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June 3rd, 2026

Left vs Right: Why Left-Handed Buyers Think Differently

  1. Left vs Right: Why Left-Handed Buyers Think Differently Kurt Mortensen 21:06

In today’s noisy world, the persuaders who consistently win are the ones who understand the subtle differences in how people actually process information. When you tap into these cues instead of using the same script on everyone, you stop guessing and start creating deeper connections that lead to faster trust, less resistance, and more yeses. A recent study found that left-handed and right-handed people actually process visual details differently in their brains.

Persuade With Power

Kurt Mortensen

Maximize Your Influence Podcasts

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.