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Marketing Operations: Balance ambition with well-being (podcast episode #100)

  1. Marketing Operations: Balance ambition with well-being (podcast episode #100) Jordan Welby 43:05

How I Made It In Marketing is not about marketing.

Not really.

It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans.

Which is why I always love a lesson like – ‘Balance ambition with well-being.’

To hear the story behind that lesson, along with many more lessons and stories from throughout her career, I talked to Jordan Welby, Director of Marketing Ops at Cella by Randstad Digital (https://www.cellainc.com/).

Cella is owned by Randstad. Randstad is a publicly traded company that generated 25.4 billion euros in revenue in 2023.

Welby oversees operations for a marketing team of 11, including two direct reports.

Stories (with lessons) about what she made in marketing

Here are some lessons from Welby that emerged in our discussion.

  • Inconsistent branding dilutes the message
  • Successful mergers require integration and alignment around strategy, goals, and team structure
  • Launch campaigns based on data, not personal preference and assumptions
  • Balance ambition with well-being
  • Take someone under your wing
  • The true essence of being a marketer is the ability to inspire, empathize and ignite a spark

Discussed in this episode

Get a free 3-month full scholarship (https://join.meclabsai.com/) to the AI Guild and we’ll send you a Quick Start AI Productivity Kit (provided by MeclabsAI, parent organization of MarketingSherpa).

Branding: 8 lessons to help you make the most effective brand decisions every day (https://www.marketingsherpa.com/article/case-study/branding-8-lessons-most-effective-brand-decisions-every-day)

Data-Driven Marketing: 7 examples of using data as a force for the good (https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good)

8 Mini Case Studies of Using Marketing as a Force for Positive Change in Our World While Getting Results for Your Company and Clients (https://www.marketingsherpa.com/article/case-study/8-case-studies-using-marketing-for-positive-change)

The Last Blog Post: How to succeed in an era of Transparent Marketing (https://marketingexperiments.com/copywriting/last-blogpost-transparent-marketing)

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) (https://www.marketingsherpa.com/article/interview/marketing-experimentation)

Get more episodes

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Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.

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