Contributors
I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.
Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.
Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.
In 2022 I sold my PR Agency in Singapore.
Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.
Recent Content

Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains…
Feeling overwhelmed …
Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes and how planning follow-up in advance helps recoup costs. Get Seb’s top tips on social media content to build your brand. Key…


How to build the Spotify of the art world.Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersi…
How to build the Spo…
How to build the Spotify of the art world.Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. Key insights include building community, leveraging the product for marketing, and constantly engaging users. With over 20 years' experience launching companies, Hussein stresses the importance of involving the team and maintaining open c…


Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency,…
Wondering how PR can…
Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides "air cover" for sales,…


Karl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling.On this episode he explains how to take back control …
Karl Becker explains…
Karl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling.On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim JamesKarl Becker , Founder and CEO at Improving Sales Performance.Digital Trailblazer PodcastLearn how to build a legitimate, profitable online business from the ground up...Listen on: Apple Podcasts SpotifyThe UnNoticed Entrepreneur podcast - Real world marketin…


Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% o…
Struggling to find t…
Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating for 5+ years, mapping customer journeys, and joining exclusive communities. With insights on standing out…
