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The Side Hustle Show is designed to get you motivated and excited. This episode is the opposite — and that's the whole point. Nothing Much Happens is intentionally boring bedtime content for grown-u…

The Side Hustle Show…

The Side Hustle Show is designed to get you motivated and excited. This episode is the opposite — and that's the whole point. Nothing Much Happens is intentionally boring bedtime content for grown-ups, and it's been downloaded hundreds of millions of times. Falling asleep is one of the most universal pain points out there, and Kathryn Nicolai found a way to solve it. Before she was a content creator, Kathryn ran a Yoga studio for more than two decades. She never planned to build a media company. She just wanted to help people Sleep the way she'd been doing for herself her whole life. Six yea…

Eli Mash had been putting turmeric in his coffee for 10 years before it ever occurred to him that it could be a business. Now, Makor Coffee, the anti-inflammatory brand he co-founded, does over $100,0…

Eli Mash had been pu…

Eli Mash had been putting turmeric in his coffee for 10 years before it ever occurred to him that it could be a business. Now, Makor Coffee, the anti-inflammatory brand he co-founded, does over $100,000 in annual revenue and $11,000 in monthly recurring revenue, all while Eli works a full-time job and raises three kids. In this episode, Eli breaks down exactly how he and his co-founder got it off the ground — from finding a local manufacturer to figuring out pricing, building social proof through influencers, and finally cracking the subscription model that made the numbers work. Tune in to …

Thanks to AI, anybody can make an app now, but just because you can build it doesn't mean it'll make you money. Steve Young is the go-to expert on all things app marketing at AppMasters.com. He's bee…

Thanks to AI, anybod…

Thanks to AI, anybody can make an app now, but just because you can build it doesn't mean it'll make you money. Steve Young is the go-to expert on all things app marketing at AppMasters.com. He's been building, buying, and selling apps for many years, and he's back on the show nearly a decade after his previous appearance to break down how AI tools have lowered the bar for anyone to build a small but profitable business and make money with apps. Tune in to Episode 743 of the Side Hustle Show to learn: how to research app ideas based on what people are already searching for the paywall an…

What do a baby sleep mask, a detail van, and a print-on-demand candle have in common? They're all quietly generating serious income for real people — and in this episode, we dig into the numbers beh…

What do a baby sleep…

What do a baby sleep mask, a detail van, and a print-on-demand candle have in common? They're all quietly generating serious income for real people — and in this episode, we dig into the numbers behind six of the most interesting side hustle stories making the rounds right now. I'm joined by Cody Berman — co-host of The FI Show and author of Retire by 30: How to Build Wealth, Gain Freedom, and Live Life on Your Own Terms — for a roundtable breakdown of the latest Side Hustle Headlines. Each story comes with real numbers, honest reactions, and ideas for how the same model might work in…

“Nothing puts a smile on a consumer's face quicker than a good peach.” And it turns out, flipping produce can be quite the profitable side hustle! ($3000 in one weekend from one stand before we re…

“Nothing puts a sm…

“Nothing puts a smile on a consumer's face quicker than a good peach.” And it turns out, flipping produce can be quite the profitable side hustle! ($3000 in one weekend from one stand before we recorded.) Shannon Houchin reached out to me and said, "Nick, you’ve got episodes on flipping books, mattresses, clearance products, domain names, flea market finds, and a ton of other stuff — but have I got a side hustle for you: I flip peaches." So, of course, I had to call her up to learn more. Turns out Shannon has been doing this for 10 years and has scaled up to 100 roadside stands at once…

What if you could earn $1,500 a month in side income with just an hour of work a week — and do it with a business that practically runs itself? That's exactly what Will Butterton has built with five…

What if you could ea…

What if you could earn $1,500 a month in side income with just an hour of work a week — and do it with a business that practically runs itself? That's exactly what Will Butterton has built with five ATMs through his company, Viking Vendors LLC. Will is a full-time engineer, a dad of three, and a multi-side-hustler who got into ATMs when his wife was pregnant and he started looking for something low-risk. He started the business with a childhood friend, each putting in some cash to buy their first two machines. The pitch was simple: worst case, they couldn't find locations and sold the machi…

Live selling is having a moment and you don't need to be an influencer or have any E-Commerce experience to get in on it. Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who to…

Live selling is havi…

Live selling is having a moment and you don't need to be an influencer or have any e-commerce experience to get in on it. Clinton Benninghoff is a part-time pastor and full-time golf enthusiast who took over Golf HQ, a brick-and-mortar golf shop in Midland, Texas. He spent years building it into a community staple and developing Relationships with the top golf brands. Then in October 2024, he joined Whatnot — and everything changed. In just over a year, Clinton's live-selling channel hit $2 million in sales. He was the first seller in the golf category to crack $100,000 in a single live …

What if you could make money this weekend helping people clear out their homes without buying a single thing yourself? Estate sales have been around for decades, but a newer, fully online version of t…

What if you could ma…

What if you could make money this weekend helping people clear out their homes without buying a single thing yourself? Estate sales have been around for decades, but a newer, fully online version of this business makes it faster, safer, and more efficient for everyone involved. And it’s wide open for someone willing to learn the ropes. Sue Antinoro (Bird's Nest Auctions) has spent the last 10-20 years in consignment, eBay, estate sales, and auction sales. Today she runs AuctionMastery.com, where she’s built a flexible side hustle turning other people’s belongings into cash — and helpin…

What if you could build an always-on AI chief operating officer that handles your SEO, manages your inbox, and runs customer support — all for $200 a month? That's exactly what Jacques Hopkins has …

What if you could bu…

What if you could build an always-on AI chief operating officer that handles your SEO, manages your inbox, and runs customer support — all for $200 a month? That's exactly what Jacques Hopkins has done with his 13-year-old online course business, Piano in 21 Days. He built an AI operator named Rocky using free, open-source software called OpenClaw — and says it's replaced a $3,500/month SEO agency, cut his customer support time, and made March his highest-profit month since COVID. Longtime listeners will recognize Jacques from his previous appearances on the show (this is actually his 10…

For his side hustle, this week’s guest didn’t start from scratch. Instead, he bought a business that was already profitable, then he went out and tripled the revenue in his first year — all whil…

For his side hustle,…

For his side hustle, this week’s guest didn’t start from scratch. Instead, he bought a business that was already profitable, then he went out and tripled the revenue in his first year — all while working a full-time job. Jono Santamaria from Melbourne, Australia is the proud owner of Nina’s Laundrette, a local self-service laundromat. Jono bought the business a year and a half ago to diversify his investments. When he took over, he implemented several changes to dramatically improve revenue and profitability. Tune in to The Side Hustle Show interview to hear: how Jono found and vett…

What if you could set up the same tents and pillows every weekend — and get paid $800 to $1,000 each time you did it? That's exactly what Anne McGraw has built with Firefly Slumber Parties, a lux…

What if you could se…

What if you could set up the same tents and pillows every weekend — and get paid $800 to $1,000 each time you did it? That's exactly what Anne McGraw has built with Firefly Slumber Parties, a luxury tent slumber party rental business based in Nashville. Anne and her husband run it as a side hustle while both working demanding full-time jobs, and last weekend alone they did five parties at $800 to $1,000 each. The idea came from Anne's daughter, who spotted the concept on TikTok or Instagram back in 2020. There was nobody doing it in Nashville at the time, so they decided to build it th…

By month five, Jayden Clark's dropshipping side hustle was generating more profit than his corporate salary. Two years after that, he sold the business for $700,000. The twist: he never bought a singl…

By month five, Jayde…

By month five, Jayden Clark's dropshipping side hustle was generating more profit than his corporate salary. Two years after that, he sold the business for $700,000. The twist: he never bought a single unit of inventory upfront. Jayden was 27 when a post-vacation reality check made him realize he couldn't spend the next 40 years living for one week off a year. After exploring Amazon FBA, he landed on high-ticket dropshipping — selling products over $1,000 through domestic UK and US suppliers. He quit his job at month nine and sold the business two years later. Today he runs the 1% Ecom Club…