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PR + HR – How Company Culture and Your Brand Intersect with James Ferguson of Wurzak Hotel Group

  1. PR + HR - How Company Culture and Your Brand Intersect with James Ferguson of Wurzak Hotel Group Whitney Lee 32:54

Get ready to dive into the concept of confetti culture as Whitney explores the intersection of PR and HR with James Ferguson. James is the Director of Culture for Wurzak Hotel Group and is sharing how he used his passion for company culture to make his dream position a reality. 

Whether you are a business owner, work in HR, or have a goal on your mind, you can expect to leave this episode fired up and ready to take on any hurdle in your path. 


The Confetti Culture Playbook

Connect with James on LinkedIn

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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