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B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  They share stra…

B2B doesn’t have t…

B2B doesn’t have to be boring! Remember you're not talking to robots! Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  They share strategies for Small Businesses marketing to other businesses that are anything but dull.  Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation.  They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encycloped…

Social proof is the number one way to show your capability as a service provider and build trust with your audience.  This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and f…

Social proof is the …

Social proof is the number one way to show your capability as a service provider and build trust with your audience.  This week Hannah chats with Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing.  Hannah and Victoria discuss why it’s important to gather social proof, how to collect it and the benefits to your business of integrating social proof into your marketing strategy.  Top Takeaways: Social proof builds trust.Don’t underestimate peer-to-peer recommendations.Make it as easy as possible for clients to leave you a review or testimon…

Hannah guides you through email marketing and the 3 types of emails you need: Welcome Series - an automated sequence of emails often triggered by Lead Magnets. Regular Connection Building - Ne…

Hannah guides you th…

Hannah guides you through email marketing and the 3 types of emails you need: Welcome Series - an automated sequence of emails often triggered by Lead Magnets. Regular Connection Building - Newsletter at a frequency suited to you. Sales Focused - Special launch or an offer.Email marketing is hands down the most effective marketing tools and strategies out there.  Resources mentioned: Free Lead Magnet & Landing Page Template: https://www.showingupsolo.com/free-resources#lmtemplate  Email Ease Program: https://www.showingupsolo.com/email-ease  Email Ease Playlist: https://…

Hannah walks you through the top 3 things you need to include on your website: What you doWho you work with How to take the next step Hannah explains the jargon surrounding websites and…

Hannah walks you thr…

Hannah walks you through the top 3 things you need to include on your website: What you doWho you work with How to take the next step Hannah explains the jargon surrounding websites and the importance of keeping your website clear, simple and easy to navigate.  Resources mentioned: Free Masterclass: Anatomy of a Homepage: https://www.showingupsolo.com/free-resources#anatomy Wonderful Websites Program: https://www.showingupsolo.com/wonderful-websites Wonderful Websites Playlist: https://youtube.com/playlist?list=PLEJP61cN66ablV158_t_SdMoc7P4-Kn5X&si=xGPR3qi4UK9l0Or7  Want t…

Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah s…

Hannah walks you thr…

Hannah walks you through creating a social media strategy that doesn’t consume your life. Focusing on how to set boundaries with social media, curate your followers and batching like a pro, Hannah shares easy-to-follow, easy-to-implement advice. Key Takeaways: Faces sell a brand.Create long-form content and chop up into little pieces (Batching & Repurposing)Make a bank of evergreen content to use.The function of social media is to get in front of new people.Resources mentioned: Free Guide: Full Circle Content Method: https://www.showingupsolo.com/free-resources#fullcir…

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.  Walking you through every step of your potential client’s journey, Hannah explains how …

Hannah uses her famo…

Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy.  Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.Window Display - your social media and online presence.The Store - your website.The Sales Associate & Shoe - your email sequence and lead magnet.Making the purchase - client buying your service or booking a sales call. Resources mentioned: Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-reso…

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from …

It’s easier than y…

It’s easier than you think to start an online business!  Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.  Key Takeaways: Mindset shift from corporate/employee to business owner. Optimize your LinkedIn profile - it’s like a mini website!Figure out your costs first, then your rate.Know who you are going to sell to.Know what you are going to sell.Resources mentioned: Free Guide:  3 Things You Can Do Today To Get Your First Clients: https://www.showingupsolo.com/free-resources#3things Free Marketing Compass Quiz: htt…

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hann…

Are you feeling rese…

Are you feeling resentful of your current clients?  Are you giving out all your gold dust for free on hour-long discovery calls?  Then it may be time to start charging for strategy.  This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast. She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified conte…

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneuri…

When it comes to con…

When it comes to content, quality over quantity is always the best strategy.  This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social. Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own. Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation. For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom …

What is trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important …

What is trauma-infor…

What is trauma-informed sales?  What does it mean when we take this approach?  On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.  There are 5 principles to this approach: Safety ChoiceCollaborationEmpowermentTrustworthinessWhen we approach sales or any other parts of our business that impact our audience, we must ask ourselves the question,  “Am I representing these principles?” Lea’s key takeaway is that the more responsibility and…

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give…

News flash, PR is NO…

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.  This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.  Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results.  Simone’s Rockstar PR Method:Rockstar Offer (your foundation)The Audience (build your media list)The Hit (gr…

What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch?  This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business…

What does launching …

What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch?  This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist.  Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren't rolling in. She teaches them the exact steps to get clients and get paid consistently. Fabiola explains what a launch is and the steps involved. She shares the 3 types of launches you can do:Silent LaunchLive LaunchEvergreen Launch …

Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”  Hannah chats with Ally Stone, founder of Th…

Transitioning from c…

Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”  Hannah chats with Ally Stone, founder of The Inspired Leader.  Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.  Ally shares some common challenges that come up when being a leader and strategies for overcoming these roadblocks.  Ally’s key takeaway is: You matter! You wi…

In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer.  Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record…

In this week’s epi…

In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer.  Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you!  They dive into the role of live events and the benefits they offer to building your personal brand and engaging with your audience.  Hannah and Leanne touch on what to include in your live event, common challenges and navigating it as an introvert.  The episode is rounded up with Leanne’s Top Tips for speaking at live events.  Key Takeaways: Live events…

In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor.  As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower wom…

In this week’s epi…

In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor.  As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm. Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start. Denise has created a place where they can go and get all the resources and advice from experts to be confident enough to get started. Denise shares her journey from striking out on her own as a Virtual Assistant and making the realisation tha…

Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.  Here is our panel:  A…

Welcome to a special…

Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.  Here is our panel:  Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast, Link Tree: https://linktr.ee/successfulworkingparents  LinkedIn: https://www.linkedin.com/in/anthony-franzese-38b11317/ Verity Sangan: Podcasting and course creation coach and host of the Lazy Girl's Guide To Podcasting https://veritysangan.com/  Lucy Howell: Podcast Manag…

In this episode, Hannah is joined by Mandy Brooks, Life Story Coach.  Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has be…

In this episode, Han…

In this episode, Hannah is joined by Mandy Brooks, Life Story Coach.  Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards.  Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, and coaching. Her mission is to support and guide fellow creatives in unlocking and harnessing their creative energies and visions as well as helping them with various business strategies to bring their work into the world. Mandy aims to empower i…

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast.  Hannah and Sarah are talking podcast monetization today, and how you can turn your …

In this episode, Han…

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast.  Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue.  Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing.  Key Takeaways:It’s about the community you can create not just download numbers  Create Relationships with the right peopleBeing a small podcast is an advantage Hannah talks about Affiliate marketing with Jaime Bell…