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Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."

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How To Leverage Fractional Support For Marketing - Jess Shirra &Raquo; Ay5Qcgc 1 Scaled
How to leverage fractional support for marketing – Jess Shirra

My Guest this week is Jess Shirra, a fractional CMO and the founder of the Fractional CMO School. Her days are spent supporting her seven figure clients, helping them grow their membership and core bu…

My Guest this week i…

My Guest this week is Jess Shirra, a fractional CMO and the founder of the Fractional CMO School. Her days are spent supporting her seven figure clients, helping them grow their membership and core businesses. Additionally, she mentors other marketers to help them launch and grow their own fractional CMO business.With more than 15 years in the field, she's led marketing for both high growth startups, plus well known global brands such as Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name just a few. Jess' philosophy is rooted in customer first marketing, which she believes ma…

Listen · 29:11
What Marketers Are Missing About Ai &Amp; More - Dan Gardner &Raquo; Ay5Qcgc 1 Scaled
What Marketers Are Missing About AI & More – Dan Gardner

My guest this week is Dan Gardner, the co founder and executive chairman of the technology first network Code and Theory. They work with brands like Microsoft, Amazon, Google, JP Morgan, Chase and mor…

My guest this week i…

My guest this week is Dan Gardner, the co founder and executive chairman of the technology first network Code and Theory. They work with brands like Microsoft, Amazon, Google, JP Morgan, Chase and more. We kick of talking about the eerie similarity between 2001 and 2024, and what marketers are missing about AI.

Listen · 39:25
From Near Death To A Multi-Million Dollar Brand &Raquo; Ay5Qcgc 1 Scaled
From Near Death To A Multi-Million Dollar Brand

My guest this week is Ashley Black, the founder and CEO of Ashley Black Inc, Fashion Blaster and Advanced Regenerative Research Technologies and Associates. She's a multiple Stevie award winner for wo…

My guest this week i…

My guest this week is Ashley Black, the founder and CEO of Ashley Black Inc, Fashion Blaster and Advanced Regenerative Research Technologies and Associates. She's a multiple Stevie award winner for woman of the year, lifetime achievement and entrepreneur of the year.

Listen · 37:42
Talking Culture, Code &Amp; Creativity With Futurist David Shing &Raquo; Ay5Qcgc 1 Scaled
Talking Culture, Code & Creativity With Futurist David Shing

My guest today has been described by Forbes as an artist, a globe treading speaker and market seeker, a storyteller who identifies emerging trends and inspires clients to think differently.  His name…

My guest today has b…

My guest today has been described by Forbes as an artist, a globe treading speaker and market seeker, a storyteller who identifies emerging trends and inspires clients to think differently.  His name is David Shing, AKA Shingy. And he is a true visionary in a digital era who closely observes the unfolding future in the vast online landscape. Following his role as AOL is European Head of Media and Marketing. He then ascended to the role of digital profit at AOL and Verizon media. And in 2019, he embarked on a new journey with his consultancy, where he works with the world's top 100 brands, sh…

Listen · 39:33
Perpetual Relevance &Amp; Why Brands Need To Practice It, Umang Shah, Vp Of Marketing, Northwestern Mutual &Raquo; Ay5Qcgc 1 Scaled
Perpetual Relevance & Why Brands Need To Practice It, Umang Shah, VP of Marketing, Northwestern Mutual

My guest this week is Umang Shah, Vice President of Marketing, Enablement and Effectiveness for Northwestern Mutual. A graduate of the Rochester Institute of Technology, Umang has had stops at Xerox, …

My guest this week i…

My guest this week is Umang Shah, Vice President of Marketing, Enablement and Effectiveness for Northwestern Mutual. A graduate of the Rochester Institute of Technology, Umang has had stops at Xerox, Microsoft, Walmart, Unisys, among many others.

Listen · 41:08
Marketing, Consumers And The Great Disconnect With Rose Jia And Hetal Patel &Raquo; Ay5Qcgc 1 Scaled
Marketing, Consumers and the Great Disconnect with Rose Jia and Hetal Patel

Today I'm joined by two guests, Rose Jia and Hetal Patel.Rose is an award winning marketing and product leader who currently heads up lifecycle and launch marketing for Amazon's Prime Video. She and h…

Today I'm joined by …

Today I'm joined by two guests, Rose Jia and Hetal Patel.Rose is an award winning marketing and product leader who currently heads up lifecycle and launch marketing for Amazon's Prime Video. She and her team drive profitable growth across the customer life cycle through original and licensed content. She's also the creator of the Renaissance Marketer Mindset, a new way for marketers to guarantee growth and innovation. And her recent book is called The Renaissance Marketers Shortcut to Get Finance to Say "Yes, and".Hatal is a seasoned professional with over a decade at iHeartMedia. She's a trai…

Listen · 37:47
Building Better Comms, Content &Amp; Communities For Brands - Kyle Monson, Codeword &Raquo; Ay5Qcgc 1 Scaled
Building Better Comms, Content & Communities For Brands – Kyle Monson, Codeword

My guest this week is Kyle Monson, co-founder of Codeword, an agency that fuses journalism, PR, and advertising into a single field they call communication design. Over the past 12 years he's grown th…

My guest this week i…

My guest this week is Kyle Monson, co-founder of Codeword, an agency that fuses journalism, PR, and advertising into a single field they call communication design. Over the past 12 years he's grown the agency from three people to more than a hundred people working together to shape the future of technology marketing. Kyle has worked in the tech industry for nearly 20 years. First as a journalist, then as a marker for global tech brands and a wide range of startups. 

Listen · 35:22
What Is Emotional Segmentation &Amp; What It Means For Marketers - Billee Howard, Ceo/Co-Founder Of Brandthro &Raquo; Ay5Qcgc 1 Scaled
What Is Emotional Segmentation & What It Means For Marketers – Billee Howard, CEO/Co-Founder of Brandthro

My guest this week is Billee Howard. She's the co founder and CEO of Brandthro, the only AI research company that scores customer emotion via human input to create the first ever emotional segmentatio…

My guest this week i…

My guest this week is Billee Howard. She's the co founder and CEO of Brandthro, the only AI research company that scores customer emotion via human input to create the first ever emotional segmentation datasets.

Listen · 35:19
Right On Par With Geoff Cottrill, Chief Brand Officer, Topgolf &Raquo; Ay5Qcgc 1 Scaled
Right On Par With Geoff Cottrill, Chief Brand Officer, Topgolf

My guest this week, Geoff Cottrill has been everywhere, from Converse to Starbucks, to Procter and Gamble, to Coca Cola, to his current role as Chief Brand Officer at Topgolf.

My guest this week, …

My guest this week, Geoff Cottrill has been everywhere, from Converse to Starbucks, to Procter and Gamble, to Coca Cola, to his current role as Chief Brand Officer at Topgolf.

Listen · 39:43
What Cmos Need To Know About Agencies &Amp; More - Nic Chidiac &Raquo; Ay5Qcgc 1 Scaled
What CMOs Need To Know About Agencies & More – Nic Chidiac

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider rang…

My guest this week i…

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the CMO means.

Listen · 33:46
Marketing Lessons From A Challenger Brand Cmo, Paul Suchman &Raquo; Ay5Qcgc 1 Scaled
Marketing Lessons From a Challenger Brand CMO, Paul Suchman

My guest this week is Paul Suchman, CMO of Audacy, a leading multi platform audio content and entertainment company. We talk about what it's like being a challenger brand to enter a market, how to kee…

My guest this week i…

My guest this week is Paul Suchman, CMO of Audacy, a leading multi platform audio content and entertainment company. We talk about what it's like being a challenger brand to enter a market, how to keep that mindset as market leader and what the future of audio looks like (with AI).

Listen · 34:45
A Slam Dunk! My 1:1 With Dustin Godsey, Cmo, Milwaukee Bucks &Raquo; Ay5Qcgc 1 Scaled
A Slam Dunk! My 1:1 With Dustin Godsey, CMO, Milwaukee Bucks

My guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin …

My guest this week i…

My guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin being the first marketing hire for the Bucks, but I was specifically interested in how a CMO of a sports team market a team when they're not doing so well in the standings?

Listen · 35:07
Marketing Master Class, My Priceless Conversation With Raja Rajamannar (Mastercard Cmo) &Raquo; Ay5Qcgc 1 Scaled
Marketing Master Class, my priceless conversation with Raja Rajamannar (Mastercard CMO)

My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transfor…

My guest this week i…

My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design.

Listen · 37:13
All You Need Is Love, My 1:1 With Alan Bethke, Svp, Marketing, Subaru Of America &Raquo; Ay5Qcgc 1 Scaled
All You Need Is Love, My 1:1 With Alan Bethke, SVP, Marketing, Subaru of America

My guest this week is Alan Bethke. For over 20 years, Alan has served in various roles for Subaru of America, including his current role as SVP of marketing, where he's responsible for all marketing b…

My guest this week i…

My guest this week is Alan Bethke. For over 20 years, Alan has served in various roles for Subaru of America, including his current role as SVP of marketing, where he's responsible for all marketing brands, strategy, media, planning, creative customer experience, corporate comms, and on and on and on.

Listen · 32:37
Talking Taylor Swift, The Super Bowl &Amp; More! My 1:1 With Marissa Solis, Vp Of Marketing, Nfl &Raquo; Ay5Qcgc 1 Scaled
Talking Taylor Swift, the Super Bowl & More! My 1:1 with Marissa Solis, VP of Marketing, NFL

My guest this week is Marissa Solis. Marissa is Senior Vice President, Global Brand and Consumer Marketing for the NFL, where she leads all global brand and consumer marketing initiatives for the leag…

My guest this week i…

My guest this week is Marissa Solis. Marissa is Senior Vice President, Global Brand and Consumer Marketing for the NFL, where she leads all global brand and consumer marketing initiatives for the league, including all national advertising, both traditional and digital, in stadium marketing and new fan development.

Listen · 36:29
The Bigger Story Behind 3Rd Party Cookie Deprecation &Amp; What It Means For Marketers &Raquo; Ay5Qcgc 1 Scaled
The bigger story behind 3rd party cookie deprecation & what it means for marketers

 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inven…

 My guest this week…

 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Inuvo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonym…

Listen · 39:43
A Prescription For Marketing Success: My 1:1 With Dr. Marcus Collins &Raquo; Ay5Qcgc 1 Scaled
A Prescription For Marketing Success: My 1:1 With Dr. Marcus Collins

My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of M…

My guest this week i…

My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.

Listen · 39:06
How The Role Of Data Has Changed As Part Of An Overall Marketing Strategy, My 1:1 With Aubriana Lopez &Raquo; Ay5Qcgc 1 Scaled
How the Role of Data Has Changed as Part of an Overall Marketing Strategy, My 1:1 with Aubriana Lopez

My guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise …

My guest this week i…

My guest this week is Aubriana Lopez, Head of Data Strategy, Global Product Marketing for Samsung Ads. Aubriana is an experienced multi discipline marketer who's had the ability to grow her expertise throughout the ever evolving nature of the media business, with a focus on audience development, cross functional measurement, and in depth reporting and insights.

Listen · 35:44
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