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December 5th, 2023 Mature Content

Bonus Episode – How Important is Storytelling?: Interview with Ryan Austin of Cognota

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  1. Bonus Episode - How Important is Storytelling?: Interview with Ryan Austin of Cognota Kirsten Rourke 21:41

In this week’s episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Ryan Austin of Cognota about storytelling, public speaking, and why learning & development needs to be part of design and operations from the beginning.

Our favorite moments:

  • (02:25) Anything you do involves telling stories as part of communication
  • (04:03) It’s ok not to be sharp around the edges
  • (05:50) Don’t practice a script, practice the key points you want to remember
  • (08:39) A partner operating model positions L&D as a partner with the business to effectively prioritize and collaborate
  • (12:32) Despite feeling nervous, take the initiative. The worst that can happen is a “no”
  • (13:27) Build a Learning Culture Committee or Advisory Board to position L&D as problem-solvers, not order-takers
  • (14:22) First define success, then work backwards to assess how to get there
  • (17:44) Community is at the core of Cognota, not an add-on    

If you enjoyed this conversation about the entrepreneurial journey, check out Season 2, Episode 21, my conversation with Kristin N. Spencer about why storytelling is so powerful. The link is in the show notes.

Rourke Training’s webpage: https://www.rourketraining.com/

Ongoing Mastery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/

RSS feed: https://feeds.captivate.fm/ongoing-mastery/

Read a transcript of this episode:  https://share.descript.com/view/FRUL62WGLOd

For the video version of this episode: https://youtu.be/AoRz_4I701E

LinkedIn: https://www.linkedin.com/in/kirstenrourke/

Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen

Kirsten Rourke CEO of Rourke Training

Kirsten Rourke is the mouth and mind of Rourke Training, LLC. She is on a mission to create engaging communication in online and in-person presentation and speaking spaces. Kirsten is the creator of the Prep, Practice, & Pivot method for elevating presenting and speaking skills. She works with leaders to transform online educational, sales, and corporate events to meet business and learning goals. She has spoken, coached, trained, and facilitated for thousands of companies internationally since 2000. She speaks on and provides expert coaching on Public Speaking, Running Virtual Events, Instructional Design, Storytelling, and Creating Online Engagement. In addition to being a Certified Technical Trainer and Certified Online Training Professional, she also has a Master’s of Education in Instructional Design. She also runs a podcast and community, Ongoing Mastery: Presenting and Speaking, to support development and improvement in creating successful, targeted results in pitches, sales presentations, training, and high-stake events.

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