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Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, Travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping Small Businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

Recent Content

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Navigating The Evolution Of Agency Structure And Services With Veronique Zayas, Founder Of Hatchmark Studio &Raquo; 20832397 1673878976474 5481Fd6421513
Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark Studio

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive in…

Join us today as Whi…

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms. 🔥 What You’ll Learn:Why a strong social media presence is key to brand success How cohesive messaging across channels boosts business The power of partnerships and collaborating with other agencies to deliver specialized services Real-world examples of how smart brandin…

Listen · 44:44
Fixing The Friction Between Clients And Mid Size Agencies With Lindsey Breitwieser, Fractional Cmo &Amp; Founder Of The Cmo Lab &Raquo; 20832397 1673878976474 5481Fd6421513
Fixing the Friction Between Clients and Mid Size Agencies with Lindsey Breitwieser, Fractional CMO & Founder of The CMO Lab

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real ch…

Get ready to dive de…

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing. Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. Fr…

Listen · 49:56
How We Doubled The Business In 2020 &Raquo; 20832397 1673878976474 5481Fd6421513
How We Doubled the Business in 2020

In a time of uncertainty, True Story Public Relations experienced remarkable Growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency o…

In a time of uncerta…

In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ------------- Connect …

Listen · 40:53
Building A Personal Brand As An Agency Owner With Lexie Smith, Founder Of Growth Mode Agency &Amp; The Pr Bar Inc. &Raquo; 20832397 1673878976474 5481Fd6421513
Building a Personal Brand as an Agency Owner with Lexie Smith, Founder of Growth Mode Agency & The PR Bar Inc.

Whether you want to or not, EVERYONE has a personal brand. Join us today as Whitney chats with fellow agency owner, Lexie Smith! They’re covering the ins and outs of building a personal brand as an …

Whether you want to …

Whether you want to or not, EVERYONE has a personal brand. Join us today as Whitney chats with fellow agency owner, Lexie Smith! They’re covering the ins and outs of building a personal brand as an agency owner. You won’t want to miss this behind-the-scenes look at agency life.  ------- As seen in Entrepreneur.com, Business Insider, NASDAQ, Create & Cultivate, and more, Lexie Smith, is a PR & Business Coach, Founder & CEO of GROWTH MODE PR & Communications Agency, Founder of THEPRBAR inc., and Host of the Pitchin' and Sippin' Podcast. ------- Connect with Lexie on LinkedIn…

Listen · 44:04
Special Announcement - Thewhitneylee.com Is Live &Raquo; 20832397 1673878976474 5481Fd6421513
Special Announcement – TheWhitneyLee.com is LIVE

Tune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhi…

Tune in today for a …

Tune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency. ------…

Listen · 13:54
Should You Niche Down Your Agency? &Raquo; 20832397 1673878976474 5481Fd6421513
Should You Niche Down Your Agency?

Is niching down the key to success? Will it help you get more of the right kind of clients? How niche is too niche? Join us today as Whitney cracks the code on whether or not niching down your agency …

Is niching down the …

Is niching down the key to success? Will it help you get more of the right kind of clients? How niche is too niche? Join us today as Whitney cracks the code on whether or not niching down your agency is the right move.  ---------------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee. 

Listen · 30:34
Pr + Hr - How Company Culture And Your Brand Intersect With James Ferguson Of Wurzak Hotel Group &Raquo; 20832397 1673878976474 5481Fd6421513
PR + HR – How Company Culture and Your Brand Intersect with James Ferguson of Wurzak Hotel Group

Get ready to dive into the concept of confetti culture as Whitney explores the intersection of PR and HR with James Ferguson. James is the Director of Culture for Wurzak Hotel Group and is sharing how…

Get ready to dive in…

Get ready to dive into the concept of confetti culture as Whitney explores the intersection of PR and HR with James Ferguson. James is the Director of Culture for Wurzak Hotel Group and is sharing how he used his passion for company culture to make his dream position a reality.  Whether you are a business owner, work in HR, or have a goal on your mind, you can expect to leave this episode fired up and ready to take on any hurdle in your path.  ------------- The Confetti Culture Playbook Connect with James on LinkedIn

Listen · 32:54
5 Controversial Opinions On Marketing With Amy Colbourn, Managing Director Of Monogram Agency &Raquo; 20832397 1673878976474 5481Fd6421513
5 Controversial Opinions on Marketing with Amy Colbourn, Managing Director of MONOGRAM Agency

Get ready for a round of hot takes as Whitney chats with Amy Colbourn, Managing Director of MONOGRAM, about controversial opinions on marketing. In this episode, two hospitality marketing and PR exper…

Get ready for a roun…

Get ready for a round of hot takes as Whitney chats with Amy Colbourn, Managing Director of MONOGRAM, about controversial opinions on marketing. In this episode, two hospitality marketing and PR experts share their perspectives on hot topics, such as the effectiveness of using awareness as a marketing objective and whether the same strategies can be applied to marketing products and services. About Amy: Amy Colbourn is a marketing executive and brand strategist who serves as the Managing Director of MONOGRAM. Headquartered in Las Vegas MONOGRAM is a brand agency, and a member of The Harkey Gro…

Listen · 37:11
Why Agencies Get Fired &Raquo; 20832397 1673878976474 5481Fd6421513
Why Agencies Get Fired

Getting fired by a client can feel incredibly disheartening, but it's an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common r…

Getting fired by a c…

Getting fired by a client can feel incredibly disheartening, but it's an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common reasons why agencies get fired and offers actionable tips to prevent it. If you're an agency owner or part of an agency team, this episode is packed with valuable insights to help you avoid common pitfalls and cultivate lasting, successful client Relationships from the start. -------------- Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee.

Listen · 38:57
Owner Chat: Real Talk On Agency Ownership - The Good &Amp; The Bad With Susie Timm, Founder Of Knife &Amp; Fork Media &Raquo; 20832397 1673878976474 5481Fd6421513
OWNER CHAT: Real Talk on Agency Ownership – the Good & the Bad with Susie Timm, Founder of Knife & Fork Media

Join us today for a front-row seat to real talk from two agency owners! Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on thi…

Join us today for a …

Join us today for a front-row seat to real talk from two agency owners! Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on things that they LOVE about owning an agency, tips for freelancers looking to scale, and things that they had to learn the hard way so that you don't have to. If you're a freelancer on the verge of scaling and growing a team, you won't want to miss this episode! ---------------- Knife & Fork Media Founder, Susie Timm grew up in the land of cow, otherwise known as Wisconsin. In 1992 she moved to…

Listen · 33:43
The Most Important Question To Ask A Potential Client &Raquo; 20832397 1673878976474 5481Fd6421513
The Most Important Question to Ask a Potential Client

Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for delive…

Transparency and cle…

Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship! Tune in today for a valuable episode that will help you when growing your clientele! -------------------------- Connect with Whitney on Instagram

Listen · 25:08
Brand Twerk: Little Mistakes That Make Your Brand Look Amateur With Lisa Boettcher Of Lb Creative Studio &Raquo; 20832397 1673878976474 5481Fd6421513
BRAND TWERK: Little Mistakes That Make Your Brand Look Amateur with Lisa Boettcher of LB Creative Studio

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement imm…

Get ready to make yo…

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective!  ——————————— Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue. Lisa founded, boots…

Listen · 38:26
Real Talk: A Message To Influencers From Agencies &Raquo; 20832397 1673878976474 5481Fd6421513
REAL TALK: A Message to Influencers from Agencies

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surp…

Today’s episode is…

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands.  -------- Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Listen · 45:35
Females Who Film: How She Built A Multi-Media Company In A Male-Dominated Space With Carly Gilleland, Founder Of The Good Vibe Media Co &Raquo; 20832397 1673878976474 5481Fd6421513
Females Who Film: How She Built a Multi-Media Company in a Male-Dominated Space with Carly Gilleland, Founder of The Good Vibe Media Co

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as …

From raising $100k i…

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal.  ---------- The Good Vibe Media is a woman owned and operated video production company, created in 2016.  Founder, Carly Gilleland, was exposed to video production during …

Listen · 29:24
The Biggest Challenge Of Working In Pr &Raquo; 20832397 1673878976474 5481Fd6421513
The Biggest Challenge of Working in PR

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilli…

The world of public …

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Listen · 18:39
Branding + Pr: Where Businesses Are Missing The Mark With Sara Chambers &Raquo; 20832397 1673878976474 5481Fd6421513
Branding + PR: Where Businesses are Missing the Mark with Sara Chambers

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help pr…

Is your business mis…

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business! -------- Elly and Nora Creative Connect with Sara on Instagram Connect with Sara on Linkedin Connect with Whitney on Instagram

Listen · 35:54
3 Mistakes I'Ve Made As A Leader &Raquo; 20832397 1673878976474 5481Fd6421513
3 Mistakes I've Made as a Leader

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's epi…

Good leaders make mi…

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their Legacy.  ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

Listen · 37:05
How A 22-Year-Old Tennis Buff Built An International Experience Company &Raquo; 20832397 1673878976474 5481Fd6421513
How a 22-Year-Old Tennis Buff Built an International Experience Company

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis b…

Join us for today's …

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients. --------- Connect with Barnabas on Linkedin The Gr8 Experience True Story Public Relations Website Connect with Whitney on Instagram

Listen · 35:36

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