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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

Recent Content

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Pet Industry Game-Changers: Courtney Honda And Slava Borisov On Redefining Pet Hospitality Commerce &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Pet Industry Game-Changers: Courtney Honda and Slava Borisov on Redefining Pet Hospitality Commerce

What emerged from this crisis was not merely a commercial venture, but a deliberate reimagining of how communities can celebrate the bond between humans and their pets. Courtney Honda and Slava Boriso…

What emerged from th…

What emerged from this crisis was not merely a commercial venture, but a deliberate reimagining of how communities can celebrate the bond between humans and their pets. Courtney Honda and Slava Borisov recognized that the pet industry, despite its massive $160 billion market size, had fundamentally missed an opportunity to create genuine hospitality experiences. Traditional retailers operated on purely transactional models, lacking the sensory richness and emotional connection that pet owners desperately craved. Their decision to create Puptique stemmed from a clear understanding that pets pro…

Listen · 42:10
The Magic Of Exclusivity: Colin Hodge On Behavioral Psychology And Product Growth &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
The Magic of Exclusivity: Colin Hodge on Behavioral Psychology and Product Growth

Growing up in a small Pennsylvania town with limited resources, Colin Hodge built Bang with Friends into a viral sensation reaching 6 million users, then evolved it into Down Dating with 17 million ac…

Growing up in a smal…

Growing up in a small Pennsylvania town with limited resources, Colin Hodge built Bang with Friends into a viral sensation reaching 6 million users, then evolved it into Down Dating with 17 million active users. His philosophy centers on three foundational pillars: putting yourself out there despite discomfort, developing resilience through adversity, and cultivating genuine empathy for users. Through his method mindset technique—where he literally lives as his users to understand their psychology—and his framework for engineering authentic FOMO through urgency, social proof, exclusivity, …

Listen · 54:40
Austin Holmes On Ai In Pr: Automation Without Losing Authenticity And Accuracy &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Austin Holmes on AI in PR: Automation Without Losing Authenticity and Accuracy

Austin Holmes' unconventional journey from Naval Special Operations to becoming a transformative force in public relations demonstrates that the most valuable business skills often come from disciplin…

Austin Holmes' uncon…

Austin Holmes' unconventional journey from Naval Special Operations to becoming a transformative force in public relations demonstrates that the most valuable business skills often come from disciplines emphasizing precision, accountability, and human leadership rather than traditional industry pathways. His military background instilled a deep appreciation for systems and processes that enabled him to build an agency spanning seventy team members globally. By systematizing complex operations into repeatable, teachable components while respecting that genuine relationship-building requires tim…

Listen · 41:35
The Back To Me Movement: Yoli Tamu On Building Legacy Through Student Ambassadors And Systemic Change &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
The Back to Me Movement: Yoli Tamu on Building Legacy Through Student Ambassadors and Systemic Change

Yoli Tamu's journey from shelved recording artist to transformative educator demonstrates that the most powerful missions emerge from genuine lived experience and the willingness to turn personal hard…

Yoli Tamu's journey …

Yoli Tamu's journey from shelved recording artist to transformative educator demonstrates that the most powerful missions emerge from genuine lived experience and the willingness to turn personal hardship into purpose. Her work is built on a fundamental belief that sustainable success requires deep connection to one's values and authentic self. Rather than pursuing business ventures for profit alone, she discovered that true fulfillment comes from doing work that genuinely feeds your soul. When she created the Back to Me album, she wasn't launching a commercial product—she was processing her…

Listen · 34:09
Full-Funnel Creator Marketing: Kristina Coughlin'S Framework For Measurable Results &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Full-Funnel Creator Marketing: Kristina Coughlin's Framework for Measurable Results

Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader who transformed how brands approach influencer …

Beginning as an acci…

Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader who transformed how brands approach influencer marketing. Her key insight—that while 70 to 80% of brands run influencer marketing, only 30% connect it to revenue—became the driving force behind developing creator-first performance marketing strategies that combine organic authenticity with paid amplification and sophisticated measurement tools. This approach has proven that creator-led content consistently outperforms branded content on pa…

Listen · 54:11
Hyperlocal To National: Jonah Lantto'S Uncompromising Growth Strategy &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Hyperlocal to National: Jonah Lantto's Uncompromising Growth Strategy

Jonah Lantto's journey demonstrates that meaningful achievements come from following inspiration rather than chasing trends, and that the ability to adapt, collaborate, and persist through failures di…

Jonah Lantto's journ…

Jonah Lantto's journey demonstrates that meaningful achievements come from following inspiration rather than chasing trends, and that the ability to adapt, collaborate, and persist through failures distinguishes those who build lasting legacies from those who merely dream. At the core of his philosophy lies an unshakeable conviction that belief is the most powerful fuel for entrepreneurial success—when people believe in your ideas and you feel the weight of their confidence in you, it becomes more motivating than any external validation. Jonah's initial hesitation about true crime stemmed fr…

Listen · 47:50
Part Two: Amanda Foley'S Journey To Soul-Centered Entrepreneurship &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Part Two: Amanda Foley's Journey to Soul-Centered Entrepreneurship

Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned wor…

Amanda Foley's journ…

Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned work. She found herself increasingly disconnected from her authentic purpose, eventually reaching a breaking point where she was billing sixty hours weekly while managing a significant client account. Rather than pursuing another demanding role, Amanda made the courageous decision to step back and take nine months for personal reflection and development. During this transformative period, she discove…

Listen · 33:21
Leaving Corporate Behind: Amanda Foley'S Journey To Soul-Centered Entrepreneurship &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Leaving Corporate Behind: Amanda Foley's Journey to Soul-Centered Entrepreneurship

Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned wor…

Amanda Foley's journ…

Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned work. She found herself increasingly disconnected from her authentic purpose, eventually reaching a breaking point where she was billing sixty hours weekly while managing a significant client account. Rather than pursuing another demanding role, Amanda made the courageous decision to step back and take nine months for personal reflection and development. During this transformative period, she discove…

Listen · 23:49
Winning And Learning: Chip Baker’s Guide To Personal Healing And Leadership &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Winning and Learning: Chip Baker’s Guide to Personal Healing and Leadership

As a fourth-generation educator raised by a single mother, Chip Baker discovered early on that true fulfillment comes from uplifting others rather than seeking personal accolades. Through overcoming h…

As a fourth-generati…

As a fourth-generation educator raised by a single mother, Chip Baker discovered early on that true fulfillment comes from uplifting others rather than seeking personal accolades. Through overcoming his own profound struggles and relying on the intentional mentorship of those who refused to let him fail, he learned that extracting lessons from life's difficult moments is essential for Growth. This resilience fueled his mission to share actionable tools for genuine life change, emphasizing that true leadership requires prioritizing substance over surface and understanding the generational impac…

Listen · 37:58
From The Podcasting Strategy Simplified Archives: What'S Next In The Evolution Of Podcasting, Tech And Ai With Anika Jackson &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
From the Podcasting Strategy Simplified Archives: What's Next In the Evolution of Podcasting, Tech and AI with Anika Jackson

What's Next In the Evolution of Podcasting, Tech, & AI with Anika Jackson (#17) We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, …

What's Next In the E…

What's Next In the Evolution of Podcasting, Tech, & AI with Anika Jackson (#17) We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of Technology and Artificial Intelligence (AI) is unparalleled. If you're resisting it, it's time to change your perspective... And what you're about to consume may just help you do so. In this episode of Let's Blow This Up Live, I was joined by Anika Jackson, an all-star podcaster and communications professional who's parlayed the success of her podcast, Your Brand Amplif…

Listen · 1:05:51
From The Real Business Connections Archives: Your Brand Amplified By Ai W/ Anika Jackson &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
From the Real Business Connections Archives: Your Brand Amplified by AI w/ Anika Jackson

Ben Albert and I explore the three pillars of the LST philosophy at the Real Business Connections through the lens of Artificial Intelligence and entrepreneurship. We discuss how AI is here to support…

Ben Albert and I exp…

Ben Albert and I explore the three pillars of the LST philosophy at the Real Business Connections through the lens of Artificial Intelligence and entrepreneurship. We discuss how AI is here to support human effort rather than replace it, and I share the motivation behind my own jump into full-time podcasting. This conversation was so packed with value that I had to drop it here for you. Learn Speak Teach Episode #139 with Anika Jackson. Artificial Intelligence (AI) is influencing nearly every industry and transforming the way we live, work, and connect with the world. Nevertheless, it’s esse…

Listen · 48:31
Internal Permission: Sean Mcclellan On Breaking Free From Perfectionism &Raquo; D25Ebd240E6236A4435Ab4C1D3D40D57696F96Faba799Bc4066A3A2536F4Df93 4
Internal Permission: Sean McClellan on Breaking Free From Perfectionism

Sean McClellan's life journey reveals a profound truth that many entrepreneurs discover too late: external success and internal fulfillment are not the same thing. Having built apps, pursued various b…

Sean McClellan's lif…

Sean McClellan's life journey reveals a profound truth that many entrepreneurs discover too late: external success and internal fulfillment are not the same thing. Having built apps, pursued various business ventures, and accumulated the markers of achievement that society deems important—titles, status, and Money—Sean found himself spiritually empty. This disconnect between what looks good on paper and what feels meaningful in the soul is the central insight that now drives his mission. He frames his own suffering and struggles not as pointless pain but as necessary discipline that is pre…

Listen · 47:28