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Beate Chelette The Growth Architect

Beate Chelette is the Growth Architect® and Founder of The Women’s Code® ​and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact.

Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates.

She is the Podcast host of The Business Growth Architect Show and listed amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.

Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of Small Businesses.

Beate is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants Health, success and a fulfilling career.”

Recent Content

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She Never Healed The Wound. She Stopped Letting It Drive. &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
She Never Healed the Wound. She Stopped Letting It Drive.

Had an AHA or Insight? Share it:Alice Kao on daily authorship, childhood Trauma, and six climbing gyms.When Alice Kao was three years old, her mother walked out the door carrying two large suitcases a…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:Alice Kao on daily authorship, childhood trauma, and six climbing gyms.When Alice Kao was three years old, her mother walked out the door carrying two large suitcases and did not turn around. When she was fourteen, her mother dropped her off alone in America near a school with some cash and left. Alice spent the next thirty years running a story about what that meant , that she was not smart enough, not pretty enough, not worth staying for. That story became the engine. It drove her through surviving alone as a teenager in a country where she did not belong, thr…

Listen · 33:38
When You Know You'Re Done But The Next Thing Hasn'T Arrived &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
When You Know You're Done But the Next Thing Hasn't Arrived

Had an AHA or Insight? Share it:Tarkan Salar on Living Inside an Unfinished TransformationTarkan Salar did not lose his business. He dismantled it. Deliberately, painfully, over eighteen months, cance…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:Tarkan Salar on Living Inside an Unfinished TransformationTarkan Salar did not lose his business. He dismantled it. Deliberately, painfully, over eighteen months, canceling contracts, unwinding supplier Relationships, letting go of nearly 2,000 employees, absorbing millions in losses, all while his Marriage fell apart, his father died, and the people closest to him told him he was making a mistake.He had built a $50Mill dollar fashion company supplying H&M and major European retailers. Family members were on payroll. His identity, his relationships, his enti…

Listen · 26:19
She Built A $100M Beauty Empire. Then She Almost Walked Into Traffic. &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
She Built a $100M Beauty Empire. Then She Almost Walked Into Traffic.

Had an AHA or Insight? Share it:Hatch Beauty Founder Tracy Holland on the hidden cost of building at all costs. Tracy Holland built Hatch Beauty into a $100 million beauty empire in five and a half y…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:Hatch Beauty Founder Tracy Holland on the hidden cost of building at all costs. Tracy Holland built Hatch Beauty into a $100 million beauty empire in five and a half years. Self-funded.Three kids under five. EY Entrepreneur of the Year. A manufacturing facility in Durham, North Carolina.Business with some of the biggest retailers in the world. Every metric of success you could point to and say, she made it. And then she could not keep up with her own success.One morning at 7:15, after another three-hour Sleep night, with 14 minutes and 30 seconds calculated to …

Listen · 32:34
Ai Will Not Figure It Out. That Is Your Job. &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
AI Will Not Figure It Out. That Is Your Job.

Had an AHA or Insight? Share it:You are using AI. That's the right thing to do. You are enamored with how fast and intelligent it is. But you are getting inconsistent results. And you are worried…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:You are using AI. That's the right thing to do. You are enamored with how fast and intelligent it is. But you are getting inconsistent results. And you are worried it's your prompts.You have been using AI. Getting inconsistent results. Pushing back when it ignores your instructions. Telling it the same thing ten times. And wondering if you are just doing it wrong. You are not doing it wrong. You are misunderstanding what it is. Michael Toguchi builds AI systems for universities, nonprofits, and some of the largest mission-driven organizations in the …

Listen · 24:58
How To Stop Building A Business You Hate (Even When It'S Working) &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
How to Stop Building a Business You Hate (Even When It's Working)

Had an AHA or Insight? Share it:Nobody builds a business they hate on purpose. You build it because everyone says follow me, do it that way. So you do. And after a while you realize it is awful. You …

Had an AHA or Insigh…

Had an AHA or Insight? Share it:Nobody builds a business they hate on purpose. You build it because everyone says follow me, do it that way. So you do. And after a while you realize it is awful. You hate it. Just like the corporate job you left. And at some point you know you cannot do it anymore. If this is you, this episode of The Business Growth Architect Show: Founders of the Future is exactly where you need to be. Copywriter and fractional CMO Rachel Allen built a successful agency because everyone in her industry said that was the right next step. The revenue was there. The clients wer…

Listen · 26:59
Trust Is Collapsing. Here’s How You Become Someone People Can Still Trust. &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
Trust Is Collapsing. Here’s How You Become Someone People Can Still Trust.

Had an AHA or Insight? Share it:I had to make some hard decisions about someone who has been advising me for the better part of 20 years. One phone call changed how I feel about this person. I had a v…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:I had to make some hard decisions about someone who has been advising me for the better part of 20 years. One phone call changed how I feel about this person. I had a visceral reaction. My body knew before my brain caught up. I stopped trusting.In this episode I sit down with Dr. Michelle and Dr. Dennis Reina, two PhDs who have spent 35 years researching exactly what just happened to me, and what happens to all of us when trust breaks down.But here’s the question I want you to sit with right now.If you don’t trust the internet, the news, CEOs, or corporate i…

Listen · 30:16
Revenge Quitting Won’t Save You, Unless You Do This Next! &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
Revenge Quitting Won’t Save You, Unless You Do This Next!

Had an AHA or Insight? Share it:Revenge quitting is trending. Wiebke Tasch did it before it had a name.It’s 4pm in Berlin. The tram is packed. Everyone around her is doing exactly what they are sup…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:Revenge quitting is trending. Wiebke Tasch did it before it had a name.It’s 4pm in Berlin. The tram is packed. Everyone around her is doing exactly what they are supposed to do. She just came from an interview. She got the job. The dream job. The one everyone in Berlin would kill for,  at one of the biggest publishing houses in Germany.And she can’t breathe.Something is knocking on her chest from the inside. Screaming. Get out. Get out now. If you stay, you will die.Not the job. Her. From the inside. She says that her soul was Dying.She had done everything…

Listen · 29:15
What Rock Bottom Is Really Telling You! &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
What Rock Bottom Is Really Telling You!

Had an AHA or Insight? Share it:The world is burning. Rock bottom is calling. And for the first time, Beate is giving away every secret she has.The world is shifting fast,  markets are down, supply c…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:The world is burning. Rock bottom is calling. And for the first time, Beate is giving away every secret she has.The world is shifting fast,  markets are down, supply chains are breaking, and founders everywhere are hitting walls they never saw coming. We are entering a war state, and whether you feel it yet or not, it will have real consequences for your business. Rock bottom isn't a sign you failed. It's a signal. And if you're hearing it right now, this episode was made for you.In this raw and deeply personal solo episode, Beate speaks directly…

Listen · 28:30
What If The Inner Work Is Not Enough? &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
What If The Inner Work Is Not Enough?

Had an AHA or Insight? Share it:That is not a question I ask often on this show. But Nick Jain made me ask it.This is the contrarian episode.Nick walked in and said it straight. Spirituality is great.…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:That is not a question I ask often on this show. But Nick Jain made me ask it.This is the contrarian episode.Nick walked in and said it straight. Spirituality is great. And without a clear strategy around the numbers you have nothing. Especially right now. Especially in an environment changing this fast.And then he said something that made my jaw drop.His Harvard MBA. His McKinsey career. The dream resume that took decades to build and opened every door is worthless now. Because everything that used to be locked inside the heads of the most expensive Experts on …

Listen · 31:10
You Think You Have A Money Problem? &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
You Think You Have a Money Problem?

Had an AHA or Insight? Share it:You don't have a Money problem. You have a why problem.You are hustling. Hard. Every decision you make, every hour you put in, every sacrifice you justify, it is a…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:You don't have a money problem. You have a why problem.You are hustling. Hard. Every decision you make, every hour you put in, every sacrifice you justify, it is all pointed at the same thing. More money. Because once you have enough of it, everything else falls into place.That is the trap.Not because making money is wrong. But because money was never going to be the answer to the question underneath it. And most people spend years,  sometimes their entire career, finding that out too late.Eric Mitchell was at the top of his industry when his mentor stoppe…

Listen · 36:45
Ep #215: Charles Gaudet : From Internet Marketer To Impact Driver — Why The Old Playbook Is Dead &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
Ep #215: Charles Gaudet : From Internet Marketer to Impact Driver — Why the Old Playbook Is Dead

Had an AHA or Insight? Share it:How Gratitude, Polarity, and Purpose Became the New Business StrategyWARNING - SUICIDE IS MENTIONEDI have a problem with internet marketers.I've said it on this sh…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:How Gratitude, Polarity, and Purpose Became the New Business StrategyWARNING - SUICIDE IS MENTIONEDI have a problem with internet marketers.I've said it on this show before. The hype. The manipulation. The endless tactics designed to separate people from their money. So when Charles Gaudet reached out — founder of Predictable Profits, former internet marketer — I invited him on and asked him directly.What do you have to say for yourself?What he said stopped me.Charles didn't defend it. He walked away from it years ago. Not because it stopped workin…

Listen · 31:21
Ep #214: Melinda Colon: Why Burnout Nearly Killed Me — And What My Body Was Trying To Tell Me All Along &Raquo; Edqycu6Myqcmvujc1Kwtottthywh
Ep #214: Melinda Colon: Why Burnout Nearly Killed Me — And What My Body Was Trying to Tell Me All Along

Had an AHA or Insight? Share it:When Your Body Knows Before You Do The Breakdown That Became the BreakthroughShe was driving home from work at 65 miles per hour when she passed out behind the wheel.Bu…

Had an AHA or Insigh…

Had an AHA or Insight? Share it:When Your Body Knows Before You Do The Breakdown That Became the BreakthroughShe was driving home from work at 65 miles per hour when she passed out behind the wheel.Bumper to bumper traffic. Rush hour. Foot still on the gas.She came to, rolled down the windows in 40 degree weather, and kept driving. Because stopping wasn't something she knew how to do.That night she ended up in the emergency room. Doctors thought she'd had a Stroke.Melinda Colón had spent nearly 20 years in corporate America running a system that was never built for her. Deadlines th…

Listen · 29:30