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Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed.On this week's ep…

Remember when DVRs l…

Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed.On this week's episode of The Muthership Creator Strategy, I’m breaking down a theory I can't stop thinking about: the same viral "hook line" formulas every guru is teaching are the exact reason your retention is tanking. Once enough creators use the same opening lines, audiences stop getting hooked and instead they get warned. The formula becomes the tell. "Nobody's talking about this." "I was today years old …

Why Live Shopping Works (And How to Actually Sell During a Livestream)In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of …

Why Live Shopping Wo…

Why Live Shopping Works (And How to Actually Sell During a Livestream)In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective, a community built for women over 40 which connects creators with brands!And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button!Here’s what I learned:Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, t…

I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?"That gap between li…

I've spoken at a lot…

I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?"That gap between listening to something and actually being able to do it? That's what I'm trying to close.So I'm hosting my first in-person Muthership Creator Retreat in October in NYC and it's completely different from traditional speaker events. It's immersive. It's hands-on. It's built around learning by doing, not just sitting and listening.RESERVE YOUR SPOT HERE!In this week's podcast episode, I'm walking throu…

If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken.Direct access to the people who actually care about what you're doing.In this week's ep…

If you think the alg…

If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken.Direct access to the people who actually care about what you're doing.In this week's episode, I'm talking about private communities - not as some big, daunting thing you have to build tomorrow, but as the actual future of the creator business. And honestly? I’m not the first person to talk about this!I'm sharing why community is so different from just posting content, how going through transformation together is what actually keeps people invested, and the one thing you should sta…

Vlogging isn’t what it used to be!When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their Travel diary.But here…

Vlogging isn’t wha…

Vlogging isn’t what it used to be!When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their travel diary.But here's the thing: vlogging is actually one of the most underrated tools for building your personal brand, making sales, and creating trust with your audience, no matter what you do.And it doesn't look like what you think it does.In this week's episode, I'm breaking down why vlogging works in literally every niche, how it removes the filter between you and your audience faster than any other format, an…

You got 50M views... but where's the Money?Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion f…

You got 50M views...…

You got 50M views... but where's the money?Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels REAL.But in today’s episode, I broke down what actually happened to some of the most popular viral creators out there, and it's not what you think. That viral window is SO short. Brands want what's hot TODAY. Not yesterday. And if you don't have a plan BEFORE you go viral, you're basically watching opportunity walk past.In this episode, I'm calling out the myth and sharing exactly what sep…

I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.But here's the thing - every single on…

I've tested a LOT of…

I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.But here's the thing - every single one has nuances nobody talks about.In this week's episode, I'm breaking down the creator tools I'm using right nowStanStore Repurpose.ioZapierManyChatand which email platforms I've cycled through and why. I'm sharing what makes each one worth the money (or not), the hidden limitations I discovered after actually using them, and exactly where you might run into problems.Plus, how to figure out which…

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you Sleep - literally!I'm not talking abou…

What if I told you t…

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally!I'm not talking about courses where you're selling courses about selling courses (we all know those vibes are weird).I'm talking about something way more real.In this week's episode, I break down exactly what counts as a digital product, how creators in every single niche are already doing this (even if they don't realize it), and why you probably have everything you need to get started.

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you.I'm talking about the mistake I see over and over again with cr…

If you've been posti…

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you.I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that.I'm also getting into how to figure out your real reason for showing up online in the first place, because that one thing changes everything about how you create content and who you attract.If you've ever felt li…

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.In this episode…

In this week’s epi…

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.In this episode, we’re talking about:·       The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic.·       The "Brain Work" of Content: How mastering new tools and editing can help your brain Health.·       Leading vs. Copying: How to start using your actual expertise to build a durable audience.·       Developing Thick Sk…

Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space an…

Why Production Matte…

Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting:  CLICK HERE!This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production.And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land.In this episode, I�…

Are brands accidentally "breaking" their creators? 🎙️I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes…

Are brands accidenta…

Are brands accidentally "breaking" their creators? 🎙️I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers.In fact, I think they might actually be "breaking" the very people they hire.After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a …