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It all started with a wait in line for a pee.

That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; “There has be equality for women at events.”  The first urinals were introduced for men in 1866! 

Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population.

Hear their story including:

• Raising £250K during COVID despite being an event-based business
• What they did when the suppliers let them down on the eve of the big launch at Glastonbury 2022
• How they manage as a team, and supplied toilets to the London Marathon 2025.

It's an amazing story told by an inspirational entrepreneur; one of many great stories coming out of the NatWest Accelerator in this mini series.

NatWest Accelerators Grow Your Business
NatWest Accelerators: Connections, locations, and guidance to inspire you to grow your business.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.