Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind...

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind...

Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and...

A few years ago I sat down with Wayne Mullins, founder of Ugly Mug Marketing, to dive into his unique “3-5-3” formula for turning your website from a static space into a real business driver. If...

Sometimes, as business owners and marketers, we get so wrapped up in what excites us about our products or services that we lose sight of what matters to our audience. That’s exactly what Brad...

Let’s face it: whether it’s a middle school rumor or a scathing online review, negative feedback stings. As business owners, those harsh words often hit close to home because they’re not just...

We've all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going...

Let’s face it—if you’ve been in business for a while, you’ve got knowledge people would pay for. Years of experience, hard-won lessons, and insights that could save someone else time, money,...

As a business owner, decision-making comes with the territory. But some people do it better than others. What sets them apart? That’s what I talked about with Andrea Liebross, a business and life...

In another of my continuing What Went Wrong series I chatted with Tracy Brinkman, a business success coach, podcast creator, and host of the Dark Horse Entrepreneur podcast. Tracy shared a story...

 Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter...

I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach...

In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer...

 If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip...

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a...

I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive...

I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing...

Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and...

You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this...

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would...