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Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner's groundbreaking researc…

Only 19% of employee…

Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner's groundbreaking research explains why, and what to do about it. Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world's most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They're operationalizing it. In th…

Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built and sold a seven-figure agency that served AT&T, Hitachi…

Most agency founders…

Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built and sold a seven-figure agency that served AT&T, Hitachi, and LegalZoom. Today he advises 7- and 8-figure agency owners through Agency Mastery, hosts the Smart Agency Masterclass podcast, and just released his book Operator to Owner. He's seen this trap from every angle. In this episode, Jason shares the 5-Stage Founder Evolution framework that changes everything: Operator → Manager → Architect → CEO → Owner. These aren't revenue milestones. Th…

Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing. That emptiness became the most important moment of his career �…

Brett Hurt got the L…

Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing. That emptiness became the most important moment of his career — and the catalyst for his new book, Love Conquers Fear: Humanity, AI, and the Age of Abundance for All. Brett is the co-founder of data.world (acquired by ServiceNow), Bazaarvoice (unicorn IPO), and Coremetrics (acquired by IBM). He has invested in 151 startups, backed 52 VC funds including SpaceX, and was named Austin's Best CEO. In this conversation with host Park Howell, Brett makes the case …

What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell on the Business of Story to exp…

What if your deepest…

What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell on the Business of Story to explain why complexity kills communication — and how story structure gives your audience exactly the right combination of connections to get you, what you're about, and what you're asking them to do. Rob has spent years helping tech founders, corporate leaders, and change-makers in Berlin and beyond simplify their most complex ideas into stories that move people to act. In this episode, he brings t…

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age…

What if the secret t…

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, the new book by global keynote speaker James Taylor. In this episode of the Business of Story, Park Howell sits down with James to explore how the world's top communicators are using AI not to replace their stories — but to tell them with far greater precision, resonance, and impact. From managing Rolling Stones members at the Royal Albert Hall to speaking for Apple,…

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age…

What if the secret t…

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, the new book by global keynote speaker James Taylor. In this episode of the Business of Story, Park Howell sits down with James to explore how the world's top communicators are using AI not to replace their stories — but to tell them with far greater precision, resonance, and impact. From managing Rolling Stones members at the Royal Albert Hall to speaking for Apple,…

Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've mastered your subject. You know your material cold. So why does …

Dr. Laura Sicola rev…

Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest? Cognitive linguist, executive coach, and author Dr. Laura Sicola says the gap isn't your expertise — it's the three inches between your brain and your mouth. In this episode of the Business of Story, she shares the framework that's helped Fortune 500 executives at Amazon and Kaiser Permanente stop sounding like spreadsheets and start commanding ev…

Mark Roberge scaled HubSpot from $0 to $100M in revenue as its Chief Revenue Officer — and now teaches founders and operators at Harvard Business School why most Growth strategies fail. The answer i…

Mark Roberge scaled …

Mark Roberge scaled HubSpot from $0 to $100M in revenue as its Chief Revenue Officer — and now teaches founders and operators at Harvard Business School why most growth strategies fail. The answer isn't effort. It's sequence. In this episode, Mark shares his Science of Scaling framework: the four-stage methodology that sequences product-market fit, repeatable sales motion, customer success, and revenue scaling in the right order. He introduces the PMF Threshold — the leading indicator that tells you whether you've actually earned the right to scale — and explains why half of the founders…

How to Find Your Million Dollar Story, With Elizabeth Brett What if your most powerful business story is the one you've been most afraid to tell? In this episode, Park Howell sits down with Elizabeth …

How to Find Your Mil…

How to Find Your Million Dollar Story, With Elizabeth Brett What if your most powerful business story is the one you've been most afraid to tell? In this episode, Park Howell sits down with Elizabeth Brett — former NBC reporter, creator of Story Alchemy™, and host of the Sacred & Sovereign podcast — to explore the difference between performing your story and actually living it. Elizabeth spent nearly a decade in broadcast journalism, learning to distill complex stories into 60-second narratives under deadline pressure. But it wasn't until a near-death experience in the ocean with her…

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, …

The TRUTH Brand Stor…

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find …

What if your best ideas aren't something you have to grind for — but something you can learn to receive? In this episode of the Business of Story, Park Howell sits down with Sara Connell — 5x best…

What if your best id…

What if your best ideas aren't something you have to grind for — but something you can learn to receive? In this episode of the Business of Story, Park Howell sits down with Sara Connell — 5x bestselling author, founder of Thought Leader Academy, and author of the upcoming book The Download — to explore the neuroscience and quantum physics behind creative downloads and how to access them on demand. Sara introduces the Gamma Walk, a simple daily practice for inducing the brain's channeling state — the gamma wave state associated with flow, breakthrough insight, and original thinking. Sh…

Is your ad agency truly indispensable — or is it one AI update away from irrelevance? Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers, and founder of AI Trust Si…

Is your ad agency tr…

Is your ad agency truly indispensable — or is it one AI update away from irrelevance? Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers, and founder of AI Trust Signals — joins Park Howell on the Business of Story to deliver a message most agency principals aren't ready to hear: the three services that built most agencies are already disappearing, and the threat isn't coming from your competitors. It's coming from your own resistance to change. In this conversation, Marcus and Park dig into why identity fluidity is the agency survival superpower of the AI…