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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.

Recent Content

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B2B Brand Marketing And Culture: The Higher Up You Go, Your Priority Becomes The People (Episode #88) &Raquo; 5Cfec01B44F3E29Fae1Fb88Ade93Fc4Aecd05B192Fbfbc2C2F1Daa412B7C1921 Scaled
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)

If a podcast plays in a forest and no one is around to hear it, does it make a sound?Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t al…

If a podcast plays i…

If a podcast plays in a forest and no one is around to hear it, does it make a sound?Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought.We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.So I love this lesson from a podcast quest application – ‘there is no content without an audience.’To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Ashley Levesque, Vice Presiden…

Listen · 57:52
Journalistic Content Marketing: Storytelling Has Magic And Beauty (Podcast Episode #87) &Raquo; 5Cfec01B44F3E29Fae1Fb88Ade93Fc4Aecd05B192Fbfbc2C2F1Daa412B7C1921 Scaled
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content…

Think about the last…

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketing – the art of storytelling and the responsibility that comes with it.In my career, I've seen how powerful content can shape perceptions and influence decisions. It's not just about putting words on a page and filling your site with cont…

Listen · 1:09:04
Social Media Marketing Leadership: Value Productivity Over Perfection (Episode #86) &Raquo; 5Cfec01B44F3E29Fae1Fb88Ade93Fc4Aecd05B192Fbfbc2C2F1Daa412B7C1921 Scaled
Social Media Marketing Leadership: Value productivity over perfection (episode #86)

“We can say that. Sure we can say that.”Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say.I’ve heard so many times ‘we …

“We can say that. …

“We can say that. Sure we can say that.”Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say.I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement.Because we get lulled into false confidence in the four walls of our offices, when we think we can make a payment, and put whatever we want into ads or press releases or on websites.Sure, I guess technically you can. You can write those words down. It’s not illegal. No one will stop you. …

Listen · 1:03:24
Customer-First Marketing: Every Click Is A Wish (Podcast Episode #85) &Raquo; 5Cfec01B44F3E29Fae1Fb88Ade93Fc4Aecd05B192Fbfbc2C2F1Daa412B7C1921 Scaled
Customer-First Marketing: Every click is a wish (podcast episode #85)

I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition.And I said, ‘wow, what a dream position to be in.’ I was used …

I remember sitting n…

I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition.And I said, ‘wow, what a dream position to be in.’ I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them.He said, ‘No, no, no. It’s not a dream position, it’s horrible. When you have competition, you know you’re going to get into a set amount of RFPs or bakeoffs, and win a certain percentage of them. When you have competition there is a line item in the budget to choose some ve…

Listen · 1:03:44
Creative Marketing And Advertising Campaigns: Hold The Line &Amp; Get A Door Kicker (Podcast Episode #84) &Raquo; 5Cfec01B44F3E29Fae1Fb88Ade93Fc4Aecd05B192Fbfbc2C2F1Daa412B7C1921 Scaled
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)

When I was president of my homeowner’s association, it changed my walk through the neighborhood.Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever.  …

When I was president…

When I was president of my homeowner’s association, it changed my walk through the neighborhood.Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever.  But once I was on the board it became – I have an idea, we should have this, this should change, etc.And I’d always say – ‘Great, make it happen. We’re an all-volunteer organization, if you want it to happen, make it happen.’ The conversion rate on that was maybe 2%.Marketing organizations and businesses are really no different. Everyone has ideas. Yet precious few have the tenacity an…

Listen · 58:06