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If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much info…

If you’re looking …

If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much information into the short conversation:  Here are just a few highlights.  There is a structure to a great testimonial Testimonials should follow a story structure with a beginning, middle, and end. When asked to give a testimonial, customers usually describe their experiences from the end point, but that isn't where your next customer is in their process  You need to guide the conversation startin…

Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation.  While tools have changed, the strategies we discussed are as relevant to…

Seven years ago, I c…

Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation.  While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you sleep. Here are some key points from our discussion:Automated Messaging: Automated emails and messages can engage both new and existing customers without constant manual effort. This includes sending birthday wishes or reminding customers about abandoned carts.Essential Tools: To implement a successful automated marketing campai…

Over the years, I have had the opportunity to work with start-ups, as they look for name for their new business or product. The process is rarely easy, but always interesting. The process should start…

Over the years, I ha…

Over the years, I have had the opportunity to work with start-ups, as they look for name for their new business or product. The process is rarely easy, but always interesting. The process should start with a look at the ultimate customer and the unique elements of the solution being presented. Even in traditional industries, looking for a unique twist will help set the business apart. So what else should you consider on your quest to find the perfect name? Simple and Memorable: If the name isn’t short, punchy and relevant customers may struggle to remember it when it is time to buy! Prospect…

One of the things that happened during Covid was that virtual events exploded.  And today, even as we return to in person activities, there is still a place for virtual events in your marketing.  Th…

One of the things th…

One of the things that happened during Covid was that virtual events exploded.  And today, even as we return to in person activities, there is still a place for virtual events in your marketing.  That was the topic I dove into with Michael Tucker.  Here are some key points from the interview with Michael Tucker about virtual events:Building Trust and Credibility: Michael loves virtual events because they are a powerful way to quickly build trust and credibility with an audience. They offer an opportunity to teach, engage, and build relationships, which can expedite the sales process.Hi…

In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are fo…

In this conversation…

In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are four simple exercises you can add to your daily routine. Random Word Exercise: Pick a random word and create a 60-second presentation around it. This helps improve your ability to think on your feet and make sense of unexpected topics, which is crucial in business settings.Question Drill: Practice answering one question about your business every day. This prepares you for the unexpected questions …

Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations.  But at the end of the day your goal is to bring your date home…

Social media is a lo…

Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations.  But at the end of the day your goal is to bring your date home. In the world of digital marketing home is your website and your email list.  This is where you can have that great one on one conversation without all the distractions like silly videos, cat pictures and baby images.  This is where you can control the conversation. As your creating marketing and advertising for social media, remember, you want to bring your date home.    If you’ve enjoyed …

I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Imp…

I enjoyed the time I…

I enjoyed the time I spent with Deborah Bowers, a seasoned marketing expert, to discuss the essentials of digital advertising for small businesses. Here are a few key points from our conversation: Importance of Digital Advertising: Deborah emphasizes the necessity of incorporating paid advertising alongside organic marketing to reach a wider audience and drive more sales Starting with Digital Advertising: For those new to digital advertising, Deborah suggests focusing on directional advertising, targeting people who already know they want a product or service. Spending more of your budget on p…

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on soci…

Do you feel overwhel…

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive. Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal life.  She suggests dividing platforms by purpose—some for personal use and others strictly for business. This helps manage focus and reduce distractions.  She has some other great suggestions in this lively conversation Time Blocking: Instead of…

The internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cat…

The internet is fuel…

The internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg  and if you followed us on social media you would see them regularly featured.  Clyde even had her own Facebook page and probably has more fans than I did. And it is this love of cats that kind of inspired us to do a fun promotion for our marketing seminars. We designed an ad with a headline that said:  Free Kittens with every seminar. If you read the fin…

Monica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website.    Like me, she considers it a criti…

Monica Pitts, founde…

Monica Pitts, founder of MayeCreate Design and host of the "Marketing with Purpose" podcast brought her energy and humor to this conversation about your website.    Like me, she considers it a critical part of your overall marketing. Authenticity and Realness: She emphasizes the importance of using real images instead of stock photos and writing website content in your own authentic voice. Being genuine helps customers connect with you. Storytelling: Your business is unique. Even in a cluttered industry, you need to find your unique stories and tell it on your website instead of using generi…

I know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you …

I know you think weâ…

I know you think we’ve talked SEO to death, but the field keeps changing and there are different approaches. My guest Meg Casebolt explains many people think think SEO is incredibly complex and you need to have an expensive team come in to fix your website for it.  They also assume you must produce boatloads of content to be successful. She doesn’t think either of those things is true.  Today, the trick is not quantity, but content which clearly defines who you serve and how you help that audience.  Here are a few simple tips that can easily improve your SEO Optimizing Existing Content:…

I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his…

I'm sure you're fami…

I'm sure you're familiar with the story of Prince Charming. He went trudging through his kingdom carrying a shoe looking for the prefect girl. He tried it on multiple people until he finally found his one true love. Well, that's a fairy tale but it has real applications for your marketing. In a way you have to be like prince charming. You have to go trudging through different types of marketing until you find something that fits. You're going to consider and reject a lot of things before you find that perfect marketing for your business. But here's the catch. Unlike prince charming you don't a…

Your audience is out there. The people that are just dying to work with you. The problem is they don't know you exist.  Being a guest on a podcast can help those ideal clients get to know you. My gue…

Your audience is out…

Your audience is out there. The people that are just dying to work with you. The problem is they don't know you exist.  Being a guest on a podcast can help those ideal clients get to know you. My guest, Jamie Atkinson, shared some great tips on how you can be invited to be a guest on more podcasts. Podcasting for Visibility: Podcasting provides an easy platform for organic conversations, helping entrepreneurs reach new audiences and make more sales.Finding Podcast Opportunities: Utilize platforms like "Need a Guest" on Facebook, connecting podcasters with potential guests, making it eas…

If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now.  Most people think about email marketing as a sales tool. But my gues…

If you missed my con…

If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now.  Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Email can play a valuable role as a way to build trust and relationships with your audience.Trust is the Currency of Business: This is especially for service-based professionals. While many talk about the impressive ROI of email marketing, Jeff believes that for service businesses, trust is even more critical than immediate sales.Social Proof and Ge…

A few weeks ago, I dropped a quick marketing tip about creating less content.  That advice might seem counter intuitive when you are engaged in the battles of the content wars.  But the trick is  f…

A few weeks ago, I d…

A few weeks ago, I dropped a quick marketing tip about creating less content.  That advice might seem counter intuitive when you are engaged in the battles of the content wars.  But the trick is  finding ways to expand your content.  I shared some suggestions on how repurpose your content instead of reinventing the wheel. Now, I have one more suggestion.  Let AI do the work for you. Don't get me wrong, I am not advocating you actually publish that very stuffy, or all too bro style content.  Instead, let AI do what it does best.  Summarize transcripts of interviews and meetings.   Crea…

Business owners often tell me they know some of their marketing is working they just don't know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sa…

Business owners ofte…

Business owners often tell me they know some of their marketing is working they just don't know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money.  She had some great tips.  Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or competitor actions, they should focus on understanding their target audience and crafting messages that …

A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the marketing flywheel will delive…

A flywheel, builds e…

A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results.  In this conversation from our archive, Josh Ramsey explains the Marketing Flywheel revolves around three pillars. Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they're ready to buy, even if they're not ready now.Easy to Find, Easy to Buy: Just as a product needs to be on the shelf in a physical…

I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can…

I love working with …

I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful. Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories Not enough experience in the industry They haven’t thought through the fulfillment process Incomplete competi…