Online Marketing
Online Marketing Strategies
Understanding your online audience is crucial whether they are Baby Boomers, Millennials, Generation X, Generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional marketing, which relies on print, radio, or television, online marketing leverages digital channels such as websites, social media, search engines, and email to reach a targeted audience. Our experts in this area of the site talk about building an effective online marketing strategy.
Key components of online marketing include search engine optimization (SEO) which involves getting your website to rank higher on search engines like Google. Increasing visibility drives organic traffic (non-paid traffic) to your site. Strategies like keyword research, on-page optimization, and backlinking play a pivotal role in successful SEO campaigns. Pay per click (PPC) advertising is where businesses pay a fee each time an ad is clicked. Other strategies include social media marketing (SMM), content marketing, email marketing and affiliate marketing. Online marketing is more than just promoting your business on the internet—it’s about building meaningful connections with your audience, solving their problems, and delivering value.
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In today’s episode, we explore the essential steps for achieving sustainable growth in your business. Sustainable development isn’t just about increasing revenue or expanding your customer base—it’s about building a resilient, scalable business that thrives in evolving markets while staying …
In today’s episode, we explore the essential steps for achieving sustainable growth in your business. Sustainable development isn’t just about increasing revenue or expanding your customer base—…
In today’s episode, we explore the essential steps for achieving sustainable growth in your business. Sustainable development isn’t just about increasing revenue or expanding your customer base—it’s about building a resilient, scalable business that thrives in evolving markets while staying true to its core values. Join us as we delve into the key strategies for long-term success. Focus on a Strong Foundation The first step toward sustainable growth is laying a solid foundation. This includes setting clear business goals, defining your mission, and ensuring your core values guide y…
Michael Levitt
December 17, 2024 
Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to…
Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the Universi…
Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market. Mickael and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in Boston, where Synakis was among the highest-scoring companies in the Innovator’s Pitch Challenge. (The RESI conference is hosted by Life Science Nation and Wendy recently interviewed Dennis Ford,…
Wendy Pease
December 17, 2024 Online Marketing Strategies Understanding your online audience is crucial whether they are baby boomers, millennials, generation X, generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional…
Online Marketing Strategies Understanding your online audience is crucial whether they are baby boomers, millennials, generation X, generation Z or generation alpha. Online marketing refers to the us…
Online Marketing Strategies Understanding your online audience is crucial whether they are baby boomers, millennials, generation X, generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional marketing, which relies on print, radio, or television, online marketing leverages digital channels such as websites, social media, search engines, and email to reach a targeted audience. Our experts in this area of the site talk about building an effective online marketing strategy.Key compone…
Photo by Geralt via PixabayAttract the Right Job or Clientele:Convert Shortcomings Into Your Strengths this New YearConvert Shortcomings Into Your Strengths this New YearSomehow, over time, many people believe they need to be perfect or else stupidity is theirs. Why? The collective c…
Photo by Geralt via PixabayAttract the Right Job or Clientele:Convert Shortcomings Into Your Strengths this New YearConvert Shortcomings Into Your Strengths this New YearSomehow, over …
Photo by Geralt via PixabayAttract the Right Job or Clientele:Convert Shortcomings Into Your Strengths this New YearConvert Shortcomings Into Your Strengths this New YearSomehow, over time, many people believe they need to be perfect or else stupidity is theirs. Why? The collective criticism heard over time builds up to a seemingly insurmountable obstacle. And then it’s a downhill slide as one will beat themselves up daily until they tell themselves, ‘It’s no use; I may as well give up.’But what if you erased that thought and made it a positive declaration, such as,…
Elinor Stutz
December 17, 2024 Online Business Provides Opportunities In a rapidly evolving digital world, aging does not have to be a barrier to starting an online business. Online businesses, known as e-businesses and e-commerce, are commercial activities that take place over the Internet. They have grown in popularity as tech…
Online Business Provides Opportunities In a rapidly evolving digital world, aging does not have to be a barrier to starting an online business. Online businesses, known as e-businesses and e-commerce…
Online Business Provides Opportunities In a rapidly evolving digital world, aging does not have to be a barrier to starting an online business. Online businesses, known as e-businesses and e-commerce, are commercial activities that take place over the Internet. They have grown in popularity as technology and internet access have expanded globally. From small startups to large corporations, businesses of all sizes are finding the digital world to be a lucrative platform for reaching customers, optimizing operations, and driving growth. Our experts in this area of the site talk about launching …
Come be inspired, LISTEN TODAY! https://open.spotify.com/show/7cyzuDPEQe5OwZIsWfQbUIGet this author’s book: Karrie’s Thorn https://a.co/d/adxkOPz A Forgotten Door Called Home https://a.co/d/adxkOPz Hearing the Gospel Through Charles Dickens’ ‘A Christmas Carol” …
Come be inspired, LISTEN TODAY! https://open.spotify.com/show/7cyzuDPEQe5OwZIsWfQbUIGet this author’s book: Karrie’s Thorn https://a.co/d/adxkOPz A Forgotten Door Called Home …
Come be inspired, LISTEN TODAY! https://open.spotify.com/show/7cyzuDPEQe5OwZIsWfQbUIGet this author’s book: Karrie’s Thorn https://a.co/d/adxkOPz A Forgotten Door Called Home https://a.co/d/adxkOPz Hearing the Gospel Through Charles Dickens’ ‘A Christmas Carol” https://a.co/d/adxkOPz The Little Clay Pot https://a.co/d/adxkOPzFind this guest online: https://www.youtube.com/channel/UCl0DiPCgRQ88e2Zmy_QOo4A revcherylkincaid.com http://Dickensandchristianity.com https://www.amazon.com/author/dickensandchristianity.com…
Amanda Blackwood
December 17, 2024 
Did you know Serie A Partners with Meta to Combat Piracy?Meta and Italy's Serie A have joined forces to combat illegal streaming of soccer matches on social media, a growing issue threatening broadcast revenue. The partnership grants Serie A access to Meta’s tools for monitoring and removing una…
Did you know Serie A Partners with Meta to Combat Piracy?Meta and Italy's Serie A have joined forces to combat illegal streaming of soccer matches on social media, a growing issue threatening broadc…
Did you know Serie A Partners with Meta to Combat Piracy?Meta and Italy's Serie A have joined forces to combat illegal streaming of soccer matches on social media, a growing issue threatening broadcast revenue. The partnership grants Serie A access to Meta’s tools for monitoring and removing unauthorized streams on Facebook and Instagram, while also developing software to expedite reporting. This initiative aligns with Italy's broader crackdown on online piracy, which has included new legislation and police operations to dismantle piracy networks, addressing significant financial losses fo…
John Morley
December 17, 2024 
Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.I thought of that famous musical number when I re…
Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his im…
Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.I thought of that famous musical number when I read this lesson in a recent podcast guest application – “Never forget the independence of your imagination.”A perfect explanation of Tevye. And hopefully, of you and I as well, after we listen to my latest guest…Jeffery Keilholtz, SVP of Marketing, Broadway Licensing Global [https://broadwayl…
Daniel Burstein
December 17, 2024 
Family caregiving is a profound and complex journey, particularly when faced with dementia or terminal illnesses. In this podcast episode, a replay of a Books & Chit Chat discussion, we delve into the experiences of Malia Kline, co-author of "Sisterly Shove." She shares her heartfelt story of ca…
Family caregiving is a profound and complex journey, particularly when faced with dementia or terminal illnesses. In this podcast episode, a replay of a Books & Chit Chat discussion, we delve into…
Family caregiving is a profound and complex journey, particularly when faced with dementia or terminal illnesses. In this podcast episode, a replay of a Books & Chit Chat discussion, we delve into the experiences of Malia Kline, co-author of "Sisterly Shove." She shares her heartfelt story of caring for her aging parents and the intricate dynamics encountered with her physician sister and co-author Diane Stinson. Malia’s caregiving journey begins with her family grappling with the twin burdens of her father’s dementia and her mother’s pancreatic cancer. Malia and Diane had differi…
Marianne Sciucco
December 17, 2024 
Send us a textIn this episode, Kim welcomes back Carrie Adelstein, an entrepreneur from Ontario, Canada. They discuss the wisdom that comes with age, Carrie's journey of self-discovery, and her unique approach to intuitive business consulting. Carrie shares her personal story of courage, navig…
Send us a textIn this episode, Kim welcomes back Carrie Adelstein, an entrepreneur from Ontario, Canada. They discuss the wisdom that comes with age, Carrie's journey of self-discovery, and her u…
Send us a textIn this episode, Kim welcomes back Carrie Adelstein, an entrepreneur from Ontario, Canada. They discuss the wisdom that comes with age, Carrie's journey of self-discovery, and her unique approach to intuitive business consulting. Carrie shares her personal story of courage, navigating her daughter’s autism diagnosis, and how it led to her embracing her intuition in both personal and professional life. They explore the balance of masculine and feminine energy in business, the importance of delegating tasks, and how listening to one's inner voice can lead to greater su…
Kim Benoy
December 17, 2024 
