Wednesday - November 30, 2022
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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

Recent Content

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The Importance of Making Decisions Based on Logic Instead of Emotion: A Conversation with Mark Ashby

Mark Ashby is a military veteran and entrepreneur who has used his skills and experience to become a successful consultant and business coach. He has a wealth of experience in high pressure environmen…Mark Ashby is a mili…Mark Ashby is a military veteran and entrepreneur who has used his skills and experience to become a successful consultant and business coach. He has a wealth of experience in high pressure environments and is an expert in crisis management and mitigation.In this podcast episode, Mark Ashby shares his story of how he went from being a tradesman to an elite army unit member to a corporate risk management consultant, and how his experience in high pressure environments has taught him how to make decisions under pressure. In this episode, you will learn:1. How Mark Ashby went from being an elect…

Listen · 33:42
The Power of Effective Communication in Business: A Case Study with Bryan Rutberg

Bryan Rutberg is the founder of Three C Communications, a communications firm that helps brands connect with their customers. He has over 20 years of experience in corporate communications, marketing,…Bryan Rutberg is the…Bryan Rutberg is the founder of Three C Communications, a communications firm that helps brands connect with their customers. He has over 20 years of experience in corporate communications, marketing, and sales, and is an expert in speech writing and customer relations.If you're feeling frustrated because your marketing efforts aren't leading to the customer loyalty you desire, then this episode is for you! In this episode, you will learn:1. The importance of effective communication in business2. The benefits of customer programs and relationships3. The power of emotion in marketingL…

Listen · 50:28
The Power of Referrals and Building a Strong Company Culture with Karla Singson

Karla Singson is an entrepreneur and business owner from the Philippines. She is the founder of Scalewind, a company that provides outsourced services to businesses. She is also the owner of a flower …Karla Singson is an …Karla Singson is an entrepreneur and business owner from the Philippines. She is the founder of Scalewind, a company that provides outsourced services to businesses. She is also the owner of a flower shop and an events company.Scalewind is a company that helps other businesses outsource their work, and they did it all without spending money on ads. In this episode, you will learn:1. How Karla Singson went from failing to get a job at Proctor and Gamble, to starting a successful flower shop business in the Philippines which she eventually franchised2. How Karla was able to grow her company, Sca…

Listen · 37:01
Brian Winch: From Side Hustle to Successful Business Owner

Brian Winch is an owner and operator of a company that started as a side hustle and is now an author. He has been in the business of litter removal for over 40 years and has seen the demand for the se…Brian Winch is an ow…Brian Winch is an owner and operator of a company that started as a side hustle and is now an author. He has been in the business of litter removal for over 40 years and has seen the demand for the service first hand.If you're feeling frustrated because your business growth is stagnating, then this episode is for you! In this episode, you will learn:1. How Brian Winch went from working a full-time job to owning a successful business cleaning up litter2. How technology has changed the landscape of marketing and finding new customers3. How providing a high level of customer service can lead…

Listen · 39:07
Fabienne Fredrickson: Creating a Leveraged Business and Getting Your Life Back

Fabienne Frederickson is a business coach who helps women entrepreneurs grow their businesses to six and seven figures. She has been Coaching women for 21 years and has written a book called Leverage:…Fabienne Frederickso…Fabienne Frederickson is a business coach who helps women entrepreneurs grow their businesses to six and seven figures. She has been Coaching women for 21 years and has written a book called Leverage: The 8-Step Formula for Women Entrepreneurs to Make More Money with Less Time and Stress.In this episode, you will learn the following:1. How Fabienne Frederickson went from working in corporate to being a self-employed business coach2. The importance of leveraging a team in order to grow a business3. The eight steps to taking a business from six to seven figuresOverwhelmed in your business? Worki…

Listen · 49:54
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