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If you've been around here for a while, you already know—I’m an email marketing geek. Not the kind of geek who builds robots in her basement, but the kind who gets excited about subject lines and …

If you've been aroun…

If you've been around here for a while, you already know—I’m an email marketing geek. Not the kind of geek who builds robots in her basement, but the kind who gets excited about subject lines and open rates the way some folks get excited about the first tulips of the season. That’s why chatting with Ellen McDowell Strauss felt like talking to an old friend who also happens to alphabetize her spice rack. Ellen and I first connected over our mutual affection for email, but our latest conversation had a more urgent tone—thanks to Microsoft’s recent announcement that could throw a wrench…

We've all had those “seemed like a good idea at the time” moments. Hers involved a Voxer Coaching program, and in the spirit of learning from those detours, we unpacked what happened, what she lea…

We've all had those …

We've all had those “seemed like a good idea at the time” moments. Hers involved a Voxer coaching program, and in the spirit of learning from those detours, we unpacked what happened, what she learned, and how there might still be life in that idea yet.Main Points:Great ideas don’t always land the way you expect. Danielle created a Voxer-based coaching program for personal brand support between sessions. Despite promotions and enthusiasm from peers, it never gained traction with clients.Sometimes it’s not the audience — it’s the offer. Danielle realized her clients come to …

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time,…

In this edition of W…

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn’t come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts. Key Points from the Conversation with Robin Waite Even Experts Trip Up Robin isn’t new to marketing—he ran an agency for 12 years. But when it came to Facebook ads for his own …

You know, I’ve always believed marketing should feel more like a warm hug than a high-pressure sales pitch. So when Alesia Galati and I got to chatting about social media Burnout (oh yes, that naggi…

You know, I’ve alw…

You know, I’ve always believed marketing should feel more like a warm hug than a high-pressure sales pitch. So when Alesia Galati and I got to chatting about social media burnout (oh yes, that nagging, energy-draining beast), it was like she reached into my cluttered content calendar and whispered, “There’s a better way.” We laughed, we nodded, and somewhere between SEO tips and podcast rants, I found myself ready to trade reels for real conversations. If you’re teetering on the edge of social media fatigue, wondering if there’s an off-ramp that doesn’t lead to oblivion—good ne…

When a Great Idea Doesn’t Get a Second Chance This is another one of my What Went Wrong? conversations, and I Love these because we all have ideas that don’t turn out the way we hoped. Sometimes, …

When a Great Idea Do…

When a Great Idea Doesn’t Get a Second Chance This is another one of my What Went Wrong? conversations, and I love these because we all have ideas that don’t turn out the way we hoped. Sometimes, they’re just bad ideas. Other times, we give up too soon. That’s exactly what happened to Nina Froriep, who had a smart, scalable concept for video production—but abandoned it after a rough first attempt. Years later, she watched someone else build a thriving business using the same model. What Happened Nina came up with the idea of a video assembly—a streamlined production process where m…

Yes, we’re talking about AI again because, let’s be honest, it’s everywhere, everyone is using it and most people are using it wrong. It’s easy to feel like you’re just throwing AI at proble…

Yes, we’re talking…

Yes, we’re talking about AI again because, let’s be honest, it’s everywhere, everyone is using it and most people are using it wrong. It’s easy to feel like you’re just throwing AI at problems without a real plan. That’s why I was excited to talk to Melissa Reeve, an expert in agile marketing, about her TRISS framework—a simple way to decide where AI can make the biggest impact in your business. If you’ve ever caught yourself bouncing from one AI tool to another, hoping something sticks, Melissa calls that “random acts of AI.” And just like random acts of marketing, they ra…

Most small business owners dream of growing our Small Businesses into something bigger. But scaling comes with challenges—hiring, infrastructure, and managing processes without losing control. I sat…

Most small business …

Most small business owners dream of growing our small businesses into something bigger. But scaling comes with challenges—hiring, infrastructure, and managing processes without losing control. I sat down with Anthony Franco, a serial entrepreneur who has launched, scaled, and sold multiple businesses. He’s also the host of How the Founder, a podcast where he and his co-host dive deep into the challenges business owners face. In this conversation he shares his insights on scaling the right way.  Ask Yourself: Do You Really Want to Scale? – Growth isn’t for everyone. Some businesses …

My guest today is Iris Goldfeder, founder of Gas Stove Creative. Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. B…

My guest today is Ir…

My guest today is Iris Goldfeder, founder of Gas Stove Creative. Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. But today, instead of swapping stories about pizza and city life, we’re talking about something every business owner faces at some point: the growing pains of change. Iris recently had a lightbulb moment—she’d evolved her business, but she’d forgotten to tell people! So while she had moved on to working with established companies, her network was still sending her the startups she used to s…

We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Goog…

We’ve all done it�…

We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you’re permanently closed (even when your business is booming), potential customers won’t bother double-checking. They’ll just move on. That’s why it’s so important to take control of what Google says about you. I sat down with Andrew Laws founder of Yeseo, to talk about how business owners can make sure Google gets it right—because if we don’t do it, who will?   So how do y…

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind th…

Marketing is all abo…

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That’s why I brought back Dave Torrez, Director of Small Business Success at Constant Contact, for a lively chat about the Four P’s of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you’re posting and more on who you’re talking to. Peers Are Your Marketing Wingmen Think of your peers as your brainst…

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind th…

Marketing is all abo…

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That’s why I brought back Dave Torrez, Director of Small Business Success at Constant Contact, for a lively chat about the Four P’s of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you’re posting and more on who you’re talking to. Peers Are Your Marketing Wingmen Think of your peers as your brainst…

Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and authe…

Tina Bakehouse is li…

Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and authenticity. But as she shares in this conversation, her early days in business were filled with valuable lessons—especially about getting clear on her offers. Like many of us, Tina learned that trying to be everything to everyone only leads to confusion. It’s a little like showing up at a potluck with five half-baked dishes—your guests won’t know where to start, and chances are, nothing gets …