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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a Legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes Growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys Family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

Recent Content

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Why We Don’t Need More Furniture | Conscious Design &Amp; Circular Economy &Raquo; 6832440 1749662698671 Db20556203691
Why We Don’t Need More Furniture | Conscious Design & Circular Economy

Most homes don’t need more furniture.They need better choices.The world is already full of furniture. Yet homes feel disposable, budgets get drained, and sustainability feels like a sacrifice instea…

Most homes don’t n…

Most homes don’t need more furniture.They need better choices.The world is already full of furniture. Yet homes feel disposable, budgets get drained, and sustainability feels like a sacrifice instead of a smart decision.In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Barbara Neto, Founder and CEO of Curiouz, to challenge the biggest myth in the furniture and interiors industry: that progress means producing more.Barbara shares her decade-long journey in luxury furniture and interior design, the frustration that led her to build Curiouz, and why visibility, t…

Listen · 38:31
Environmental Cleanup Without Heavy Machinery: How Plants Do It Faster And Cheaper &Raquo; 6832440 1749662698671 Db20556203691
Environmental Cleanup Without Heavy Machinery: How Plants Do It Faster and Cheaper

What if the most powerful environmental cleanup Technology on Earth is not a machine but a tree? In this mind blowing episode, environmental scientist and TEDx speaker Renee Murphy reveals how plants,…

What if the most pow…

What if the most powerful environmental cleanup technology on Earth is not a machine but a tree? In this mind blowing episode, environmental scientist and TEDx speaker Renee Murphy reveals how plants, microbes, and fungi are quietly solving some of the world’s biggest pollution problems: toxic soil, contaminated groundwater, PFAS, landfill leachate, mining waste, and more.This is the future of environmental remediation: fast, affordable, circular, regenerative, and already happening at NASA, industrial sites, landfills, and damaged ecosystems around the world.If you have never heard of endop…

Listen · 47:16
This Ai Packaging Tech Will Change E-Commerce Forever &Raquo; 6832440 1749662698671 Db20556203691
This AI Packaging Tech Will Change E-Commerce Forever

Every day, millions of packages are shipped in boxes that are too big, filled with plastic, padded with unnecessary materials, and wasting Money, space, and fuel. This inefficiency costs E-Commerce br…

Every day, millions …

Every day, millions of packages are shipped in boxes that are too big, filled with plastic, padded with unnecessary materials, and wasting money, space, and fuel. This inefficiency costs e-commerce brands billions, increases carbon emissions, and clogs supply chains with avoidable waste — yet most companies still don’t realize how harmful their packaging systems really are.In this episode of the Conscious Design Podcast, Ian Peterman sits down with David Murgio, Chief Sustainability Officer at Ranpak, to break down the root causes of packaging waste and the rise of paper-based packaging, s…

Listen · 39:28
He Built A School Out Of Garbage — And It’s Changing Lives &Raquo; 6832440 1749662698671 Db20556203691
He Built a School Out of Garbage — and It’s Changing Lives

He literally built schools from trash, and it works. 👀Meet Matt Paneitz, founder of Long Way Home, who turned 550 tons of waste and 35,000 used tires into sustainable classrooms in rural Guatemala.…

He literally built s…

He literally built schools from trash, and it works. 👀Meet Matt Paneitz, founder of Long Way Home, who turned 550 tons of waste and 35,000 used tires into sustainable classrooms in rural Guatemala. Discover how his team built the Hero School, where sustainability, community, and Education collide, proving that you can build schools from trash that last for generations.If you believe in green Innovation, conscious design, the circular Economy, and education for change, this episode will move you. 💚⏩ Jump to your favorite parts00:28 - Welcome to the Conscious Design Podcast00:39 - Meet M…

Listen · 35:18
The Pencil That Grows Into A Plant (Yes, Really!) &Raquo; 6832440 1749662698671 Db20556203691
The Pencil That Grows Into a Plant (Yes, Really!)

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple id…

Meet the world’s f…

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worl…

Listen · 33:50
The Biggest Waste In Construction (And How To Fix It) &Raquo; 6832440 1749662698671 Db20556203691
The Biggest Waste in Construction (and How to Fix It)

What if the wood we throw away could build the cities of tomorrow? 🌍Every year, millions of tons of “waste wood” from storms, demolition, and urban trees are trashed. But companies like Cambium…

What if the wood we …

What if the wood we throw away could build the cities of tomorrow? 🌍Every year, millions of tons of “waste wood” from storms, demolition, and urban trees are trashed. But companies like Cambium are turning salvaged lumber into carbon-smart building materials. From mass timber buildings to sustainable furniture, this shift could change the future of construction forever.In this Conscious Design Podcast, Cambium co-founder Theo Hooker reveals how their “Uber for Logs” platform is reshaping the circular economy of wood with full carbon tracking, supply chain transparency, and scalable …

Listen · 38:56
7-Stage Purifi Cation That Beats Bottled Water &Raquo; 6832440 1749662698671 Db20556203691
7-Stage Purifi cation That Beats Bottled Water

What’s really in your tap water? This episode breaks down PFAS, lead, and microplastics and why tap water safety is a growing concern. Then FloWater CEO Rich “Raz” Razgaitis explains the science…

What’s really in y…

What’s really in your tap water? This episode breaks down PFAS, lead, and microplastics and why tap water safety is a growing concern. Then FloWater CEO Rich “Raz” Razgaitis explains the science of 7-stage purification: RO at 0.0001 microns, advanced carbon, and remineralization for taste and hydration. If you’re evaluating a PFAS water filter for schools, an office water dispenser, or a gym refill station, here is a practical field guide, plus bottled water alternatives that reduce waste. (Also called bottle filling stations or water bottle refill stations.)This episode covers: • Ho…

Listen · 35:51
How A Diy Lip Balm Idea Became A Zero Waste Makeup Brand &Raquo; 6832440 1749662698671 Db20556203691
How a DIY Lip Balm Idea Became a Zero Waste Makeup Brand

Can an eco-friendly beauty brand compete with mainstream makeup brands? Corinne Lefebvre, founder of River Organics, shares how she built a vegan, zero-waste beauty brand that challenges big cosmetics…

Can an eco-friendly …

Can an eco-friendly beauty brand compete with mainstream makeup brands? Corinne Lefebvre, founder of River Organics, shares how she built a vegan, zero-waste beauty brand that challenges big cosmetics while staying true to sustainable values.In this episode of the Conscious Design Podcast, host Ian Peterman uncovers the journey behind River Organics, from paper packaging innovations to creating high-performance makeup without compromising the planet.𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:Sustainable beauty & vegan cosmeticsZero waste makeup packaging innovat…

Listen · 33:13
From College Idea To $2M Sustainable Business &Raquo; 6832440 1749662698671 Db20556203691
From College Idea to $2M Sustainable Business

Emma Rose Cohen, founder of FinalStraw, turned a simple idea into a $2M Kickstarter and a movement against single-use plastics. In this episode of the Conscious Design Podcast, she shares how small ch…

Emma Rose Cohen, fou…

Emma Rose Cohen, founder of FinalStraw, turned a simple idea into a $2M Kickstarter and a movement against single-use plastics. In this episode of the Conscious Design Podcast, she shares how small changes spark massive environmental impact.Emma Rose Cohen is the CEO and founder of Final, the company behind FinalStraw and other sustainable alternatives to single-use plastics. What started as an idea during college parties turned into a viral Kickstarter campaign that raised nearly $2 million  and has since kept over 300 million straws out of the ocean. 🌊In this episode, Emma opens up about…

Listen · 39:28
How To Shop Smarter: Decoding Fashion’s Hidden Labels &Raquo; 6832440 1749662698671 Db20556203691
How to Shop Smarter: Decoding Fashion’s Hidden Labels

Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable? Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labelin…

Fashion is one of th…

Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable? Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labeling system, how transparency fights greenwashing, and why conscious design is key to reshaping fashion.💬 Do you believe fashion labels can really change how people shop, or will fast fashion always win? Let us know below!💡 What You’ll Learn:Why fashion is the second most polluting industryThe truth behind fast fashion, greenwashing & overconsumptionHow Vicky’s A–E labeling system emp…

Listen · 45:39
The Future Of Work In 2025: Ai, Fractional, &Amp; Culture &Raquo; 6832440 1749662698671 Db20556203691
The Future of Work in 2025: AI, Fractional, & Culture

How are AI and fractional leadership reshaping the future of work? 🚀 Host Ian Peterman sits down with Execnow founders Kahlil Dumas & Colin Smith to explore how they’re disrupting executive s…

How are AI and fract…

How are AI and fractional leadership reshaping the future of work? 🚀 Host Ian Peterman sits down with Execnow founders Kahlil Dumas & Colin Smith to explore how they’re disrupting executive search, solving culture challenges in startups, and redefining leadership in 2025.💬 Do you believe AI will actually fix hiring, or just make the problems worse? Let us know below!💡 What You’ll Learn:Why traditional executive search firms are brokenThe risks of relying on AI in recruitmentStartup culture mistakes (and how to avoid them)Change management strategies that actually workThe rise …

Listen · 48:28
Replace Plastics At Home – Simple Eco-Friendly Swaps &Raquo; 6832440 1749662698671 Db20556203691
Replace Plastics at Home – Simple Eco-Friendly Swaps

From Hollywood TV sets to replacing 656M plastics — Host Ian Peterman sits down with Repurpose Co-Founder & CEO Lauren Gropper to reveal how she built the nation’s leading compostable tablewar…

From Hollywood TV se…

From Hollywood TV sets to replacing 656M plastics — Host Ian Peterman sits down with Repurpose Co-Founder & CEO Lauren Gropper to reveal how she built the nation’s leading compostable tableware brand, disrupted single-use plastics, and made eco-friendly living affordable and easy for millions.💬 Question for you: What’s the single-use plastic item you’d most like to replace in your home? Comment below — we’d Love to hear your ideas!⏩ Jump to your favorite parts:00:00 - Intro00:33 - Meet Lauren Gropper: CEO of Repurpose00:50 - The Origin Story of Repurpose02:43 - Challenges …

Listen · 34:29