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OWNER CHAT: Real Talk on Agency Ownership – the Good & the Bad with Susie Timm, Founder of Knife & Fork Media

  1. OWNER CHAT: Real Talk on Agency Ownership - the Good & the Bad with Susie Timm, Founder of Knife & Fork Media Whitney Lee 33:43

Join us today for a front-row seat to real talk from two agency owners!

Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on things that they LOVE about owning an agency, tips for freelancers looking to scale, and things that they had to learn the hard way so that you don’t have to.

If you’re a freelancer on the verge of scaling and growing a team, you won’t want to miss this episode!


Knife & Fork Media Founder, Susie Timm grew up in the land of cow, otherwise known as Wisconsin. In 1992 she moved to the Valley of the Sun and graduated from high school in Scottsdale and is a proud alumni of Arizona State University with her Bachelor’s of Arts degree in Political Science..

Interestingly enough, she started a booming career as a banker in 2000 and was named the youngest Bank President in Arizona at the age of 27. Susie worked in that industry until it became “un-fun” in 2009.

She found her true passion in the food industry mid-2009 when she co-founded a food events company. That business morphed into the full service PR agency we are today!

Susie and her team manage a marketing portfolio of clients ranging in size and scope from food to entertainment to accounting. With over fifteen years of experience, her proven marketing, media and sales models have helped grow small and medium-sized companies all over Arizona and the United States.

Susie won numerous achievement awards for her sales skills during her years as a corporate warrior. Additionally, she has been honored as a member of the Phoenix Business Journal’s “40 under 40,” and “Women Leaders in Business,” the Phoenix New Times’ “100 Tastemakers in Phoenix,” So Scottsdale’s “24 Powerful Leaders Under 40,” and has served as a national trendspotter for the Specialty Food Association’s Fancy Food Shows. Susie is a proud graduate of Scottsdale Leadership, Class 23. Susie has been a recurring featured guest on many local TV stations for her passionate take on gourmet food trends.

Susie believes strongly in community stewardship and to that end, she has served as a board member with Scottsdale Leadership, the Leadership Council of Careers in Culinary Arts (C-Cap AZ), and has served three times as the Co-Chair of Taste of the Nation Arizona, an event that raises important funds to feed hungry kids in Arizona. She currently serves as Vice President of Les Dames de Escoffier, Phoenix Chapter and is a founding member of the One More Ball Foundation, dedicated to bringing tennis to underserved kids.

For fun, Susie plays tennis 4-5 times a week, cooks, reads cooking magazines, sits in the Jacuzzi and spends too much time shopping online.


Connect with Susie

Knife & Fork Media

Connect with Whitney

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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