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Carl Cox CEO, Measure Success Podcast Host, Author Lost at CEO

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.

Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.

Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with Family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.

Recent Content

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How To Build Relationships That Scale Business &Raquo; Podcast Cover
How To Build Relationships That Scale Business

Networking is not about collecting business cards. It is about building Relationships that create measurable business Growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of …

Networking is not ab…

Networking is not about collecting business cards. It is about building relationships that create measurable business growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of Success Champion Networking, shares how business owners can stop wasting time networking and start building systems that generate real ROI. In this conversation we discuss: • Why most networking groups fail business owners • The difference between introductions and referrals • Building a network that actually creates revenue • How to create strategic relationships that scale • Why busine…

Listen · 42:26
What Ai Agents Mean For Small Business Growth &Raquo; Podcast Cover
What AI Agents Mean for Small Business Growth

AI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need…

AI is moving faster …

AI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need to understand about AI agents, automation, and organizational readiness. We discuss: • Why prompts are no longer the main conversation • How AI agents are changing work • What leaders should do to prepare employees for change • Why businesses need visibility in AI search and recommendation systems • How organizations can build AI adoption without overwhelming teams If you think AI is on…

Listen · 40:47
How Great Leaders Rebuild After Failure &Raquo; Podcast Cover
How Great Leaders Rebuild After Failure

In this episode of the Measure Success Podcast, Carl J Cox talks with Ryan Hogan, founder and CEO of Talent Harbor, about entrepreneurship, leadership, recruiting, and recovering from failure. Ryan sh…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J Cox talks with Ryan Hogan, founder and CEO of Talent Harbor, about entrepreneurship, leadership, recruiting, and recovering from failure. Ryan shares the story of building a zombie-themed event company that scaled quickly before collapsing into bankruptcy. He explains the Stress, lessons, and rebuilding process that followed. He also discusses launching Hunt A Killer, scaling the business to more than $55M in revenue, and eventually exiting the company. You will learn: • Why great businesses need the right people • How top sales talent…

Listen · 44:23
Digital Marketing Fraud Is Costing You Money &Raquo; Podcast Cover
Digital Marketing Fraud Is Costing You Money

In this episode of the Measure Success Podcast, Carl J Cox talks with Rich Kahn, CEO and co-founder of Anura.io, about entrepreneurship, leadership, company culture, and digital ad fraud. Rich shares …

In this episode of t…

In this episode of the Measure Success Podcast, Carl J Cox talks with Rich Kahn, CEO and co-founder of Anura.io, about entrepreneurship, leadership, company culture, and digital ad fraud. Rich shares lessons from building multiple successful Technology companies over the past three decades while staying committed to family and long-term relationships. The conversation covers leadership, work-life balance, remote work, scaling teams, and how businesses lose billions each year to fraudulent digital traffic. You will learn: • Why entrepreneurs regret not taking the risk • How strong company c…

Listen · 41:59
Why Leaders Must Act On Ai Right Now &Raquo; Podcast Cover
Why Leaders Must Act on AI Right Now

In this episode of the Measure Success Podcast, Carl talks with Trey Taylor about the real impact of AI on business today. AI is not coming, it is already reshaping how companies operate, compete, and…

In this episode of t…

In this episode of the Measure Success Podcast, Carl talks with Trey Taylor about the real impact of AI on business today. AI is not coming, it is already reshaping how companies operate, compete, and grow. Trey shares how AI tools can replace entire workflows, reduce costs, and unlock new value in minutes. One example: AI identified over $146K in financial adjustments, adding more than $1.5M in value to a business deal. Key takeaways: AI is moving from tools to autonomous agents Businesses must adapt now, not later Cost structures and roles are changing fast Daily learning and applic…

Listen · 43:55
Why Most Brands Fail To Stand Out Today &Raquo; Podcast Cover
Why Most Brands Fail to Stand Out Today

In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market. As AI reshapes search and marketin…

In this episode of t…

In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market. As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most. They explore a simple Exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks Clarity. Key takeaways: AI is changing how customers search and find businesses Clear positioning reduces price competition St…

Listen · 44:36
Why Growth Requires Better Processes &Raquo; Podcast Cover
Why Growth Requires Better Processes

In this episode of the Measure Success Podcast, Carl J Cox welcomes back Adi Klevit from Business Success Consulting Group. They discuss how strong systems, clear processes, and smart use of AI help b…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J Cox welcomes back Adi Klevit from Business Success Consulting Group. They discuss how strong systems, clear processes, and smart use of AI help businesses grow faster and operate better. Adi explains why documented procedures matter, how leaders can improve hiring and workflows, and why AI still needs human oversight. She also shares trends she sees in the market and how business owners can stay efficient without adding chaos. If you want stronger operations and better results, this episode is packed with practical advice. Listen now. Co…

Listen · 36:41
How To Win Without Being The Biggest &Raquo; Podcast Cover
How to Win Without Being the Biggest

In this episode of the Measure Success Podcast, Carl J Cox talks with Alex Smith, founder of Basic Arts and author of No Bullsht Strategy*. They discuss why many companies chase being better when they…

In this episode of t…

In this episode of the Measure Success Podcast, Carl J Cox talks with Alex Smith, founder of Basic Arts and author of No Bullsht Strategy*. They discuss why many companies chase being better when they should focus on being different. Alex explains how businesses can cut through noise, build clear positioning, and create real competitive advantage. He also shares why simple strategy often works better than overcomplicated plans. If you lead a business, manage a team, or want smarter growth decisions, this episode is for you. Listen now and rethink how your company stands out. Connect with Ale…

Listen · 31:06
From Revenue To Real Business Value Explained &Raquo; Podcast Cover
From Revenue to Real Business Value Explained

In this episode, Carl sits down with George Sandmann of Growth Drive to discuss how business owners can increase the value of their company by building strategic capacity. They explore the gap between…

In this episode, Car…

In this episode, Carl sits down with George Sandmann of Growth Drive to discuss how business owners can increase the value of their company by building strategic capacity. They explore the gap between what owners think their business is worth and what it could be worth. The conversation highlights how improving leadership, systems, and execution can increase valuation multiples and create predictable growth. Key takeaways: Strategic capacity drives higher business value Revenue alone does not determine worth Most businesses are too dependent on the owner Private equity rewards structur…

Listen · 52:20
How To Build Systems That Create Real Results &Raquo; Podcast Cover
How to Build Systems That Create Real Results

In this episode, Carl speaks with Will Spengler about what it takes to build success that lasts. They discuss the role of discipline, clarity, and execution in business and leadership. Many people foc…

In this episode, Car…

In this episode, Carl speaks with Will Spengler about what it takes to build success that lasts. They discuss the role of discipline, clarity, and execution in business and leadership. Many people focus on ideas, but this conversation highlights the importance of systems and consistent action. Key takeaways include: • Why clarity drives better decisions • The role of discipline in long-term success • How systems improve performance • What separates high performers from others This episode offers a practical look at how to think, act, and lead with purpose. Listen now and apply these id…

Listen · 39:19
How To Sell High Value Services The Right Way &Raquo; Podcast Cover
How to Sell High Value Services the Right Way

In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow. Mike shares why most sales approaches fail and how business owners must shift their thinking…

In this episode, Car…

In this episode, Carl speaks with Mike Garrison about referral-based sales and how service businesses grow. Mike shares why most sales approaches fail and how business owners must shift their thinking from price to lifetime value. He explains how referrals should be treated as a system, not a hope. Key takeaways include: • Why predictable referrals matter • How buyers think about long-term value • The role of trust in high-value sales • Why sales is the core of every business This episode gives a clear and direct look at how to improve your sales process. Listen now and rethink how you…

Listen · 43:37
How To Move From Employee To Business Owner &Raquo; Podcast Cover
How to Move from Employee to Business Owner

In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today's workforce. As AI reshapes jobs, many professionals are exploring ways to build …

In this episode, Car…

In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today's workforce. As AI reshapes jobs, many professionals are exploring ways to build their own income streams. Jon shares what he sees across the market and what separates successful business owners from those who struggle. Key takeaways include: • Why following a proven system matters • The role of mindset in business success • How "non-sexy" businesses can drive strong returns • What to expect when transitioning from employee to owner This episode gives a clear look at r…

Listen · 32:07