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Maureen Ballatori Founder + CEO, Agency 29 - Host, Spilled Salt Podcast

I am the founder and CEO of Agency 29, an award-winning brand-building firm for food, beverage, and agriculture brands. My experience in brand strategy helps companies scale business Growth, define their unique marketing message, and attract their ideal audiences.

My rural roots are the root of my passion for agriculture marketing, food, and craft beverage. An active community member, I proudly hold multiple board seats for local and international organizations and I am a national speaker and workshop facilitator.

Recent Content

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Ss8 Ep 10: Francesca Galarus And How Mural City Cellars Built A Thriving Urban Winery By Prioritizing Community Over Convention &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 10: Francesca Galarus and How Mural City Cellars Built a Thriving Urban Winery by Prioritizing Community Over Convention

Mural City Cellars co-owner Francesca Galarus joins the Spilled Salt podcast to share how she built a thriving urban winery in Philadelphia by prioritizing community, inclusion, and bold business stra…

Mural City Cellars c…

Mural City Cellars co-owner Francesca Galarus joins the Spilled Salt podcast to share how she built a thriving urban winery in Philadelphia by prioritizing community, inclusion, and bold business strategy.

Listen · 53:05
Ss8 Ep 9: Launching A First-Of-Its-Kind Functional Dairy Product With Bec Pfeffer &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 9: Launching a First-of-Its-Kind Functional Dairy Product with Bec Pfeffer

Maola Local Dairies Senior Brand Manager Bec Pfeffer joins the Spilled Salt podcast to discuss the launch of Maola More, a lactose-free ultra-filtered milk with protein and prebiotic fiber, and what i…

Maola Local Dairies …

Maola Local Dairies Senior Brand Manager Bec Pfeffer joins the Spilled Salt podcast to discuss the launch of Maola More, a lactose-free ultra-filtered milk with protein and prebiotic fiber, and what it takes to bring a first-of-its-kind functional dairy product to market.

Listen · 43:35
Ss8 Ep 8: From Farm To Can: How Oakridge Dairy Is Reinventing Fresh Milk With Moozy &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 8: From Farm to Can: How Oakridge Dairy Is Reinventing Fresh Milk With Moozy

Seth Bahler of Oakridge Dairy joins host Maureen Ballatori on the Spilled Salt podcast to share how he turned a struggling 130-year-old Family dairy into a fresh milk Innovation brand.

Seth Bahler of Oakri…

Seth Bahler of Oakridge Dairy joins host Maureen Ballatori on the Spilled Salt podcast to share how he turned a struggling 130-year-old family dairy into a fresh milk innovation brand.

Listen · 51:58
Ss8 Ep 7: Andrew Jason On Ag Tech’s Reset: Funding Pressure And The Future Of Innovation &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 7: Andrew Jason on Ag Tech’s Reset: Funding Pressure and the Future of Innovation

Andrew Jason of Grand Farm joins this episode of Spilled Salt, exploring ag tech innovation, startup funding challenges, ecosystem building, and opportunities in global agtech partnerships.

Andrew Jason of Gran…

Andrew Jason of Grand Farm joins this episode of Spilled Salt, exploring ag tech innovation, startup funding challenges, ecosystem building, and opportunities in global agtech partnerships.

Listen · 48:41
Ss8 Ep 6: Inside Cpg Growth: Fred Hart On Packaging Design And Brand Strategy &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 6: Inside CPG Growth: Fred Hart on Packaging Design and Brand Strategy

In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innov…

In this episode of t…

In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innovation in the CPG industry.

Listen · 41:45
Ss8 Ep 5: Julie Camardo On Five Generations Of Culture, Margins, And Servant Leadership &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 5: Julie Camardo on Five Generations of Culture, Margins, and Servant Leadership

Julie Camardo, CEO of Zweigle's Inc., shares how she navigated succession, razor-thin meat industry margins, and company culture to lead a 140-year-old food brand into its next generation.

Julie Camardo, CEO o…

Julie Camardo, CEO of Zweigle's Inc., shares how she navigated succession, razor-thin meat industry margins, and company culture to lead a 140-year-old food brand into its next generation.

Listen · 49:32
Ss8 Ep 4: How Paul Mabry And Pour Now Are Closing The Gap Between Alcohol Beverage Marketing And Sales &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 4: How Paul Mabry and Pour Now are Closing the Gap Between Alcohol Beverage Marketing and Sales

In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.

In this episode, Pau…

In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.

Listen · 50:57
Ss8 Ep 3: Limited Releases And Cult Brand Loyalty: Steve Turner’s Playbook For Food Brand Growth &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 3: Limited Releases and Cult Brand Loyalty: Steve Turner’s Playbook for Food Brand Growth

In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and…

In this episode of t…

In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and grow.

Listen · 46:53
Ss8 Ep 1: How Seen Nutrition Is Scaling A Real Food Calcium Brand With Evidence-Based Innovation In Women’s Health &Raquo; Spilled Salt Podcast Cover Evergreen
SS8 Ep 1: How Seen Nutrition is Scaling a Real Food Calcium Brand with Evidence-Based Innovation in Women’s Health

Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based in…

Season 8 of Spilled …

Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone Health and functional food market.   Learn more about Agency 29 at www.agency29.com. Learn more about Seen Nutrition at www.seennutrition.com.

Listen · 44:28
Ss7 Ep10: Finger Lakes Wine And Agritourism: Insights From The 2025 Community Development Society Conference &Raquo; Spilled Salt Podcast Cover Evergreen
SS7 Ep10: Finger Lakes Wine and Agritourism: Insights from the 2025 Community Development Society Conference

In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce…

In a special recordi…

In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.

Listen · 1:23:52
Ss7 Ep 9: Inside Agtech Alchemy: A New Way To Gather, Share, And Grow In Agricultural Innovation &Raquo; Spilled Salt Podcast Cover Evergreen
SS7 Ep 9: Inside AgTech Alchemy: A New Way to Gather, Share, and Grow in Agricultural Innovation

In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collabora…

In this episode of t…

In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.

Listen · 52:04