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I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and…

I know you think you…

I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and writer who’s helped some of the biggest content creators build hyper-engaged fan bases. He shared actionable advice on how small business owners can do more than just collect followers—they can cultivate real, engaged communities on the platform. Key Takeaways and Actionable Insights:Engagement is a Two-Way Street: Comment thoughtfully, respond to messages, and create posts that invite gen…

In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer …

In every sales conve…

In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer and relationship marketing strategist explained in our conversation, for the What Went Wrong Series Janice found herself giving away premium insights during free webinars and initial consultations. Like many of us who started as educators, her natural instinct to teach was getting in the way of building a sustainable business.    During our conversation, Janice shared her journey of learning to…

 If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip …

 If you�…

 If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip of the iceberg. In this conversation with Stephen Lewis, a seasoned marketer and head of Sydney-based agency Tailist, we explore how to make ChatGPT your marketing partner rather than just a copy assistant. With insights drawn from years of experimenting with AI tools, Stephen shares practical advice on turning ChatGPT into a research powerhouse, a strategic consultant, and a creative collaborator…

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic…

E-mail marketing has…

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic often overlooked but absolutely essential. While we all obsess over catchy subject lines and beautiful designs, none of that matters if your e-mails never make it to the inbox. MV shared practical advice to help you understand deliverability and improve your results. Here are a few of the key takeaways:Authentication is Non-Negotiable To combat spam, providers like Google and Yahoo now requir…

I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive credentials…

I sat down for a con…

I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive credentials - it was his willingness to share his biggest mistakes and what he learned from them. Main takeaways from our conversation: 1. Even accomplished professionals battle imposter syndrome. Vince shared how he sabotaged his first book launch by canceling major media interviews with Forbes and Entrepreneur because that inner voice kept telling him he wasn't good enough. The lesson? Those feelings are n…

I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing …

I love podcasts! As …

I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing up—it’s about building Relationships, adding value, and promoting your appearance long after the recording ends. That’s why I was so excited to chat with Angel Tuccy, who knows the podcasting world inside and out. With 15 bestselling books and a knack for connecting hosts and guests through her Need a Guest Facebook community, Angel shared some practical, no-nonsense advice on how to make th…

Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and s…

Consistency, Communi…

Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and showed us how to simplify and thrive on the platform. Her approach is a breath of fresh air—practical, doable, and built for business owners who’d rather spend time serving clients than battling algorithms. Key Takeaways: Consistency Beats Frequency: Posting once a week at the same time and day yields better results than flooding the platform randomly. Think of it as training both the algorithm…

You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this co…

You know that sinkin…

You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. Together, we revisited the missteps that taught us valuable lessons—like ditching a successful accountability group, setting goals that feel more like a prison sentence than a roadmap, and stubbornly resisting good advice. If you’ve eve…

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripp…

When I was Vice Pres…

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothing ever changed. So I stopped talking about procedures and policy and asked a simple question "If our goal was a back order level of 100 what would we do?" Defining a specific target, instead of vague "get better" gave a focus to our discussions. Ever…

I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really tho…

I love games. Whethe…

I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using elements of play to motivate action and achieve goals, and it’s not just for big companies. From language apps to skincare quizzes, the possibilities are endless.Gamification Defined: At its core, gamification uses elements of play and ga…

Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s epi…

Good marketing isn�…

Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s episode, I spoke with Alex Thoric, a seasoned digital marketer and entrepreneur, about how combining organic content and paid advertising can create a winning formula. Our conversation reaffirmed something I’ve believed for a long time: successful marketing isn’t just about tools and tactics; it’s about understanding people—how they think, what they trust, and how they engage. Here are the ke…

Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice …

Failure can feel lik…

Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice to learn from other people's mistakes. That's why I decided to launch the What Went Wrong series, I wanted to create a space for honest conversations about missteps and miscalculations—and the incredible lessons they teach us. For the first episode, I invited Emily Aborn, a copywriter, speaker, and podcast host, to share her entrepreneurial journey. From opening a non-toxic mattress store to bui…

Stand Out by Finding Your Unique Flavor How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need?   That's jus…

Stand Out by Finding…

Stand Out by Finding Your Unique Flavor How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need?   That's just the starting point. The real magic happens when you figure out how to be different. And I'm not talking about different for the sake of being different. I'm talking about leaning into what makes you unique.   It's like choosing what kind of apple you want to be. If you just say you're an "apple" in general, you'll get lost in the crowd. But if you decide, "You know what? I'm going to be a Honey…

If you’re like me, you’ve probably found yourself working so hard on your business that Burnout feels inevitable. That’s why I was excited to talk with Rob Tracz, a performance coach who helps e…

If you’re like me,…

If you’re like me, you’ve probably found yourself working so hard on your business that burnout feels inevitable. That’s why I was excited to talk with Rob Tracz, a performance coach who helps entrepreneurs transition from burnout to breakthrough. With his holistic Prime Performance Coaching framework, Rob tackles the physical, mental, and emotional hurdles entrepreneurs face. Together, we unpacked strategies for navigating burnout, building resilience, and sustaining success. 3 Key Insights from the ConversationAvoiding Burnout Starts with Awareness Rob shared that the first step in…

Why did I invite Lisa McDonald, a certified career coach  to join me for a conversation?  You are not looking for a job, but you are probably looking for employees, And Lisa is probably working with…

Why did I invite Lis…

Why did I invite Lisa McDonald, a certified career coach  to join me for a conversation?  You are not looking for a job, but you are probably looking for employees, And Lisa is probably working with those potential employees, telling them not to apply for a job with your company. In this lively conversation, we talk about the mistakes employers make starting with job descriptions that don’t really reflect the company to interviews that go completely off the rails. This is one conversation you need to listen to, before you try to hire your next employee.   Lisa explains that crafting a com…

I bet you're thinking this is going to be another marketing tip. Well, not today. Instead, I want to tell you about something I'm working on that I'm really excited about.  We all learn best from our…

I bet you're thinkin…

I bet you're thinking this is going to be another marketing tip. Well, not today. Instead, I want to tell you about something I'm working on that I'm really excited about.  We all learn best from our mistakes, but mistakes can be painful. So I want to help you learn from other people's mistakes. That's why I'm inviting back some of my favorite guests to share stories of their adventures through entrepreneurship. We will talk about what were they hoping would happen, what went wrong, and what did they learn. Curious? Ready for a couple of lessons? Then join me every Sunday morning for a new se…

Content Co-Creation with AI: The Human Touch Makes It Greater You know, when it comes to creating standout content these days, the real magic happens when you get humans and AI working together. Now, …

Content Co-Creation …

Content Co-Creation with AI: The Human Touch Makes It Greater You know, when it comes to creating standout content these days, the real magic happens when you get humans and AI working together. Now, I know what you might be thinking - "But Lorraine, won't the AI just do it all?" Well, let me tell you, that's not the case at all. You see, while AI is getting smarter every day, there's still one thing it can't quite replicate - the unique human perspective. And that's the secret sauce of content co-creation. If you just hand an AI a prompt and let it go, sure, you might end up with something sl…

There’s a common myth that as a business owner, it’s your business, so you must do it all. Carolyn Bisaleeski’s journey shows just how limiting that mindset can be. A former accountant turned co…

There’s a common m…

There’s a common myth that as a business owner, it’s your business, so you must do it all. Carolyn Bisaleeski’s journey shows just how limiting that mindset can be. A former accountant turned coach and author, Carolyn shared her story on More Than a Few Words about breaking free from micromanagement, finding Clarity, and creating a business aligned with her true purpose. Her insights are a must-listen for anyone feeling stuck in a role they’ve outgrown. Here are the key takeaways from our conversation:Recognizing the Red Flags Carolyn explained how feelings of dread, Stress, and mi…