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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022. Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing Coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.

Recent Content

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Episode 68 | The Solo Ceo Series: How Easy Is It To Start An Online Business? &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 68 | The Solo CEO Series: How Easy Is It To Start An Online Business?

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from …

It’s easier than y…

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from corporate/employee to business owner. Optimize your LinkedIn profile - it’s like a mini website!Figure out your costs first, then your rate.Know who you are going to sell to.Know what you are going to sell.Resources mentioned: Free Guide:  3 Things You Can Do Today To Get Your First Clients: https://www.showingupsolo.com/free-resources#3things Free Marketing Compass Quiz: htt…

Listen · 29:25
Episode 67 | These Are Signs You Need To Be Charging For Strategy Work With Maggie Patterson &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 67 | These are signs you need to be charging for strategy work with Maggie Patterson

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hann…

Are you feeling rese…

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast. She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified conte…

Listen · 41:33
Episode 66 | Content Strategy: Quality Vs. Quantity With Chelsea Evans-Flower &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneuri…

When it comes to con…

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own. Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation. For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom …

Listen · 31:59 Watch Now
Episode 65 | Taking A Trauma-Informed Approach To Sales With Lea Morrison &Raquo; 20105484 1670347558677 56428Ac92F772
Episode 65 | Taking A Trauma-informed Approach To Sales with Lea Morrison

What is trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important …

What is trauma-infor…

What is trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.  There are 5 principles to this approach: Safety ChoiceCollaborationEmpowermentTrustworthinessWhen we approach sales or any other parts of our business that impact our audience, we must ask ourselves the question,  “Am I representing these principles?” Lea’s key takeaway is that the more responsibility and…

Listen · 35:58 Watch Now
Episode 64 | The Secret To Getting Publicity Without Paying For An Agency Or Having A Huge Following With Simone Sauter &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 64 | The Secret to Getting Publicity Without Paying For an Agency or Having a Huge Following with Simone Sauter

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give…

News flash, PR is NO…

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.  Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results.  Simone’s Rockstar PR Method:Rockstar Offer (your foundation)The Audience (build your media list)The Hit (gr…

Listen · 28:01 Watch Now
Episode 63 | Evergreen Vs Live Launches: Which One Is Best? With Fabiola Giordani &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 63 | Evergreen vs Live Launches: Which one is best? With Fabiola Giordani

What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch?  This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business…

What does launching …

What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch?  This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist.  Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren't rolling in. She teaches them the exact steps to get clients and get paid consistently. Fabiola explains what a launch is and the steps involved. She shares the 3 types of launches you can do:Silent LaunchLive LaunchEvergreen Launch …

Listen · 33:34
Episode 62 | From Corporate To Solopreneur: Insights On Authentic Leadership &Amp; Growth With Ally Stone &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 62 | From Corporate to Solopreneur: Insights on Authentic Leadership & Growth with Ally Stone

Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”  Hannah chats with Ally Stone, founder of Th…

Transitioning from c…

Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”  Hannah chats with Ally Stone, founder of The Inspired Leader.  Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.  Ally shares some common challenges that come up when being a leader and strategies for overcoming these roadblocks.  Ally’s key takeaway is: You matter! You wi…

Listen · 29:34
Episode 61 | Webinars: Engaging Your Audience Live With Leanne Calderwood &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 61 | Webinars: Engaging Your Audience Live with Leanne Calderwood

In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer.  Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record…

In this week’s epi…

In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer.  Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you!  They dive into the role of live events and the benefits they offer to building your personal brand and engaging with your audience.  Hannah and Leanne touch on what to include in your live event, common challenges and navigating it as an introvert.  The episode is rounded up with Leanne’s Top Tips for speaking at live events.  Key Takeaways: Live events…

Listen · 23:33
Episode 60 | From Va To Obm: Empowering Women In Business With Denise Stancombe &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 60 | From VA to OBM: Empowering Women in Business with Denise Stancombe

In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor.  As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower wom…

In this week’s epi…

In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor.  As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm. Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start. Denise has created a place where they can go and get all the resources and advice from experts to be confident enough to get started. Denise shares her journey from striking out on her own as a Virtual Assistant and making the realisation tha…

Listen · 25:59
Episode 59 | Panel: Struggles And Success: Navigating Parenthood And Entrepreneurship With Lucy Howell, Verity Sangan &Amp; Anthony Franzese &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 59 | Panel: Struggles and Success: Navigating Parenthood and Entrepreneurship with Lucy Howell, Verity Sangan & Anthony Franzese

Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.  Here is our panel:  A…

Welcome to a special…

Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.  Here is our panel:  Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast, Link Tree: https://linktr.ee/successfulworkingparents  LinkedIn: https://www.linkedin.com/in/anthony-franzese-38b11317/ Verity Sangan: Podcasting and course creation coach and host of the Lazy Girl's Guide To Podcasting https://veritysangan.com/  Lucy Howell: Podcast Manag…

Listen · 39:38
Episode 58: Solopreneur Stories | Creative Coach Mandy Brooks Shares Her Marketing Journey &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 58: Solopreneur Stories | Creative Coach Mandy Brooks Shares Her Marketing Journey

In this episode, Hannah is joined by Mandy Brooks, Life Story Coach.  Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has be…

In this episode, Han…

In this episode, Hannah is joined by Mandy Brooks, Life Story Coach.  Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards.  Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, and Coaching. Her mission is to support and guide fellow creatives in unlocking and harnessing their creative energies and visions as well as helping them with various business strategies to bring their work into the world. Mandy aims to empower i…

Listen · 25:25
Episode 57 | Podcast Monetization: Turning Listeners Into Revenue With Sarah Mcdowell &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 57 | Podcast Monetization: Turning Listeners into Revenue with Sarah McDowell

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast.  Hannah and Sarah are talking podcast monetization today, and how you can turn your …

In this episode, Han…

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast.  Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue.  Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing.  Key Takeaways:It’s about the community you can create not just download numbers  Create relationships with the right peopleBeing a small podcast is an advantage Hannah talks about Affiliate marketing with Jaime Bell…

Listen · 32:39
Episode 56 | Crafting Compelling Brand Stories For Entrepreneurs With Chantelle Davison &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 56 | Crafting Compelling Brand Stories for Entrepreneurs with Chantelle Davison

In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs.  Chantelle helps businesses write copy and copyw…

In this week’s epi…

In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs.  Chantelle helps businesses write copy and copywriters do business.  Hannah and Chantelle chat about the importance of using storytelling to connect with your audience.  They discuss the magical way, when a business or service provider shares a story you connect with emotionally, you feel seen.  It’s not all about just showing the glossy side of your business, it’s about being honest and human.  Key Takeaways - Show the possibility…

Listen · 29:14
Episode 55 | Unlocking Business Success: Overcoming Fears, Setting Goals, And Creating Traction With Jane Carter &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 55 | Unlocking Business Success: Overcoming Fears, Setting Goals, and Creating Traction with Jane Carter

In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, spec…

In the first episode…

In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs.  Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment. Key takeaways: The importance of recognizing personal growth alongside business growth.Enjoying the process and not just checking a box.Loving what we do.Figuring out the smallest step to take a…

Listen · 48:21
Episode 54 | Best Of Showing Up Solo 2023 &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 54 | Best of Showing Up Solo 2023

Welcome to this special episode of Showing Up Solo!  Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023.  We …

Welcome to this spec…

Welcome to this special episode of Showing Up Solo!  Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023.  We even have a special intro from the famous Rachael! 😂 We’ve featured clips from these episodes:  Episode 28: Why It’s Important To Be Intentional When Creating A Marketing Strategy with Agatha Brewer: https://www.showingupsolo.com/episodes/episode-28-why-its-important-to-be-intentional-when-creating-a-marketing-strategy  Episode 29: How To Know If Your Marketing Is Working: https://www.sho…

Listen · 18:34
Episode 53 | Pricing Your Services: How To Determine Your Value And Charge What You'Re Worth &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 53 | Pricing Your Services: How to Determine Your Value and Charge What You're Worth

In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham.  Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs …

In this episode, hos…

In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham.  Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies.  “Writing is my passion. It gives me my energy and happiness.”  Maxine Cunningham is the CEO and founder of Pick My Brain, an online platform that helps people find new ways to buy, sell and gift their unique talent globally with the click of a button!  “As the CEO of Pick My Brain, I live, eat and breathe the buying and selling, and sharing of k…

Listen · 56:26
Episode 52 | Sales Funnel Strategy: Convert Prospects To Customers With Chantelle Davison &Raquo; 20105484 1698253703574 F58C1B95C0Cca
Episode 52 | Sales Funnel Strategy: Convert Prospects to Customers with Chantelle Davison

In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach.  Chantelle helps businesses write copy and copywriters do business.  Hannah and Chantelle are discussing sale…

In this episode, Han…

In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach.  Chantelle helps businesses write copy and copywriters do business.  Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business. Chantelle’s top advice… Don’t let sales funnels scare you!  The easiest funnel to start with is a Lead Magnet funnel.  For this to work best you need to be specific about your target audience.  Key takeaways are: Don’t over complicate it.Test and optimize before investing in paid marketing like Facebook ads.Ask for…

Listen · 24:52
Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler With Amanda Hutchinson &Raquo; 20105484 1697706529097 Ede5Cc1Fc0836
Episode 51 | How Working With A Brand Photographer Can Make Content Creation Simpler with Amanda Hutchinson

In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories.  Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management.  Over the years, Am…

In this episode, Han…

In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories.  Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management.  Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management.  She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business.  Amanda moved away from weddings as she found telling the stories of different brands more compelling.  What really helped was during…

Listen · 35:48
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