reduction and improvement in your ability to focus.  A short pause can also lower blood pressure and h…

Listen · 11:32
997 Give Your Voice To Ai &Raquo;
997 Give Your Voice to AI

These days, every content marketer is experimenting with AI.  And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one b…

These days, every co…

These days, every content marketer is experimenting with AI.  And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one blog post. However, you need to review those updates and make sure they actually sound like you because left to its own devices, artificial intelligence has essentially two voices. Stuffy Professional and College Frat Boy. If neither of those tones are you, you need to go in and tweak the tone so the content content sounds like it's coming from you. I've had a lot of great conversations about AI l…

Listen · 1:21
#996 Masterminding Success &Raquo;
#996 Masterminding Success

If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get yo…

If you’re like mos…

If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial Zachary Parker Harris joined me to discuss the benefits of mastermind groups for business owners. As the leader of Junto Global, he helps entrepreneurs connect and build relationships for business success. Parker explained how a mastermind g…

Listen · 11:50
#995 Use Ai To Repurpose Your Content | Greg Wasserman &Raquo;
#995 Use AI to Repurpose Your Content | Greg Wasserman

If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partn…

If you're like me, y…

If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective. Greg really believes in the importance of recording everything, whether it's thoughts, meetings, or conversations, as potential content sources. With the help of AI tools you can transform these recordings into various resources, such as blog posts, social …

Listen · 11:45
994 - Why The Tortoise Always Wins &Raquo;
994 – Why the Tortoise Always Wins

As a kid I loved the story of the tortoise and the hare.  One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surp…

As a kid I loved the…

As a kid I loved the story of the tortoise and the hare.  One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win. While he was clearly outclassed in speed the tortoise focused on the finish line.  Steady and plodding he made consistent motion forward.  In contrast the speedy rabbit burst forward, then paused and started again. His mad dash at the end just wasn't enough to win the day.  I often think of this fable when I talk to business owners who are frustrated by the lack of results in their …

Listen · 2:23
#993 Using Ai To Collect, Analyze And Use Data | Parker Olsen &Raquo;
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen

In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency,  AI enthusiast, Parker…

In this conversation…

In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency,  AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI. Day-to-day business tasks like data collection, data analysis, content creation, and more can be efficiently automated using AI. Olson introduces us to some handy tools for such purposes, like Bardeen and the ChatGPT API for Google Sheets. These tools can gather data from popular websit…

Listen · 10:25
#992 What Is Your Problem Solving Style? | Kris Ward &Raquo;
#992 What is Your Problem Solving Style? | Kris Ward

Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct per…

Kris Ward is back in…

Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "Sufferpreneur" who excels at crisis management but struggles with burnout, each personality has its strengths and weaknesses. As Kris introduces each personality type, she highlights the common pitfalls and misconceptions associated with them. You pr…

Listen · 11:19
#991 Social Media Chef &Raquo;
#991 Social Media Chef

My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not o…

My husband is an ama…

My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requires skills he does not have. What does it take to be a social media chef? The same challenge exists when it comes to professional social media. Lots of people are good on social media. They are funny and engaging. They have a large following and int…

Listen · 1:43
#990 Selling On Linkedin With Karen Yankovich &Raquo;
#990 Selling on LinkedIn with Karen Yankovich

In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in…

In this episode, I a…

In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming connections and creating mutually beneficial solutions, she explains how businesses can significantl…

Listen · 13:39
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