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May 13th, 2026

SS8 Ep 10: Francesca Galarus and How Mural City Cellars Built a Thriving Urban Winery by Prioritizing Community Over Convention

  1. SS8 Ep 10: Francesca Galarus and How Mural City Cellars Built a Thriving Urban Winery by Prioritizing Community Over Convention Agency 29 53:05

Mural City Cellars co-owner Francesca Galarus joins the Spilled Salt podcast to share how she built a thriving urban winery in Philadelphia by prioritizing community, inclusion, and bold business strategy.

Maureen Ballatori Founder + CEO, Agency 29 - Host, Spilled Salt Podcast

I am the founder and CEO of Agency 29, an award-winning brand-building firm for food, beverage, and agriculture brands. My experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences.

My rural roots are the root of my passion for agriculture marketing, food, and craft beverage. An active community member, I proudly hold multiple board seats for local and international organizations and I am a national speaker and workshop facilitator.