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Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

Recent Content

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Owner Chat: Real Talk On Agency Ownership - The Good &Amp; The Bad With Susie Timm, Founder Of Knife &Amp; Fork Media &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
OWNER CHAT: Real Talk on Agency Ownership – the Good & the Bad with Susie Timm, Founder of Knife & Fork Media

Join us today for a front-row seat to real talk from two agency owners! Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on thi…

Join us today for a …

Join us today for a front-row seat to real talk from two agency owners! Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on things that they LOVE about owning an agency, tips for freelancers looking to scale, and things that they had to learn the hard way so that you don't have to. If you're a freelancer on the verge of scaling and growing a team, you won't want to miss this episode! ---------------- Knife & Fork Media Founder, Susie Timm grew up in the land of cow, otherwise known as Wisconsin. In 1992 she moved to…

Listen · 33:43
The Most Important Question To Ask A Potential Client &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
The Most Important Question to Ask a Potential Client

Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for delive…

Transparency and cle…

Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship! Tune in today for a valuable episode that will help you when growing your clientele! -------------------------- Connect with Whitney on Instagram

Listen · 25:08
Brand Twerk: Little Mistakes That Make Your Brand Look Amateur With Lisa Boettcher Of Lb Creative Studio &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
BRAND TWERK: Little Mistakes That Make Your Brand Look Amateur with Lisa Boettcher of LB Creative Studio

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement imm…

Get ready to make yo…

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective!  ——————————— Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue. Lisa founded, boots…

Listen · 38:26
Real Talk: A Message To Influencers From Agencies &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
REAL TALK: A Message to Influencers from Agencies

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surp…

Today’s episode is…

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands.  -------- Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Listen · 45:35
Females Who Film: How She Built A Multi-Media Company In A Male-Dominated Space With Carly Gilleland, Founder Of The Good Vibe Media Co &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
Females Who Film: How She Built a Multi-Media Company in a Male-Dominated Space with Carly Gilleland, Founder of The Good Vibe Media Co

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as …

From raising $100k i…

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal.  ---------- The Good Vibe Media is a woman owned and operated video production company, created in 2016.  Founder, Carly Gilleland, was exposed to video production during …

Listen · 29:24
The Biggest Challenge Of Working In Pr &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
The Biggest Challenge of Working in PR

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilli…

The world of public …

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known.  Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Listen · 18:39
Branding + Pr: Where Businesses Are Missing The Mark With Sara Chambers &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
Branding + PR: Where Businesses are Missing the Mark with Sara Chambers

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help pr…

Is your business mis…

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business! -------- Elly and Nora Creative Connect with Sara on Instagram Connect with Sara on Linkedin Connect with Whitney on Instagram

Listen · 35:54
3 Mistakes I'Ve Made As A Leader &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
3 Mistakes I've Made as a Leader

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's epi…

Good leaders make mi…

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy.  ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

Listen · 37:05
How A 22-Year-Old Tennis Buff Built An International Experience Company &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How a 22-Year-Old Tennis Buff Built an International Experience Company

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis b…

Join us for today's …

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients. --------- Connect with Barnabas on Linkedin The Gr8 Experience True Story Public Relations Website Connect with Whitney on Instagram

Listen · 35:36
A Secret Killer Of Remote Teams &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
A Secret Killer of Remote Teams

Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges. T…

Managing a remote te…

Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges. Through years of adapting to work-from-home life, our team has experienced the ups and downs and learned from every experience.  Tune in to today's solo podcast episode as we spill the secret killer to remote teams and how to keep your people on track. Have a specific topic you'd like us to cover? Connect with Whitney on Instagram @thewhitneylee. ------------- Connect with True Story PR on Insta…

Listen · 17:12
How To Build And Monetize A Community From The Ground Up With Devin Butler, Founder Of Arizona Entrepreneurs &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How to Build and Monetize a Community from the Ground Up with Devin Butler, Founder of Arizona Entrepreneurs

If you are looking for community as a business owner, this episode is for you! Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on …

If you are looking f…

If you are looking for community as a business owner, this episode is for you! Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up. Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to get around other growth-minded business owners who were going through similar things. Today, AZE is a thriving community of hundreds of entrepreneurs in various industries.  ------- Connect with De…

Listen · 41:22
How To Know When It'S Time To Fire &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How to Know When it's Time to FIRE

Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a …

Knowing when it’s …

Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team.  Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go.  Want to hear our take on when it’s time to HIRE? Click here for the previous episode!  ------------ Connect with Whitney on Instagram

Listen · 29:16
100Th Episode! Pros And Cons Of Remote Agency Life &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
100th Episode! Pros and Cons of Remote Agency Life

Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and co…

Today, we’re celeb…

Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life.  Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way.  ------------ True Story Public Relations Website

Listen · 40:31
3 Little Subconscious Behaviors That Are Ruining Your Productivity &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
3 Little Subconscious Behaviors that are Ruining Your Productivity

Could these three little subconscious behaviors be ruining your productivity?  As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slackin…

Could these three li…

Could these three little subconscious behaviors be ruining your productivity?  As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference.  Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Getting 100+ Emails a Day? My Productivity Hack podcast episode. Connect with Whitney on Instagram True Story Public Relations Website

Listen · 23:32
From Local Citizen To Award-Winning Media Outlet - How Jared Williams Built Get The Coast &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
From Local Citizen to Award-Winning Media Outlet – How Jared Williams Built Get the Coast

Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida. Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Nort…

Already reaching ove…

Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida. Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show! -------- Watch the Blooper Reel Check Out Get the Coast Get the Coast on Facebook Get the Coast on Instagram

Listen · 44:43
How To Know When It'S Time To Hire &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How to Know When It's Time to Hire

Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers?  Tune in as we share our advice …

Gauging the perfect …

Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers?  Tune in as we share our advice for picking the perfect time to hire a new team member.  Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee. 

Listen · 29:08
How This Legacy Travel Brand Has Remained Relevant And Dominant For 74 Years With Amelie Brouhard Of Club Med &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How This Legacy Travel Brand has Remained Relevant and Dominant for 74 Years with Amelie Brouhard of Club Med

As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP …

As the original pion…

As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP of Marketing North America and USA Sales for Club Med, Amelie Brouhard. Be prepared to take notes as Whitney and Amelie break down some of the strategies Club Med has used over the years to keep its brand identity strong and known. ------- Learn more about Club Med Club Med on Instagram Club Med on LinkedIn

Listen · 41:31
How To Structure An Agency Internship &Raquo; 20832397 1673878976474 5481Fd6421513 Scaled
How to Structure an Agency Internship

Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares…

Internships can chan…

Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way! -------------- Have a specific topic or guest you would like us to have on the podcast? Share your ideas with Whitney @thewhitneylee on Instagram.

Listen · 38:05
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