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July 8th, 2024

#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

  1. #471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio Park Howell, Brand Story Strategist 56:05

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park

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