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In this episode of The Global Marketing Show, Wendy Pease speaks with Ekaterina Gorbacheva, Global Expansion Director at Udora, about the practical strategies behind scaling a marketplace into more th…

In this episode of T…

In this episode of The Global Marketing Show, Wendy Pease speaks with Ekaterina Gorbacheva, Global Expansion Director at Udora, about the practical strategies behind scaling a marketplace into more than 50 countries while maintaining operational efficiency. Ekaterina explains that localization starts long before translation. Before Investing heavily in a new market, her team validates demand using performance marketing, local partnerships, customer retention metrics, and demographic research. Rather than assuming a large market will succeed, Udora lets real customer behavior determine where to…

In this episode of The Global Marketing Show, international project leader Franziska Höhne shares a practical, real-world framework for managing global teams where precision, compliance, and cross-bo…

In this episode of T…

In this episode of The Global Marketing Show, international project leader Franziska Höhne shares a practical, real-world framework for managing global teams where precision, compliance, and cross-border alignment are non-negotiable. Drawing from nearly 20 years of experience leading complex international projects, Höhne makes one thing clear: you’re not managing functions, you’re aligning humans across cultures. In regulated environments, the ability to build trust across geographies becomes a core operational capability. She emphasizes the importance of humanizing virtual teams, ensuri…

This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe — covering EU market entry, compliance, ISO certification, CE marking…

This episode is for …

This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe — covering EU market entry, compliance, ISO certification, CE marking, labeling, and localization. Andy Mura, the Head of Marketing at Kertos, the AI-powered compliance automation platform, unpacks how regulatory requirements, certifications, and language nuances directly impact your ability to win business, meet EU standards, and scale internationally. Learn where global companies get tripped up, how compliance influences trust and revenue, and why localization go…

In this episode, Wendy MacKenzie Pease interviews Marta Grutka, a global operator with 30+ years of experience leading cross-border initiatives in highly complex environments.  A U.S. citizen by birt…

In this episode, Wen…

In this episode, Wendy MacKenzie Pease interviews Marta Grutka, a global operator with 30+ years of experience leading cross-border initiatives in highly complex environments.  A U.S. citizen by birth and career expat by choice, Marta has lived in major international media and government centers across APAC, EMEA, and the U.S. In 2025, she was recognized as one of the World’s 50 Most Influential Business Women Making a Difference for her impact on more than 100 communities – from the Mannequin Pis to the Merlion. Marta shares firsthand lessons from managing multilingual teams in emerging …

In this episode of the Global Marketing Show, Dr. Sarita Jackson, Founder and CEO of Global Research Institute of International Trade, shares her expertise on the intricate world of international busi…

In this episode of t…

In this episode of the Global Marketing Show, Dr. Sarita Jackson, Founder and CEO of Global Research Institute of International Trade, shares her expertise on the intricate world of international business expansion. Having guided over 30 U.S.-based companies through the challenges of exporting and importing in 2025, she explains how tariffs, trade agreements, and country-specific regulations can create both risks and opportunities for growing businesses. From helping medtech, building safety, and cosmetic companies to navigate complex trade policies, Sarita demonstrates the importance of under…

In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert, founder of Direct Online Marketing, a Premier Google Partner offering search engine m…

In this forward-look…

In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert, founder of Direct Online Marketing, a Premier Google Partner offering search engine marketing and other forms of digital advertising to clients around the globe. Justin unpacks what global marketing looks like in a world increasingly driven by AI search engines like ChatGPT, Gemini, and Claude. With 25 years in digital marketing and clients in 30 countries, Justin shares how his agency evolved from traditional SEO and paid search into what he calls Generative Engine Optimization (…

In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between Bri…

In this lively and i…

In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between British and American English and what they mean in today’s global workplace. From spelling shifts like “colour” vs. “color” to deeper cultural contrasts in feedback styles (British understatement vs. American directness), Megan reveals how communication is shaped just as much by culture as by vocabulary. They also discuss why multilingual professionals don’t need to lose their accents to …

In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break …

In this episode, Wen…

In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break international Relationships. Sarcasm shows up in every culture, but it doesn’t land the same way everywhere (and even varies region-to-region, as Wendy notes with the North vs. South divide in the U.S.). From language-learning humility to how global companies communicate amid trade uncertainty, this conversation is a reminder that in global business, the message isn’t just the words…it’s t…

In this episode, Wendy sits down with Mike Hubbard, Director of International Trade at the Economic Development Partnership of North Carolina, for a practical, story-driven look at what actually makes…

In this episode, Wen…

In this episode, Wendy sits down with Mike Hubbard, Director of International Trade at the Economic Development Partnership of North Carolina, for a practical, story-driven look at what actually makes exporting work.  Mike breaks down how their team helps companies move from “we should sell overseas” to a real plan: covering compliance, market research, cultural training, distributor introductions, trade missions, and even grants that can reimburse costs like translation. Along the way, he shares vivid examples: a small home furnishings company that won business in the Middle East becaus…

Wendy Pease sits down with global marketing strategist Jen Faucon, whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and …

Wendy Pease sits dow…

Wendy Pease sits down with global marketing strategist Jen Faucon, whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and sustainable development. Jen’s core message is simple (and surprisingly tactical): great global marketing isn’t about giant budgets. It’s about smart strategy, cultural precision, and building systems that let local markets tell you when your “great idea” will backfire. You’ll learn: How Nestlé successfully introduced coffee in a tea-drinking country by shifting consumer behavior t…

In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europ…

In this episode, Wen…

In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europe and beyond, John breaks down common misconceptions about international expansion and explains why cultural nuance, local insight, and strategic patience matter more than speed or scale. The conversation dives into how companies often underestimate regional differences, over-rely on English, and miss critical opportunities by treating “international” as a single market. John shares practical …

In this episode, Wendy sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become …

In this episode, Wen…

In this episode, Wendy sits down with Jessica Reynolds, Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally.    Jessica breaks down the state’s innovative programs — from the Global Gateway soft-landing initiative to its publicly sponsored Innovation Lab — and shares real stories of startups, exporters, and industry leaders who transformed with the right support. Whether you’re entering the U.S. market, exploring foreign expansion, or n…