A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. – Marketing Podcast.
I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach...
In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer...
If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip...
E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a...
I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive...
I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing...
Consistency, Community, and Credibility
There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and...
You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this...
When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would...
I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really...
Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s...
Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice...
Stand Out by Finding Your Unique Flavor
How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need?
That's...
If you’re like me, you’ve probably found yourself working so hard on your business that burnout feels inevitable. That’s why I was excited to talk with Rob Tracz, a performance coach who helps...
Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees,
And Lisa is probably working...
I bet you're thinking this is going to be another marketing tip. Well, not today. Instead, I want to tell you about something I'm working on that I'm really excited about.
We all learn best from...
Content Co-Creation with AI: The Human Touch Makes It Greater
You know, when it comes to creating standout content these days, the real magic happens when you get humans and AI working together. Now,...
There’s a common myth that as a business owner, it’s your business, so you must do it all. Carolyn Bisaleeski’s journey shows just how limiting that mindset can be. A former accountant turned...
Every great story starts with a spark—an idea that captures attention and draws people in. But to tell a story that truly connects, you need more than just inspiration. You need a clear picture of...
You know the feeling - you're staring at a blank screen, desperately searching for inspiration. The creative well has run dry, and no matter how hard you try, you just can't seem to come up with any...