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How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, an…

How to Find the Clie…

How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow. Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas,…

How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, Money, and energy before you ever build momentum. Corey Parchman …

How to Buy a Profita…

How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place. You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing. Podcast: …

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand share…

Use AI to Save Sales…

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process. You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect. …

Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profit…

Why Profitable Busin…

Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action. In this episode of Profit With A Plan, Marcia Riner talks with Paul Sweeney about why profitable businesses can still feel under pressure and how owners can use Clarity, quick wins, and simple weekly planning to make better decisions. Paul shares practical steps to impro…

Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future s…

Why Great Employees …

Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else. In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled people who drive growth, customer loyalty, and company value. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: David Alemian, Crea…

Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team …

Is Your Business an …

Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well. In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,” about how owner-led businesses can move from operational chaos to structured, scalable growth. Thomas shares how to reduce owner dependency, create accountability, insta…

Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of …

Stop Undercharging: …

Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results. Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most busi…

How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one n…

How Smart Businesses…

How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth. From compliance and customer trust to interactive rich messag…

Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a cla…

Why Your Sales Probl…

Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for…

🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia…

🎙 Turn YouTube In…

🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.   In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most under…

🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Insti…

🎙 How to Get Peop…

🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of infinite Profit, business growth strategist   🎯 Episode Summary   Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding mem…

Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-…

Operational Leverage…

Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system. Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictab…