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June 5th, 2024

Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower

  1. Episode 66 | Content Strategy: Quality vs. Quantity with Chelsea Evans-Flower Showing Up Solo 31:59

When it comes to content, quality over quantity is always the best strategy. 

This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social.

Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own.

Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation.

For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom of the to-do list. Chelsea and Hannah share their insights for developing a content strategy that’s easy for  you to cope with. 

  • Choose your channels selectively – which 1 is your priority? 

  • Think critically about where you’re going to get clients from.

  • Posting 2-3 times a week is the sweet spot to always have content circulating. 

  • Consider your user at ALL TIMES.

“Aim for value, alignment and impact.”

Want more from Chelsea? 



Ready to find your marketing north star?

Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → 

Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? 

Head over to → 

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to to learn more.

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