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Heike Yates Host Pursue Your Spark Podcast

Heike Yates, a Midlife Mindset and Fitness Coach is a powerhouse in fitness, nutrition, and mindset with over 35 years of expertise. She breaks down the complexities of midlife wellness into simple, actionable steps to start taking action today.

But don’t mistake her for someone helping you get by in midlife—Heike’s all about helping you thrive. She’s transforming not just bodies but lives with her unique approach to getting active, eating right, and boosting energy. When she’s not Coaching or behind the mic, catch her outdoors, pushing her limits as a triathlete or embarking on a new adventure.

Recent Content

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263. You Know It Doesn'T Work: Why Women Keep Repeating The Same Habits In Midlife &Raquo; Pursue Your Spark Coverheike Yates
263. You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife

Have you ever caught yourself going back to the same habit, routine, or plan even though you already know it doesn't work? If so, you're not alone. In Episode 263, You Know It Doesn't Work: Why Women …

Have you ever caught…

Have you ever caught yourself going back to the same habit, routine, or plan even though you already know it doesn't work? If so, you're not alone. In Episode 263, You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife, I explore one of the most frustrating patterns I see in women today: knowing what isn't working yet continuing to return to it. In this episode, I take a closer look at why so many women feeling stuck find themselves caught in a cycle of starting over. I discuss how old fitness routines, nutrition plans, and wellness habits can become familiar comfort zo…

Listen · 20:38
262. Doing All The Right Things… And Still Feeling On Edge | Dr. Nicole Cain &Raquo; Pursue Your Spark Coverheike Yates
262. Doing All the Right Things… and Still Feeling On Edge | Dr. Nicole Cain

You're eating well and exercising, trying to stay positive, and holding everything together. Yet somehow, you still feel anxious, overstimulated, exhausted, or emotionally on edge. If that sounds fam…

You're eating well a…

You're eating well and exercising, trying to stay positive, and holding everything together. Yet somehow, you still feel anxious, overstimulated, exhausted, or emotionally on edge. If that sounds familiar, this episode is for you. In Episode 262. Doing All the Right Things… and Still Feeling On Edge, I sit down with Dr. Nicole Cain to talk about why Anxiety often changes during midlife and why it's rarely "just Stress." Together, we explore the deeper connection between hormones, gut Health, nervous system regulation, emotional patterns, chronic overwhelm, and the body's stress responses.…

Listen · 41:35
261. Stop Starting Over: Why You Keep Resetting (And Still Feel Stuck) &Raquo; Pursue Your Spark Coverheike Yates
261. Stop Starting Over: Why You Keep Resetting (and Still Feel Stuck)

Do you keep telling yourself, "I'll start Monday again," only to end up frustrated, overwhelmed, and stuck in the same place a few weeks later? In this episode of the Pursue Your Spark Podcast, 261. …

Do you keep telling …

Do you keep telling yourself, "I'll start Monday again," only to end up frustrated, overwhelmed, and stuck in the same place a few weeks later? In this episode of the Pursue Your Spark Podcast, 261. Stop Starting Over: Why You Keep Resetting (and Still Feel Stuck), I'm unpacking one of the biggest hidden reasons women in midlife struggle with consistency, healthy habits, midlife wellness, and motivation — and it's probably not what you think. Because here's the truth: you may not actually have a discipline problem. You may have a resetting problem. So many women in midlife keep waiting f…

Listen · 18:25
260. How Good Girl Rules Keep Women Stuck In Midlife / Sue Willoughby &Raquo; Pursue Your Spark Coverheike Yates
260. How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby

You've gotten really good at being the one who adjusts—and in midlife, you start to feel the cost of it. In Episode 260, How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby, I sit down…

You've gotten really…

You've gotten really good at being the one who adjusts—and in midlife, you start to feel the cost of it. In Episode 260, How Good Girl Rules Keep Women Stuck in Midlife / Sue Willoughby, I sit down with Sue to explore how good girl rules in midlife quietly shape how women think, act, and show up—often through patterns such as being agreeable, accommodating, and always putting others first. These patterns can work for a long time. Until they don't. Moreover, we unpack why midlife is the exact moment these rules begin to break down. What once felt natural can start to feel heavy, misaligne…

Listen · 41:49
259. Why Your Routines Stop Working In Midlife (It'S Not Discipline) &Raquo; Pursue Your Spark Coverheike Yates
259. Why Your Routines Stop Working in Midlife (It's Not Discipline)

Why does it feel like no matter how many times I reset my routine… nothing sticks anymore? In this episode, "Why Your Routines Stop Working in Midlife (It's Not Discipline)", I dive into a pattern …

Why does it feel lik…

Why does it feel like no matter how many times I reset my routine… nothing sticks anymore? In this episode, "Why Your Routines Stop Working in Midlife (It's Not Discipline)", I dive into a pattern I see again and again—and one I know personally: the reorganization loop. I keep trying to fix things by organizing better. Moreover, I adjust my schedule, rebuild my routines, and create new plans. And for a moment, it feels productive. In addition, it gives me a sense of control. However, that feeling doesn't last—and the routines still don't stick. Here's what I've realized: it's not disc…

Listen · 25:31
258. How To Get Organized Without Feeling Behind / Tracy Hoth &Raquo; Pursue Your Spark Coverheike Yates
258. How to Get Organized Without Feeling Behind / Tracy Hoth

How to get organized often feels impossible when you're already mentally and emotionally overloaded. For many midlife women, organizing isn't just about clutter — it's about exhaustion, pressure, an…

How to get organized…

How to get organized often feels impossible when you're already mentally and emotionally overloaded. For many midlife women, organizing isn't just about clutter — it's about exhaustion, pressure, and the quiet belief that they're somehow "behind." That belief alone can keep you stuck far longer than the stuff itself. In Episode 258 of Pursue Your Spark, How to Get Organized Without Feeling Behind, I sit down with professional organizer and coach Tracy Hoth to shift the entire conversation around organization. Instead of chasing perfection, Tracy offers a realistic, relieving definition of o…

Listen · 29:38
257. Building Consistency In Midlife: Why Speaking Up Still Leaves You Feeling Small &Raquo; Pursue Your Spark Coverheike Yates
257. Building Consistency in Midlife: Why Speaking Up Still Leaves You Feeling Small

Have you ever said exactly what needed to be said—calmly, clearly, respectfully—and still walked away feeling smaller afterward? Not because the conversation went badly. But because something insi…

Have you ever said e…

Have you ever said exactly what needed to be said—calmly, clearly, respectfully—and still walked away feeling smaller afterward? Not because the conversation went badly. But because something inside you felt unsettled… like you handled it well, yet it still didn't feel right. In Episode 257, Building Consistency in Midlife: Why Speaking Up Still Leaves You Feeling Small, we're looking at a pattern many women experience but rarely talk about. We speak up, we stay composed, we say the words that need to be said—and somehow we still shrink a little on the inside. Midlife is often the se…

Listen · 23:23
256. Are You Quiet-Quitting Your Relationship? / Colette Fehr &Raquo; Pursue Your Spark Coverheike Yates
256. Are you quiet-quitting your relationship? / Colette Fehr

You're not unhappy, but something feels off. You avoid bringing things up. You tell yourself it's not worth the tension. You slowly become the easier one in the relationship. Over time, staying quiet …

You're not unhappy, …

You're not unhappy, but something feels off. You avoid bringing things up. You tell yourself it's not worth the tension. You slowly become the easier one in the relationship. Over time, staying quiet starts to feel normal—even though it's costing you connection, energy, and a sense of being truly seen. In Episode 256 of Pursue Your Spark, Are You Quiet-Quitting Your Relationship?, I talk with therapist and author Colette Fehr about why so many midlife women stop speaking up in their closest Relationships and don't realize it's happening. We explore how emotional suppression becomes automati…

Listen · 33:59
255. Playing Small In Midlife: The Hidden Cost Of Saying &Quot;It'S Fine&Quot; &Raquo; Pursue Your Spark Coverheike Yates
255. Playing Small in Midlife: The Hidden Cost of Saying "It's Fine"

If you keep telling yourself "it's fine," this episode may change the way you see your entire midlife. In Episode 255 – Playing Small in Midlife: The Hidden Cost of Saying "It's Fine," I explore the…

If you keep telling …

If you keep telling yourself "it's fine," this episode may change the way you see your entire midlife. In Episode 255 – Playing Small in Midlife: The Hidden Cost of Saying "It's Fine," I explore the subtle pattern that keeps so many women holding themselves back in midlife — not loudly, not dramatically, but quietly and consistently. Playing small in midlife rarely feels like fear. Instead, it feels responsible. It feels efficient. It feels like keeping things moving. You adjust your opinion. You absorb one more task. You smooth over tension. No one tells you to step aside. You do it your…

Listen · 14:54
255. Playing Small In Midlife: The Hidden Cost Of Saying &Quot;It'S Fine&Quot; &Raquo; Pursue Your Spark Coverheike Yates
255. Playing Small in Midlife: The Hidden Cost of Saying "It's Fine"

If you keep telling yourself "it's fine," this episode may change the way you see your entire midlife. In Episode 255 – Playing Small in Midlife: The Hidden Cost of Saying "It's Fine," I explore the…

If you keep telling …

If you keep telling yourself "it's fine," this episode may change the way you see your entire midlife. In Episode 255 – Playing Small in Midlife: The Hidden Cost of Saying "It's Fine," I explore the subtle pattern that keeps so many women holding themselves back in midlife — not loudly, not dramatically, but quietly and consistently. Playing small in midlife rarely feels like fear. Instead, it feels responsible. It feels efficient. It feels like keeping things moving. You adjust your opinion. You absorb one more task. You smooth over tension. No one tells you to step aside. You do it your…

Listen · 14:54
254. When Wanting More In Midlife Starts To Feel Wrong / Ande Lyons &Raquo; Pursue Your Spark Coverheike Yates
254. When Wanting More In Midlife Starts to Feel Wrong / Ande Lyons

The most dangerous lie women believe in midlife is that their best years are behind them. It shows up quietly. It sounds reasonable. It tells us to slow down, step back, and stop wanting more. In Epis…

The most dangerous l…

The most dangerous lie women believe in midlife is that their best years are behind them. It shows up quietly. It sounds reasonable. It tells us to slow down, step back, and stop wanting more. In Episode 254, When Wanting More In Midlife Starts to Feel Wrong, I sit down with pro-Aging advocate Ande Lyons to challenge that lie and reveal how easily women become caged by their age without even realizing it. We talk about how gendered ageism shapes confidence, ambition, and identity for women in midlife — and why wanting more in midlife can suddenly feel inappropriate, risky, or unrealistic, ev…

Listen · 37:49
253. Why Consistency Feels Harder In Midlife (And What Actually Helps) &Raquo; Pursue Your Spark Coverheike Yates
253. Why Consistency Feels Harder in Midlife (And What Actually Helps)

Midlife consistency can fall apart even when you know exactly what to do. You start again. You plan carefully. And somehow, staying consistent still feels harder than it used to—leaving you wonderin…

Midlife consistency …

Midlife consistency can fall apart even when you know exactly what to do. You start again. You plan carefully. And somehow, staying consistent still feels harder than it used to—leaving you wondering what's wrong with you. In Episode 253, Why Consistency Feels Harder in Midlife (And What Actually Helps), we break down why staying consistent in midlife isn't about losing discipline or motivation. It's about how your life, your energy, and your responsibilities have changed—and why the strategies that once worked no longer fit. In this episode, we unpack why midlife consistency feels so fr…

Listen · 24:45