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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.

Recent Content

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Your Website Can'T Compete With This New Rule &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Your Website Can't Compete With This New Rule

Get Noticed! Send a text.92% of businesses are failing at AI search visibility — and your own website can't fix it.Why do so many brands have become invisible to ChatGPT, Claude, and Google AI …

Get Noticed! Send a …

Get Noticed! Send a text.92% of businesses are failing at AI search visibility — and your own website can't fix it.Why do so many brands have become invisible to ChatGPT, Claude, and Google AI Overviews — and what founders can do about it right now.Farzad Rashidi, CEO of Respona, reveals how LLMs actually decide which brands to recommend, why topical authority on other people's websites matters more than your own, and how Small Businesses can compete with a fraction of the budget by targeting the right prompts.Jim even gets his own AI visibility score revealed live — and it&apo…

Listen · 38:47
Sustainable Success Looks Nothing Like You Think. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Sustainable Success Looks Nothing Like You Think.

Get Noticed! Send a text.Chris Ducker — serial entrepreneur, founder of Youpreneur, and author of The Long Haul Leader — joins Jim to talk about what happens when a business built on genuine passi…

Get Noticed! Send a …

Get Noticed! Send a text.Chris Ducker — serial entrepreneur, founder of Youpreneur, and author of The Long Haul Leader — joins Jim to talk about what happens when a business built on genuine passion still burns you out. Chris scaled to almost 500 employees, grew 5x in the first year of the pandemic, then hit a wall so hard he couldn't turn on his computer. The diagnosis: acute Anxiety, Depression, and phase three adrenal failure.He shares why AI has a place in his business (ideation, team productivity) but never in the content that carries his personal brand, why "different beats bett…

Listen · 37:03
The Ai Voice Problem Nobody'S Talking About In Podcasting. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
The AI Voice Problem Nobody's Talking About in Podcasting.

Get Noticed! Send a text."Listeners feel deceived when audio is synthetic."Join Jim James as he interviews Pierson Marks, co-founder of JellyPod, who shares insights on the challenges and opportunitie…

Get Noticed! Send a …

Get Noticed! Send a text."Listeners feel deceived when audio is synthetic."Join Jim James as he interviews Pierson Marks, co-founder of JellyPod, who shares insights on the challenges and opportunities in the AI podcasting space. Jim asks Pierson if he's just helping people to make AI slop...or it is synthetic voice coming of age?You may be surprised by the answers.Discover how AI voice can empower those who may not feel comfortable recording their own voices, and learn about real-world use cases, including how educators and small business owners are leveraging this Technology.Chapters00…

Listen · 45:25
How To Survive The Big Ai Reset Happening Now, With Brad Sugars. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
How to Survive The Big AI Reset Happening Now, with Brad Sugars.

Get Noticed! Send a text.Brad Sugars on AI for Entrepreneurs: Where to Start, What’s Next & How to Build a Business with $500 | Jim JamesJim James interviews Brad Sugars, founder of ActionCOACH,…

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Get Noticed! Send a text.Brad Sugars on AI for Entrepreneurs: Where to Start, What’s Next & How to Build a Business with $500 | Jim JamesJim James interviews Brad Sugars, founder of ActionCOACH, about how entrepreneurs can respond to AI without panic and where to start. Sugars argues adoption is slower than people think and says businesses should first “play” with tools like ChatGPT, Copilot and Perplexity, then upgrade to AI-enabled software, ensure agencies are using AI efficiently, and get teams using AI in meetings. Brad explains the shift from the information age to the intelli…

Listen · 27:55
Vibe Coding...the Risks To Your Business And How To Avoid Them. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Vibe coding…the risks to your business and how to avoid them.

Get Noticed! Send a text.If you’re excited about building with AI—shipping apps, spinning up agents, or using “vibe coding” tools like Replit, Lovable, or n8n—this episode will change how yo…

Get Noticed! Send a …

Get Noticed! Send a text.If you’re excited about building with AI—shipping apps, spinning up agents, or using “vibe coding” tools like Replit, Lovable, or n8n—this episode will change how you think about risk, Security, and long‑term value.In this conversation, Jim James sits down with Dave Horton, VP of Solutions at Airia (AIRIA), to unpack the hidden risks behind today’s AI gold rush—and how to keep innovating without accidentally putting your customers, your IP, or your investors at risk.Why you should listen1. The “Oh no…” real‑world AI failure storyDave shares a tr…

Listen · 44:40
Don'T Pay Dumb Tax — Learn These Rules Now Before It'S Too Late! &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Don't pay Dumb tax — Learn These Rules Now Before It's Too Late!

Get Noticed! Send a text.Every founder pays a coach. Some just don’t call it that. They call it Burnout. Bad hires. Marketing flops. Empty bank accounts and broken holidays.Bruce Campbell has a nam…

Get Noticed! Send a …

Get Noticed! Send a text.Every founder pays a coach. Some just don’t call it that. They call it burnout. Bad hires. Marketing flops. Empty bank accounts and broken holidays.Bruce Campbell has a name for it: the Dumb Tax. And he’s on a mission to help you stop paying it.In this episode, Bruce Campbell, co-founder and CEO of the Entrepreneurial Business School shares what 21 years of business Coaching has taught him about why smart entrepreneurs get stuck, stay stuck — and keep bleeding Money while trying to figure it out alone.You’ll hear:Why “I’ll figure it out myself” is the mo…

Listen · 27:59
Tackling The Housing Crisis By Changing The Way Homes Are Built. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Tackling the housing crisis by changing the way homes are built.

Get Noticed! Send a text."We're not going to regret what we did. We're going to regret what we didn't do." That's Damion Lupo's life philosophy.What if the solution to America…

Get Noticed! Send a …

Get Noticed! Send a text."We're not going to regret what we did. We're going to regret what we didn't do." That's Damion Lupo's life philosophy.What if the solution to America's critical housing shortage wasn't just building more homes, but completely reinventing how we build them? Damion Lupo and his team at FrameTec have raised over $100 million to commercialize the first major Innovation in house framing since the nail gun was invented in 1952.At the heart of FrameTec's revolutionary approach is a patented "infinite board" system that transforms lumbe…

Listen · 34:52
How To Work Anywhere Without Renting An Office! &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
How To Work Anywhere Without Renting An Office!

Get Noticed! Send a text.The traditional office lease is quietly strangling business Growth. Frank Cottle realized this four decades ago when he pioneered the flexible workspace concept that has now e…

Get Noticed! Send a …

Get Noticed! Send a text.The traditional office lease is quietly strangling business growth. Frank Cottle realized this four decades ago when he pioneered the flexible workspace concept that has now evolved into Alliance Virtual Offices—a global network of 1,500+ premium locations serving over 200,000 corporate clients.Frank's journey began with a simple observation: the rigid structures of commercial Real Estate were fundamentally misaligned with the dynamic nature of modern business. "A company without flexibility today is not going to last very long," he explains, highlighting how tr…

Listen · 30:16
How &Quot;Grace And Grit&Quot; Built Florida Fashionista Empire. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
How "Grace and Grit" built Florida Fashionista empire.

Get Noticed! Send a text.Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market mer…

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Get Noticed! Send a text.Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach.• Started with empty 1,800 square foot store that filled within two weeks• Business partner left after two months, opening competing store and poaching staff• Expan…

Listen · 29:14
Ready, Squat, Go: How Two Students Changed Womens Toilets For Good. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
Ready, Squat, Go: How Two Students Changed Womens Toilets For Good.

Get Noticed! Send a text.It all started with a wait in line for a pee.That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events."�…

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Get Noticed! Send a text.It all started with a wait in line for a pee.That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events."  The first urinals were introduced for men in 1866! Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population.Hear their story including:Raising £250K during COVID despite being an event-based businessWhat th…

Listen · 39:38
How An Alcohol Allergy Uncorked Expats Entrepreneurial Spirit. &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
How an alcohol allergy uncorked expats entrepreneurial spirit.

Get Noticed! Send a text.Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products…

Get Noticed! Send a …

Get Noticed! Send a text.Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins.• Walking away from a corporate career in Dubai to pursue entrepreneurial dreams• The shock of learning that commercial wines can contain 60-70 different toxins• Pivoting during COVID lockdown by delivering wine samples and hosting virtual tastings• Creating a pub-like atmosphere where wine happens to be the main product• Navigating the Mental Health challenge…

Listen · 49:01
From Underappreciated Journalist To Multi-Million Pound Agency Founder &Raquo; Oeixdvboo090Hrq3Hd4Xmfwgu9Dr 1
From Underappreciated Journalist to Multi-Million Pound Agency Founder

Get Noticed! Send a text.How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency  serving major shopping centres a…

Get Noticed! Send a …

Get Noticed! Send a text.How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency  serving major shopping centres across the UK?In this episode:How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.The importance of storytelling in marketing and how to create engaging content that resonates with audiences.Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.Insights on navigating the competit…

Listen · 53:30