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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.

Recent Content

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The Grandfluencer Effect: Unlocking Influencer Marketing'S Untapped Potential &Raquo; Twytj90Z635R8Golw33Nll61Byuh
The Grandfluencer Effect: Unlocking Influencer Marketing's Untapped Potential

Get Noticed! Send a text.Struggling to navigate the enigmatic world of influencer marketing? Unlock the secrets with Alessandro Bogliari, co-founder of the Influencer Marketing Factory. In this illumi…

Get Noticed! Send a …

Get Noticed! Send a text.Struggling to navigate the enigmatic world of influencer marketing? Unlock the secrets with Alessandro Bogliari, co-founder of the Influencer Marketing Factory. In this illuminating episode, Alessandro demystifies influencer collaborations, sharing invaluable insights into identifying genuine influencers amidst the noise. Discover how to leverage data-driven strategies to assess audience demographics, engagement authenticity, and brand alignment – ensuring your influencer campaigns resonate with the right audiences and deliver measurable ROI.Gain a fresh perspective …

Listen · 30:32
Cracking The Talent Code: The Entrepreneur'S Ai-Powered Hiring Hack &Raquo; W7Yk0Bidquhaqawc2Uqtr8J216Zn
Cracking the Talent Code: The Entrepreneur's AI-Powered Hiring Hack

Get Noticed! Send a text.Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils …

Get Noticed! Send a …

Get Noticed! Send a text.Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.…

Listen · 30:53
The Futuristic Cleaners: How Ar-Check Brings Cutting-Edge Tech To Low-Skill Work &Raquo;
The Futuristic Cleaners: How AR-check Brings Cutting-Edge Tech to Low-Skill Work

Get Noticed! Send a text.In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If y…

Get Noticed! Send a …

Get Noticed! Send a text.In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If you've ever struggled with ensuring high-quality cleaning services or faced challenges in managing low-skilled workers, this episode is for you.Martin shares his inspiring journey of recognising the potential of AR over a decade ago and securing worldwide patents for his innovative solution. He discusses how AR-check bridges the gap between unskilled cleaners and quality assurance, enabling re…

Listen · 26:23
The Entrepreneurial Author: Writing Books That Sell Your Services &Raquo;
The Entrepreneurial Author: Writing Books that Sell Your Services

Get Noticed! Send a text.Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine wi…

Get Noticed! Send a …

Get Noticed! Send a text.Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books…

Listen · 29:38
From Bookkeeping Basics To Investor-Ready: The Entrepreneur'S Financial Roadmap &Raquo;
From Bookkeeping Basics to Investor-Ready: The Entrepreneur's Financial Roadmap

Get Noticed! Send a text.In the realm of entrepreneurship, financial management often poses significant challenges. Enter Ben Risser, founder and CFO of Provident Financial Services, who brings clarit…

Get Noticed! Send a …

Get Noticed! Send a text.In the realm of entrepreneurship, financial management often poses significant challenges. Enter Ben Risser, founder and CFO of Provident Financial Services, who brings clarity to this complex landscape. Ben's expertise lies in cultivating financial situational awareness, crucial for understanding a business's past, present, and future trajectory. By addressing key questions and emphasising the importance of hiring a bookkeeper early on, Ben empowers entrepreneurs to make informed financial decisions from the outset.Beyond number-crunching, Ben champions the …

Listen · 26:52
The Secrets For Turning Website Visitors Into Qualified Leads &Raquo;
The Secrets for Turning Website Visitors into Qualified Leads

Get Noticed! Send a text.In an age where AI-generated content is overwhelming audiences, traditional static content is losing its appeal. Saksham Sharda, the CMO of Outgrow, reveals how interactive qu…

Get Noticed! Send a …

Get Noticed! Send a text.In an age where AI-generated content is overwhelming audiences, traditional static content is losing its appeal. Saksham Sharda, the CMO of Outgrow, reveals how interactive quizzes, calculators and assessments can help businesses captivate prospects and generate valuable leads.Saksham explains how Outgrow's intuitive platform enables companies across 21 different industries to create customised, industry-specific interactive content. He shares insights on crafting successful quizzes, from concise questions to seamless CRM integrations that nurture leads.Discover h…

Listen · 29:16
Navigating The Wild Blue: How Drones Are Transforming Marine Conservation &Raquo; 5Bay3Rr67Dw94V4R7V42Hhf3V48P
Navigating the Wild Blue: How Drones are Transforming Marine Conservation

Get Noticed! Send a text.Ever wondered how drones are revolutionizing marine monitoring and environmental protection? Join Mathieu Johnsson, CEO of Marble, as he shares the riveting journey from aeros…

Get Noticed! Send a …

Get Noticed! Send a text.Ever wondered how drones are revolutionizing marine monitoring and environmental protection? Join Mathieu Johnsson, CEO of Marble, as he shares the riveting journey from aerospace engineering to pioneering aerial innovation in marine monitoring. Dive into the challenges of environmental protection and learn how Marble's drones are reshaping the landscape, empowering smaller governments and NGOs to safeguard maritime resources. Discover the fascinating backstory behind the name "Marble" and gain invaluable insights into overcoming regulatory hurdles and building a …

Listen · 27:07
Empowering Authors: Navigating Self-Publishing Pitfalls &Raquo;
Empowering Authors: Navigating Self-Publishing Pitfalls

Get Noticed! Send a text.Ever thought about writing a book? Discover the untold truths of self-publishing with Larissa Soehn of Next Page Publishing. Learn why many aspiring authors face misconception…

Get Noticed! Send a …

Get Noticed! Send a text.Ever thought about writing a book? Discover the untold truths of self-publishing with Larissa Soehn of Next Page Publishing. Learn why many aspiring authors face misconceptions about the journey, expecting smooth sailing after writing. Larissa exposes the reality of post-writing challenges, from marketing to building a supportive community.She highlights the importance of understanding your audience from the outset, offering actionable advice to tailor your book to resonate deeply. Larissa shares personal anecdotes, emphasising the power of vulnerability and authentici…

Listen · 29:28
Navigating Generational Success: Planning The Future Of Your Family Business &Raquo; 43Ufr6S100Bdg3Uzyw3I65Khqinh
Navigating Generational Success: Planning the Future of Your Family Business

Get Noticed! Send a text.Are you grappling with the daunting challenge of succession planning in your family business? You're not alone. Join host Jim James as he delves into the critical issues …

Get Noticed! Send a …

Get Noticed! Send a text.Are you grappling with the daunting challenge of succession planning in your family business? You're not alone. Join host Jim James as he delves into the critical issues surrounding succession with Dr. Patrick Woock, an expert who has dedicated eight years to this field. Discover why 90% of America's wealth is tied up in family businesses and how over 5 million such businesses face the dilemma of generational transition.In their conversation, Patrick shares insights from his personal journey, having taken over his first business at 25. He co-authored the book…

Listen · 28:26
Time To Go South! The Latin Secret To Finding Superstar Vas &Raquo;
Time to Go South! The Latin Secret to Finding Superstar VAs

Get Noticed! Send a text.Finding talented and affordable virtual assistants can be a headache, especially when working with overseas teams. Jaime Nacach provides a solution - he set up Virtual Latinos…

Get Noticed! Send a …

Get Noticed! Send a text.Finding talented and affordable virtual assistants can be a headache, especially when working with overseas teams. Jaime Nacach provides a solution - he set up Virtual Latinos to connect North American businesses with a Spanish-speaking workforce right in their time zone.Listen as Jaime explains the key benefits of Latin talent over Asian counterparts - better cultural alignment, more native-sounding English, and more affordable rates starting at just $8 an hour. You’ll hear how he overcame the classic marketplace chicken and egg problem to build a pool of pre-vetted…

Listen · 30:44
How To Steal The Stage With Magnetic Storytelling &Raquo;
How to Steal the Stage with Magnetic Storytelling

Get Noticed! Send a text.Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bra…

Get Noticed! Send a …

Get Noticed! Send a text.Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bray. Discover the universal elements that make classics endure across centuries and how to wrap your message in emotion.Get tips on opening strong with time, place, and tension frameworks. Hear common storytelling mistakes that turn audiences off and simple fixes using reviews and customer interviews. Discover how to deconstruct viral content to borrow winning formulas. The golden takeaway? Start pu…

Listen · 29:49
An Nba Pro'S Playbook For Entrepreneurial Success &Raquo; 6Kydfejzfpm6Byiidw7Dv4F89Ufa
An NBA Pro's Playbook for Entrepreneurial Success

Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, …

Learn the top strate…

Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, laser focus on results, and leverage platforms through content creation.Get the inside tips on overcoming mistakes and using advertising, collaboration, and unrelenting content publishing to stand out from the crowd. With over 35 books published and 100 million entrepreneurs reached, Dre shares his proven game plan for getting noticed, conditioning greatness, and playing to win as an ambitious ent…

Listen · 26:46
The Ai Secret To Podcast Growth Hacking &Raquo; Ko3Kyen9Iarlmq6Ypldd05K88Th4
The AI Secret to Podcast Growth Hacking

Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traf…

Struggling to conver…

Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traffic and sales. Learn why podcast guesting builds authority and generates more leads than you think.Discover how to attribute podcast appearances to revenue, create compelling pitches, and leverage communities to get noticed. Stewart also shares common marketing mistakes like stopping promotion too early and over-optimising content. Key takeaways include always having a trackable CTA and joining pa…

Listen · 27:47
Finally! An Accountant Explaining What The Numbers Really Mean &Raquo; 4Idygde0A0T28Wet22Fovjcymwmm
Finally! An Accountant Explaining What the Numbers Really Mean

Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what…

Feel lost interpreti…

Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book "In …

Listen · 27:12
How To Attribute Leads When Cookies Crumble &Raquo; F89Dv1Pif982Dg1Ep7Wy2Yvua8Jv
How to Attribute Leads When Cookies Crumble

Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party co…

Struggling to attrib…

Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.One key takeaway: "Recognise that if wha…

Listen · 29:19
Tired Of Pretty Ads That Don’t Sell? This “Ugly” Approach Works &Raquo; 2Wb1Z2Iyoljy553Kaw3Erp0Dwcr8
Tired of Pretty Ads That Don’t Sell? This “Ugly” Approach Works

Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of  Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.The “ugly…

Frustrated your fabu…

Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of  Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. …

Listen · 28:53
Introverted Tech Expert Goes Extra Mile To Find His Podcasting Voice &Raquo; 60T72Wun6Isbw93Vf08Qkk3F02Qo
Introverted Tech Expert Goes Extra Mile to Find His Podcasting Voice

Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.Lea…

Struggling to promot…

Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships.Understand why a personalised approach and exceeding cu…

Listen · 22:07
Speak To Be Understood: Ways To Communicate So Audiences Actually Listen &Raquo; 2Aifwzsmmiru8Iifat0B4Mhyt4T6
Speak to Be Understood: Ways to Communicate So Audiences Actually Listen

Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind c…

Struggling to commun…

Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.Discover the common mistakes businesses make by focusing on product features rath…

Listen · 28:12
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