This is episode 739.

Read the complete transcription on the Sales Game Changers Podcast website here.

Read more about the Institute for Excellence in Sales (IES) Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show is a Women in Sales episode. The interview was conducted by Center for Elevating Women in Sales Leadership director Gina Stracuzzi. 

The guest, Randi Deckard is the Senior Vice President, Growth at BESLER.

RANDI’S TIP: “Sales is a conversation. The key is to simplify the complicated, stay curious, and iterate. Success comes from constantly refining, learning, and being 1% better every day.”

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Fred Diamond Sales Thought Leader

Fred Diamond is the host and producer of the award-winning Sales Game Changers Podcast and is the cofounder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His "Love, Hope, Lyme" podcast launched in May 2023. His books, “Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know” and “Insights for Sales Game Changers: Lessons from the Most Important Sales Leaders on the Planet” are now available on Amazon.