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Kurt Mortensen Kurt Mortensen

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal Relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

Recent Content

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Charm Vs Charisma - Magnetic Presence That Builds Rapport &Raquo; Podcast Cover 01
Charm vs Charisma – Magnetic Presence That Builds Rapport

Stop Being Invisible – Master Charm & 10X Your Influence Charm and charisma aren't some mystical gifts handed out at birth. Charm is that warm, pleasant way you make every person feel special, v…

Stop Being Invisible…

Stop Being Invisible – Master Charm & 10X Your Influence Charm and charisma aren't some mystical gifts handed out at birth. Charm is that warm, pleasant way you make every person feel special, valued, and eager to connect with you. Charisma is the magnetic personal power that draws people in, builds instant trust, and inspires them to follow your lead and say "yes" without hesitation. Together, they form the ultimate no-BS toolkit for persuasion, leadership, and massive success in business and life. Science backs it up and real-world winners prove it every day. A 2025 study showed partic…

Listen · 20:53
Master Your Persuasion Iq: 25 Expert Sales Triggers That Actually Work &Raquo; Podcast Cover 01
Master Your Persuasion IQ: 25 Expert Sales Triggers That Actually Work

Why do some people rise to the top while others struggle? For over a century, Experts have tried to answer that question. It started in 1905 when French psychologist Alfred Binet created the first IQ …

Why do some people r…

Why do some people rise to the top while others struggle? For over a century, experts have tried to answer that question. It started in 1905 when French psychologist Alfred Binet created the first IQ test. Scientists hoped a high IQ would predict who would succeed in life. But they quickly discovered something surprising: a high IQ is helpful… but it's no guarantee of real-world success. Then came the idea of multiple intelligences from Howard Gardner. Different people shine in different areas. Later, Daniel Goleman introduced Emotional Intelligence (EQ) in his groundbreaking book. He showed…

Listen · 20:50
Risk Reversal - How To Eliminate Doubt And Fear &Raquo; Podcast Cover 01
Risk Reversal – How To Eliminate Doubt And Fear

The Risk Reversal Secret That Ends "I'll Think About It" Forever If you're not using Risk Reversal right now, you're making your prospects carry every ounce of the risk - and that's exactly why they h…

The Risk Reversal Se…

The Risk Reversal Secret That Ends "I'll Think About It" Forever If you're not using Risk Reversal right now, you're making your prospects carry every ounce of the risk - and that's exactly why they hesitate, ghost you, or hit you with the classic "I'll think about it." Mastering this strategy is one of the fastest ways to eliminate buyer fear and increase your closing percentage, and build instant trust. You need to flip the entire risk equation and take 100% of the risk off your prospect's shoulders and put it on your own. You create an ironclad "safety net" with guarantees, trials, or perf…

Listen · 20:08
The Credit Card Effect: How Payment Psychology Removes Buyer Pain &Raquo; Podcast Cover 01
The Credit Card Effect: How Payment Psychology Removes Buyer Pain

If you're serious about being a power persuader, you cannot ignore the psychology of how people pay. This one shift in your presentation and how you handle credit versus cash can literally double your…

If you're serious ab…

If you're serious about being a power persuader, you cannot ignore the psychology of how people pay. This one shift in your presentation and how you handle credit versus cash can literally double your average sale size and cut buyer hesitation in half. This consumer mindset is why people happily drop thousands on a credit card, but freeze up when it's their cash on the table. Credit cards remove the pain of paying from the pleasure of buying – your brain literally feels less "loss" – so buyers say yes quicker, spend more, and feel better doing it. Stop leaving Money on the table and learn…

Listen · 20:12
He Secrets To Influential Virtual Presentations – Captivate Attention And Persuade Through Webinars &Raquo; Podcast Cover 01
he Secrets to Influential Virtual Presentations – Captivate Attention and Persuade Through Webinars

THE LAW OF INVOLVEMENT: Keeping Your Audience Engaged Here's the secret weapon most online hosts completely miss: the Law of Involvement. The more you pull someone's five senses into the experience…

THE LAW OF INVOLVEME…

THE LAW OF INVOLVEMENT: Keeping Your Audience Engaged Here's the secret weapon most online hosts completely miss: the Law of Involvement. The more you pull someone's five senses into the experience, get their mind and body actively participating, you can set the perfect atmosphere for persuasion. Think about it — your prospect can sit through an entire presentation, pretend to listen, and walk away feeling and doing absolutely nothing. Zero movement. Zero buy-in. As a true Power Persuader, your #1 job is to shrink the distance they have to Travel to reach your goal. Make it ridiculousl…

Listen · 20:11
The Hidden Psychology Behind Every Impulse Buy - Supermarket Secrets &Raquo; Podcast Cover 01
The Hidden Psychology Behind Every Impulse Buy – Supermarket Secrets

Supermarket Persuasion Hacks: Triggers You Can Use In Every Day Influence If you're still selling with logic, features, and boring demos, you are leaving money on the table every week. The highest-ear…

Supermarket Persuasi…

Supermarket Persuasion Hacks: Triggers You Can Use In Every Day Influence If you're still selling with logic, features, and boring demos, you are leaving money on the table every week. The highest-earning influencers know one universal truth: most buying decisions happen in the subconscious mind long before anyone says a verbal "yes." Discover how supermarkets use human psychology, subconscious triggers, and persuasion to get you to buy more. Have you ever gone to the grocery store to buy one item, and left with 10? What happened? Supermarkets don't just sell groceries – they engineer the e…

Listen · 20:20
Why &Quot;Power&Quot; Is The Secret Weapon Top Persuaders Use (And You'Ve Been Avoiding) &Raquo; Podcast Cover 01
Why "Power" Is the Secret Weapon Top Persuaders Use (And You've Been Avoiding)

Ever notice how the world's most influential people use different kinds of power like it's second nature? Is it even okay to talk about power? Good, bad, or somewhere in between? Can we actually tap i…

Ever notice how the …

Ever notice how the world's most influential people use different kinds of power like it's second nature? Is it even okay to talk about power? Good, bad, or somewhere in between? Can we actually tap into power to move an audience? The answer is yes. Every single one of us carries unique forms of power depending on the situation. It's hardwired into human nature. Used the right way, it's not just ethical—it's essential, energizing, and influential. Of course power can be weaponized for manipulation. But here's the game-changer: when your audience trusts your power, you become a force that dri…

Listen · 20:43
Imposter Syndrome – How Your Ego Is Sabotaging Your Persuasion Game. &Raquo; Podcast Cover 01
Imposter Syndrome – How Your Ego Is Sabotaging Your Persuasion Game.

Feeling Like a Fraud? Unlock the Secret to Turning Imposter Syndrome into Influence! In the world of sales, negotiation, and persuasion, mastering the relationship of imposter syndrome, ego, and infl…

Feeling Like a Fraud…

Feeling Like a Fraud? Unlock the Secret to Turning Imposter Syndrome into Influence! In the world of sales, negotiation, and persuasion, mastering the relationship of imposter syndrome, ego, and influence isn't just helpful—it's essential for breaking through barriers and achieving peak performance. Ignoring these elements can lead to self-sabotage, lack of confidence, and instant resistance. Imposter syndrome is a psychological mindset where high-achievers doubt their accomplishments and fear being exposed as frauds. Your ability to persuade and inspire others is destroyed by these inter…

Listen · 20:27
Breaking Through No - Turn Resistance Into Rapid Agreement &Raquo; Podcast Cover 01
Breaking Through No – Turn Resistance Into Rapid Agreement

Turn "No" Into "Yes" – Unlock the Secrets Persuasion Resistance! So, what exactly is this resistance we're talking about? It's the invisible wall that prospects, teams, or anyone you're trying to in…

Turn "No" Into "Yes"…

Turn "No" Into "Yes" – Unlock the Secrets Persuasion Resistance! So, what exactly is this resistance we're talking about? It's the invisible wall that prospects, teams, or anyone you're trying to influence throws up when your message hits a nerve. Rooted in psychology, it stems from deep-seated fears, doubts, mistrust, past experiences, or even cognitive biases that make people hesitate, object, or flat-out reject your message. Think of it as the brain's built-in defense mechanism – triggered by perceived threats to their status quo, wallet, or ego. Let's identify these causes, and you'll …

Listen · 20:52
Master The Decoy Effect - Turn Indecision Into Yes &Raquo; Podcast Cover 01
Master the Decoy Effect – Turn Indecision into YES

How The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological t…

How The Decoy Effect…

How The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological tool flips the script on buyer indecision, turning "maybe" into a faster "YES". The Decoy Effect is when you add a decoy option into the mix that makes your option their best decision. Think of it as invisible influence that nudges choices your way, backed by behavioral science. You will see this at Apple, Starbucks, and IKEA. It is proven to increase sales, conversions, persuasion, and seal the d…

Listen · 20:34
Amazon Brain Hacks - Master Neuromarketing To Sell More And Persuade Anyone &Raquo; Podcast Cover 01
Amazon Brain Hacks – Master Neuromarketing to Sell More And Persuade Anyone

If you're still marketing the old way — guessing what customers want, hoping they'll buy, and watching your competition pull ahead — you're leaving massive money on the table. In today's hyper-com…

If you're still mark…

If you're still marketing the old way — guessing what customers want, hoping they'll buy, and watching your competition pull ahead — you're leaving massive money on the table. In today's hyper-competitive world, the winners don't just sell products… they understand the human brain. Amazon didn't become the most valuable company on earth by accident. They mastered the science of influence. Neuromarketing reveals exactly how the brain makes buying decisions — 95% of which happen subconsciously. Instead of relying on surveys or a gut feeling, you measure real brain activity (through eye-…

Listen · 20:21
Paul Smith Interview - How To Capture Attention, Build Trust, And Close The Sale With Stories &Raquo; Podcast Cover 01
Paul Smith Interview – How to Capture Attention, Build Trust, and Close the Sale With Stories

In today's noisy marketplace, facts and features get ignored — but stories cut through everything. They make your message 22× more memorable than plain data (Stanford Graduate School of Business), …

In today's noisy mar…

In today's noisy marketplace, facts and features get ignored — but stories cut through everything. They make your message 22× more memorable than plain data (Stanford Graduate School of Business), boost conversions by up to 30 %, and drive 23 % higher sales (Nielsen). Brands that master storytelling don't just sell products — they create emotional connections that turn prospects into loyal buyers. Selling with Stories transforms dry presentations into unforgettable experiences that build instant trust and make influence feel natural. Want to start persuading more with stories? Listen to …

Listen · 20:01