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Wendy Pease Cultural Wordsmith

Wendy Pease is the owner and president of Rapport International, a language services company that provides high quality translation and interpretation services with a specialty in global marketing, legal, employee communications, and medical services. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She’s the author of the book “The Language of Global Marketing”, the host of the “Global Marketing Show” podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.

Wendy’s passionate about connecting people across languages and cultures. She lived in Mexico, Taiwan, and the Philippines where she fell in love with differing cultures and came to understand that we are all human, no matter the language we speak.

Recent Content

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Talking Translation With Michael Becker Of Identity Praxis - Show #127 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Talking Translation with Michael Becker of Identity Praxis – Show #127

Rapport International President and Owner Wendy Pease was a recent guest on Michael Becker’s Identity Praxis podcast. Michael is a strategic advisor to Fortune 500s, startups, and non-profits worldw…

Rapport Internationa…

Rapport International President and Owner Wendy Pease was a recent guest on Michael Becker’s Identity Praxis podcast. Michael is a strategic advisor to Fortune 500s, startups, and non-profits worldwide, with a focus on global marketing and product, new market, and business development. In this episode they discuss the importance of translation and interpretation in this interconnected world.  Translation can be traced back to the Rosetta stone, considered the first written translation in history and the key to deciphering Egyptian hieroglyphs dating as far back as 196 B.C.E. Things got inte…

Listen · 40:30
Global Ux And Engagement - Show #126 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Global UX and Engagement – Show #126

Waseem Kawaf has built over 400 websites and is an expert in global user experience (UX). He’s currently the co-founder of Seicho Syndicate, where he and his partners design and develop great user e…

Waseem Kawaf has bui…

Waseem Kawaf has built over 400 websites and is an expert in global user experience (UX). He’s currently the co-founder of Seicho Syndicate, where he and his partners design and develop great user experiences for their clients.  Prior to Seicho, Waseem served as Global VP of Digital Experience for Stanley Black & Decker and worked in marketing agency roles.  “Seicho” means exponential growth in Japanese, says Waseem, and his company is aptly named. When prospects and clients have good user experiences throughout their journeys, they stay longer and generate more revenue.  UX optimizat…

Listen · 33:19
Think Big! - Show #125 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Think Big! – Show #125

Ivo Verhaegh, founder of Powerhouse AI, came to entrepreneurship through an interesting path. He knew he wanted to start a company, work with a co-founder, and live abroad from his home country, the N…

Ivo Verhaegh, founde…

Ivo Verhaegh, founder of Powerhouse AI, came to entrepreneurship through an interesting path. He knew he wanted to start a company, work with a co-founder, and live abroad from his home country, the Netherlands. Since he didn’t have an idea for a business and couldn’t find a co-founder on the same timeline for starting a business, he applied to a program called Entrepreneur First. The organization screens hundreds of applicants, accepting only 1% of the people who apply; a group of 80 are ultimately accepted and work with each other to find co-founders. Venture capitalists sponsor the Entr…

Listen · 33:48
Unify Global Marketing And Succeed - Show #124 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Unify Global Marketing and Succeed – Show #124

Liz Fendt is Global Chief Marketing Director of TÜV SÜD, which specializes in testing, certification, auditing, and advisory services for different industries. There exist only 10 major players in t…

Liz Fendt is Global …

Liz Fendt is Global Chief Marketing Director of TÜV SÜD, which specializes in testing, certification, auditing, and advisory services for different industries. There exist only 10 major players in the compliance industry, which ensures safe practices around both goods and services.  As an example, think about airport safety. Proper testing, inspection, and certification means the airport management company must connect all relevant suppliers and vendors – elevator companies, airway manufacturers, builders, and countless other stakeholders – with quality managers to meet and guarantee co…

Listen · 39:23
Cgi Simplifies Localization In Car Advertising - Show #123 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
CGI Simplifies Localization in Car Advertising – Show #123

Faruk Heplevent is founder and CEO of The Scope, a company specializing in computer-generated imaging (CGI) for the automotive industry. He is a pioneer in the industry, leading the charge for a more …

Faruk Heplevent is f…

Faruk Heplevent is founder and CEO of The Scope, a company specializing in computer-generated imaging (CGI) for the automotive industry. He is a pioneer in the industry, leading the charge for a more sustainable process for new car reveals; his client list of brand-name manufacturers throughout the world is proof of how The Scope’s approach and technology have inspired change.  The process for planning and executing new car reveals has historically been laborious, costly, and time-consuming, requiring at least six months simply for planning. Since the 90s, when photographers relied on “we…

Listen · 31:23
Picking International Partners - Show #122 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Picking International Partners – Show #122

Josh Medow is CEO of Mercury, a healthcare and life sciences shipping company. After years as a leader in the Army Infantry and living abroad, he knew that he had an interest in running a global compa…

Josh Medow is CEO of…

Josh Medow is CEO of Mercury, a healthcare and life sciences shipping company. After years as a leader in the Army Infantry and living abroad, he knew that he had an interest in running a global company. In this episode, he tells the compelling story of how he searched for and found the right company to buy and build.  At first glance, Mercury met Josh’s requirements – global reach, a good culture, clear opportunity for growth, and a trustworthy reputation.   The company specializes in logistics for medical device, diagnostic kit, biotech, life science research, and pharmaceutical compa…

Listen · 33:39
Ai Translation Expert Tells All - Show #121 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
AI Translation Expert Tells All – Show #121

Have you ever heard the saying: “Not my circus, not my monkeys”?  I use it all the time, yet never realized that it is translated from Polish.  Dr. Lynne Bowker, professor of translation techno…

Have you ever heard …

Have you ever heard the saying: “Not my circus, not my monkeys”?  I use it all the time, yet never realized that it is translated from Polish.  Dr. Lynne Bowker, professor of translation technologies and information systems at the University of Ottawa, recently returned from Poland, where she was collaboratively researching ways to make academia more language inclusive. Scholars from around the world are encouraged to publish and attend conferences in English, yet fewer than 10% of the researchers in the world are Anglophones. In fact, for many it’s their second, third, or even fourth…

Listen · 45:33
Resources For Exporters – No Need To Go It Alone! - Show #120 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Resources for Exporters – No Need to Go it Alone! – Show #120

Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consul…

Laurent Kahl is an I…

Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consultant, and international sales expert to this episode, delving into the abundant US state and federal resources available to anyone looking to conduct business across borders. These free resources exist because the US imports much more than it exports, so the balance of trade is perpetually off balance; by supporting companies that export, the state and Federal government help to mitigate the imbal…

Listen · 40:10
Due Diligence And Calculated Risks - Show #119 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Due Diligence and Calculated Risks – Show #119

Artug Acar, COO of Mercury, knows what it’s like to move to a new country and start fresh. He also knows how to open a new international market for a company.  Mercury supports innovation by simpli…

Artug Acar, COO of M…

Artug Acar, COO of Mercury, knows what it’s like to move to a new country and start fresh. He also knows how to open a new international market for a company.  Mercury supports innovation by simplifying the shipping of time- and temperature-sensitive product for healthcare and life sciences companies. Currently, the management team is conducting due diligence on geographic options for international expansion. Artug talked about all the areas that need to be looked at before launching, including but not limited to:  Regulatory environment  Market size and related market research  Employme…

Listen · 34:17
Localize To Sell Into Global Markets - Show #118 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Localize to Sell Into Global Markets – Show #118

Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. H…

Stefan Repin is the …

Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. He’s worked all over the world, growing companies by adapting sales techniques to meet specific industry needs while respecting local culture.  Stefan helped one client, a Belgian software developer, enter the South African market. The company’s software consolidates data gathered by drones, information critical to the mining, agriculture, and oil and gas industries rife within the country. St…

Listen · 37:00
Culture And Curiosity - Show #117 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Culture and Curiosity – Show #117

Jasmine Martirossian is Chief Marketing Officer (CMO) and Chief People Officer (CPO) of Mercury, a company simplifying time- and temperature-sensitive shipping for healthcare and life sciences compani…

Jasmine Martirossian…

Jasmine Martirossian is Chief Marketing Officer (CMO) and Chief People Officer (CPO) of Mercury, a company simplifying time- and temperature-sensitive shipping for healthcare and life sciences companies. She speaks seven languages and has lived in as many countries, helping a host of well-known companies expand globally along the way. Jasmine shares her wisdom with us on this episode of The Global Marketing Show. “Bottom line: stay curious.” Jasmine credits her natural ability to stay curious as the reason that she’s had so much success in global marketing. She describes two situations d…

Listen · 35:24
Ai And Translation: An Insider’s Perspective - Show #116 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
AI and Translation: An Insider’s Perspective – Show #116

Adam Bittlingmayer is CEO and co-founder of ModelFront, a language services technology company striving to “make high-quality human translation radically more efficient” for large enterprises. The…

Adam Bittlingmayer i…

Adam Bittlingmayer is CEO and co-founder of ModelFront, a language services technology company striving to “make high-quality human translation radically more efficient” for large enterprises. The ModelFront API helps translators and language services agencies quickly determine the quality of machine-translated content, analyzing content segments for accuracy; with AI and human guidance, the technology’s ability to “predict” quality continues to improve over time.  Adam is an industry expert on automated translation - before co-founding the leading provider of machine translation qu…

Listen · 50:14
Translation Unifies Multilingual Branding And Marketing - Show #115 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Translation Unifies Multilingual Branding and Marketing – Show #115

Inge Carr is the owner of Altair Strategic Marketing, through which she provides Fractional and Chief Marketing Officer (CMO) services. Her vast experience consulting throughout the US, Canada, and Eu…

Inge Carr is the own…

Inge Carr is the owner of Altair Strategic Marketing, through which she provides Fractional and Chief Marketing Officer (CMO) services. Her vast experience consulting throughout the US, Canada, and Europe and fluency in five languages, gives Inge tremendous insight into how companies can successfully align corporate strategy with branding and marketing, especially internationally, to drive revenue. Inge was a member of the team who created an award-winning campaign focused on marketing Canada to Olympic visitors. She reminds us that people coming from other countries to Canada may connect with…

Listen · 46:37
Software For The Global Automotive Industry - Show #114 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Software for the Global Automotive Industry – Show #114

Perry Nalevka, CEO of Penguin Strategies, specializes in launching technology companies internationally. In this episode of The Global Marketing Show podcast, he talks about the global launch of Guard…

Perry Nalevka, CEO o…

Perry Nalevka, CEO of Penguin Strategies, specializes in launching technology companies internationally. In this episode of The Global Marketing Show podcast, he talks about the global launch of GuardKnox, a technology and engineering company specializing in electric/electronics (E/E) products and solutions for the automotive industry. GuardKnox offers next-generation software to carmakers, enabling the development of secure, high-performance driving computers. The company has won multiple awards and gets high marks from major car manufacturers like Ford, Mercedes, and Audi. From the outset, t…

Listen · 23:05
Patents, Exporting, And Translation - Show #113 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Patents, Exporting, and Translation – Show #113

Dave Roccio of Lando and Anastasi, a Boston-based law firm specializing in intellectual property (IP), takes a holistic view on patent Filing – it’s not just about Filing the patent application, i…

Dave Roccio of Lando…

Dave Roccio of Lando and Anastasi, a Boston-based law firm specializing in intellectual property (IP), takes a holistic view on patent Filing – it’s not just about Filing the patent application, it’s about his client’s stage in business, what they want to achieve, and their long-term goals. One telling example, he shares, is that of a tech company client that received funding and had 10 technologies to protect. They had funding, a strategy, and needed to move fast to protect their inventions. They budgeted about $10k per patent (the average cost of a single Filing) and had one year to …

Listen · 34:47
From Chocolate Stress To Joy - Show #112 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
From Chocolate Stress to Joy – Show #112

Natalya Berdikyan is Founder and CEO of Life by Design, an executive Coaching company “help[ing] individuals and organizations grow beyond borders and boundaries.” A truly global citizen, Natalya …

Natalya Berdikyan is…

Natalya Berdikyan is Founder and CEO of Life by Design, an executive Coaching company “help[ing] individuals and organizations grow beyond borders and boundaries.” A truly global citizen, Natalya hails from the former Soviet Union and has lived in 6 countries; she speaks 4½ languages. A former executive for a multimillion dollar chocolate producer in Belgium, she has sold confections all over the world. I found it fascinating to learn about confectionary global preferences – for example, Natalya’s almond sweets are gifted on specific occasions, depending on the country: Belgium – to…

Listen · 45:42
Dad Jokes And Board Games - Show #111 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Dad Jokes and Board Games – Show #111

John Coveyou is the founder of Genius Games and king of dad jokes around the campfire: “Have you heard the one about the sidewalk? It’s all over town!” So, it makes sense that he’s always had …

John Coveyou is the …

John Coveyou is the founder of Genius Games and king of dad jokes around the campfire: “Have you heard the one about the sidewalk? It’s all over town!” So, it makes sense that he’s always had a passion for game design, too. Throughout his military service – during which he discovered his love for science – and while earning a master’s degree in engineering, he wondered why there were no games on science concepts like the periodic table, biology of the human body, or the atom. And just like that, Genius Games was born! Genius Games now offers more than 50 games that sell worldwide…

Listen · 42:30
Third Culture Kid On What We Can Learn From China - Show #110 &Raquo; Global Marketing Show Final Logo Branded7M3Cg
Third Culture Kid on What We Can Learn From China – Show #110

Christian Klepp, Co-Founder of EINBLICK Consulting, explains that as a “third culture kid” he grew up in Austria, the Philippines, Singapore, and Germany, landing in China as a young adult. This e…

Christian Klepp, Co-…

Christian Klepp, Co-Founder of EINBLICK Consulting, explains that as a “third culture kid” he grew up in Austria, the Philippines, Singapore, and Germany, landing in China as a young adult. This experience of living across countries gives him and other second- or third culture kids the appreciation and ability to navigate cultures since they’ve had to do so from a young age. It's fascinating to hear about how Christian helps Chinese-speaking clients enter the Canadian and US markets, the perfect complement to his past experiences helping English-speaking companies enter China. He shares …

Listen · 41:38
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