Online Marketing
Online Marketing Strategies
Understanding your online audience is crucial whether they are Baby Boomers, Millennials, Generation X, Generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional marketing, which relies on print, radio, or television, online marketing leverages digital channels such as websites, social media, search engines, and email to reach a targeted audience. Our experts in this area of the site talk about building an effective online marketing strategy.
Key components of online marketing include search engine optimization (SEO) which involves getting your website to rank higher on search engines like Google. Increasing visibility drives organic traffic (non-paid traffic) to your site. Strategies like keyword research, on-page optimization, and backlinking play a pivotal role in successful SEO campaigns. Pay per click (PPC) advertising is where businesses pay a fee each time an ad is clicked. Other strategies include social media marketing (SMM), content marketing, email marketing and affiliate marketing. Online marketing is more than just promoting your business on the internet—it’s about building meaningful connections with your audience, solving their problems, and delivering value.
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At the Cape Breton Tea Company, we are all about traditions with tea, and celebrating new ideas with tea. Over the last three years with our name change, we have enjoyed the development of over 40 new blends.You just have to "spill the tea" daily, there are so many great opportunities…
At the Cape Breton Tea Company, we are all about traditions with tea, and celebrating new ideas with tea. Over the last three years with our name change, we have enjoyed the development of over 40 ne…
At the Cape Breton Tea Company, we are all about traditions with tea, and celebrating new ideas with tea. Over the last three years with our name change, we have enjoyed the development of over 40 new blends.You just have to "spill the tea" daily, there are so many great opportunities to support your wellness plan with the beautiful herbs in tea.Thank you to Charlene Waines for creating this special video.Charlene is behind the fundraising efforts of the Mission4Change CommuniTEA blend, supporting the Moyo family and village in Malawi, Africa.Every tea has a purpose, and …
Michelle Greenwell
January 25, 2025 
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology l…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology leader with 30+ years of experience currently serving as the Chief Product and Technology Officer for Plastiq, a leading intelligent payments platform. Top 3 Value Bombs 1. Small business owners must find a tool to help them quickly reduce spending time with the financial flow process of the business…
John Lee Dumas
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Before launching my website, @VivaFifty, 11 years ago, I was already a seasoned writer, author, blogger, translator, and editor—essentially, someone whose work always revolved around words. For over four decades, I’ve worked diligently as a freelancer or contractor, building a career on my terms…
Before launching my website, @VivaFifty, 11 years ago, I was already a seasoned writer, author, blogger, translator, and editor—essentially, someone whose work always revolved around words. For over…
Before launching my website, @VivaFifty, 11 years ago, I was already a seasoned writer, author, blogger, translator, and editor—essentially, someone whose work always revolved around words. For over four decades, I’ve worked diligently as a freelancer or contractor, building a career on my terms.That dedication shaped the work ethic I bring to managing my online presence as a business. Whether you call it a communications business, a publishing business, or something else, the fact is, I approach my work with intention and professionalism.Although my work spans national and internation…
Lorraine C. Ladish
January 24, 2025 
Each of us has a perspective that we remember our experiences through. Our viewpoint is from only one side. Through the use of storytelling with movement, we can help others see a new perspective, create new ideas about solutions, and resolve long-time blocks in moving forward. Join us for Sarah …
Each of us has a perspective that we remember our experiences through. Our viewpoint is from only one side. Through the use of storytelling with movement, we can help others see a new perspective, c…
Each of us has a perspective that we remember our experiences through. Our viewpoint is from only one side. Through the use of storytelling with movement, we can help others see a new perspective, create new ideas about solutions, and resolve long-time blocks in moving forward. Join us for Sarah Arnett’s deep discussion into the power of physical storytelling.Audio version from BuzzsproutSound clip for Physical StorytellingSound clip for Marathon JamDiscover Wellness through Physical Storytelling on the Be Well Podcast Join us on the Be Well with Dr. Michelle Greenwell podcast for an in…
Michelle Greenwell
January 24, 2025 
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to ans…
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact …
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to answer questions is the best sales technique because the insights help us create a path forward together. However, it would be untruthful to claim every situation works as we plan it. Aside from the immediate answer of, ‘No, we are not interested,’ sometimes a steady client must part ways. Our…
Elinor Stutz
January 24, 2025 
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, starting a fitness journey, or writing the first sentence of a book, the fear of starting can feel ov…
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, s…
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, starting a fitness journey, or writing the first sentence of a book, the fear of starting can feel overwhelming. But here’s the truth: beginning is the gateway to finishing, and overcoming that initial fear is the first step toward success.In this article, and podcast we’ll explore the root causes of the fear of beginning, reframe how we think about starting, and provide practical strategies to…
Deborah Johnson
January 24, 2025 
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitter).Learn how Thumzup's proprietary AdTech platform is revolutionizing social media marketing by dir…
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitt…
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitter).Learn how Thumzup's proprietary AdTech platform is revolutionizing social media marketing by directly connecting brands with everyday content creators across five major platforms.Steele discusses:The company's innovative payment verification systems through PayPal and Venmo integrationTheir AI-powered campaign optimization strategy with Tedras Global SolutionsKey revenue metrics and ROI that a…
Carmel Fisher
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Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. With her passion for community engagement, Kathleen provides invaluable advice on organizing events tha…
Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. Wit…
Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. With her passion for community engagement, Kathleen provides invaluable advice on organizing events that truly connect, inspire, and involve attendees. Our conversation navigates through the intricate process of conducting thorough research, leveraging data analytics, and the importance of competitive analysis to ensure event success. Kathleen's unique insights make this episode an essential listen f…
Steve Ramona
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Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments, living and communicating with her parts and the ways it affects her life. =========================…
Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments,…
Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments, living and communicating with her parts and the ways it affects her life. =================================Adrian A. Fletcher, Psy.D., M.A., is a licensed psychologist, author, and survivor with lived experience of Dissociative Identity Disorder (DID) formerly known as Multiple Personality Disorder. She also uses the name Adrienne & Co. System to reflect a DID system of 22+ parts. She is a tr…
Jennica Sadhwani
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In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.Key things covered: Casting in Pro…
In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and …
In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.Key things covered: Casting in Production vs. Social Media- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.- Social media has transformed this process by making "real people" more accessible for casting, blurring the lines between traditional talent and…
Helen Polise
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