Monday - April 21st, 2025
Apple News
×

What can we help you find?

Open Menu
Ben Graham Joe & Bella VP of Marketing

Ben Graham is the Vice President of Marketing at Joe & Bella, an adaptive-apparel company for older adults that focuses on creating innovative and fashionable apparel. Joe & Bella was recently awarded the “Most Innovative Older Adult Clothing Brand: 2022” by Global Health and “2022 Best New Apparel Brand” by Boomer Venture Summit. Joe & Bella’s first adaptive clothing line, CareZips, won the 2022 "Best New Product”award by Today’s Caregiver Magazine and Caregiver.com. Ben was previously Vice President of Marketing and Partnerships at Collaborata, an innovative marketing-research firm that brought corporate partners together to find solutions to business problems. Collaborata focuses on topics including Caregiving, Aging, diversity, and equity with clients such as AARP, Procter & Gamble, Bank of America, Target, and Nike. Ben spent many years, together with his family, providing care for his two grandparents who lived for nearly a decade in assisted living and memory care.

Recent Content

Loading...
Tuesday Tips, Trends & Tales: Caregiver Q&A With Nurse Taylor

My husband was diagnosed with Parkinson's three years ago. Lately, I've noticed he's becoming frustrated when getting dressed, especially when dealing with buttons. He's always been independent an…

My husband was diagn…

My husband was diagnosed with Parkinson's three years ago. Lately, I've noticed he's becoming frustrated when getting dressed, especially when dealing with buttons. He's always been independent and I don't want to make him feel worse by suggesting he needs help. Any advice? - Margaret, Ohio Nurse Taylor: Margaret, this is such a common experience for those caring for loved ones with Parkinson's. Your sensitivity to your husband's independence speaks volumes about your respect for his dignity. Fine motor challenges are a natural part of Parkinson's progression, and frustration during dre…

Read More
“The Magnets Made Him Giggle Again” – Real Stories from Joe & Bella Customers

Customer Stories: How Joe & Bella Changed Our Daily Routine   At Joe & Bella, we're more than just an adaptive clothing company—we're in the business of transforming daily life for our customers. T…

Customer Stories: Ho…

Customer Stories: How Joe & Bella Changed Our Daily Routine   At Joe & Bella, we're more than just an adaptive clothing company—we're in the business of transforming daily life for our customers. The real impact of our innovative designs is best told through the words of those who experience them every day. Here are four stories that capture how the right clothing can make all the difference. "The Magnets Made Him Giggle Again" – Brian J. When Brian noticed his husband's grandfather struggling with everyday tasks, he took a chance on Joe & Bella's magnetic button-down shirts—and discove…

Read More
Understanding Age-Related Dressing Challenges: The Physical and Cognitive Changes That Affect Dressing

By Taylor, RN & Joe & Bella Chief of Customer Happiness  Getting dressed is something most of us take for granted – that is, until it becomes difficult. For many older adults, the simple act of dre…

By Taylor, RN & Joe …

By Taylor, RN & Joe & Bella Chief of Customer Happiness  Getting dressed is something most of us take for granted – that is, until it becomes difficult. For many older adults, the simple act of dressing can become increasingly challenging due to various age-related changes. Understanding these challenges helps us create better solutions and communicate more effectively with our customers. Reduced Dexterity and Fine Motor Skills As we age, many people experience decreased hand dexterity and finger strength. This makes manipulating small buttons, hooks, and zippers particularly frustrating. E…

Read More
Providing Home Care for People with Disabilities: A Comprehensive Guide

When it comes to in-home care for disabled adults, home care services offer an indispensable resource. This guide aims to explore the vital aspects of home care tailored specifically for those with di…

When it comes to in-…

When it comes to in-home care for disabled adults, home care services offer an indispensable resource. This guide aims to explore the vital aspects of home care tailored specifically for those with disabilities, emphasizing how these services can significantly improve their daily living conditions and overall well-being. By understanding the unique needs of this group, caregivers and family members can provide more effective support when taking care of a disabled person. Let’s explore the specifics of in-home support, outline the myriad benefits, and provide actionable advice for implementin…

Read More
10 Fun Things To Do With Grandparents &Raquo; Adaptive Tops
10 Fun Things To Do With Grandparents

Grandparents often enjoy activities rooted in nostalgia, creativity, or learning, which makes it easy to find things old people like to do that can be shared as a family.  Whether you're cooking a fa…

Grandparents often e…

Grandparents often enjoy activities rooted in nostalgia, creativity, or learning, which makes it easy to find things old people like to do that can be shared as a family.  Whether you're cooking a favorite family recipe, fitting adaptive clothes, or simply spending quality time together, these activities are perfect for spending time with your grandma and grandpa.  In this guide, we’ll cover 10 fun things to do with grandparents to help you plan your next outing. 1. Go Shopping for Adaptive Clothing Together Shopping for adaptive clothing together can be a delightful way to bond with your …

Read More
10 Helpful Things That Help Seniors At Home &Raquo; 1. Magnetic Closure Shirts
10 Helpful Things That Help Seniors At Home

As our loved ones age, their needs evolve.  Fortunately, practical tools and thoughtful products are designed to make life easier for seniors. These items not only improve safety but also help mainta…

As our loved ones ag…

As our loved ones age, their needs evolve.  Fortunately, practical tools and thoughtful products are designed to make life easier for seniors. These items not only improve safety but also help maintain their sense of independence and well-being. If you're searching for gifts for mom or gifts for dad, these thoughtful ideas can show your care while addressing their unique needs.  Let’s explore ten practical items that can make a real difference for senior loved ones. 1. Magnetic Closure ShirtsFor seniors with arthritis or limited hand strength, magnetic clothing is a practical and stylish…

Read More
Why Compression Socks For Flying Are A Must-Have &Raquo; What Are Compression Socks
Why Compression Socks For Flying Are A Must-Have

Flying on long trips can damage circulation. Sitting for hours in cramped seats makes it difficult for blood to flow properly, often leading to discomfort. Common problems during flights include swoll…

Flying on long trips…

Flying on long trips can damage circulation. Sitting for hours in cramped seats makes it difficult for blood to flow properly, often leading to discomfort. Common problems during flights include swollen ankles, leg fatigue, and the risk of deep vein thrombosis (DVT). Without movement, blood circulation slows, and gravity causes blood to pool in the lower legs.  This can make your legs feel heavy and increase the risk of blood clots and other circulation-related issues. Compression socks for flying offer a simple and effective solution. Let us explore the benefits of compression socks for trav…

Read More
How To Make Life Easier With A Broken Arm: 9 Important Products &Raquo; Adaptive Clothing For Easier Dressing
How To Make Life Easier With A Broken Arm: 9 Important Products

Breaking an arm can significantly disrupt your daily routine. It can make everyday tasks like dressing, eating, and maintaining hygiene much harder. However, with the right tools and routine adjustmen…

Breaking an arm can …

Breaking an arm can significantly disrupt your daily routine. It can make everyday tasks like dressing, eating, and maintaining hygiene much harder. However, with the right tools and routine adjustments, you can maintain a sense of independence and comfort, similar to how life was before you broke your arm. At Joe & Bella, we’re dedicated to creating adaptive clothing that offers comfort and functionality to make life more manageable during this time. Our products, especially our broken arm adaptive clothing, are designed to accommodate limited mobility, protect your injured arm, and support…

Read More
Tuesday Trends: Where Fashion & Memory Care Surprisingly Intersect

Fashionable Inclusion: How Design is Evolving for Memory Care The worlds of fashion and inclusive design are merging in exciting ways, creating new possibilities for older adults experiencing cognitiv…

Fashionable Inclusio…

Fashionable Inclusion: How Design is Evolving for Memory Care The worlds of fashion and inclusive design are merging in exciting ways, creating new possibilities for older adults experiencing cognitive changes. This week, we're exploring two significant trends reshaping how we think about clothing for those living with memory-related conditions. The Inclusive Design Revolution Mainstream brands are increasingly embracing universal design principles that benefit everyone while being particularly helpful for those with limitations. This shift represents a move away from "special" products that c…

Read More
Ask Taylor: Tuesday Tips, Trends & Tales

Taylor, our Joe & Bella’s Chief of Customer Happiness and former Geriatric RN, answers your questions about aging with dignity, style, and comfort. Q: What clothing options work best for someone who…

Taylor, our Joe & Be…

Taylor, our Joe & Bella’s Chief of Customer Happiness and former Geriatric RN, answers your questions about aging with dignity, style, and comfort. Q: What clothing options work best for someone who spends most of their day in a wheelchair? Taylor: I’ve worked with many wheelchair users and have seen firsthand how clothing can make a significant difference in terms of both comfort and dignity. The key considerations are preventing pressure points, maintaining ease of dressing, and preserving style. For tops, I recommend button-downs with magnetic closures, like our Everyday Button Shirts f…

Read More
Ask Nurse Taylor: Your Questions Answered

Hi Everybody, Taylor here, RN and Chief Customer Happiness Officer at Joe & Bella. Today, I'm answering some of your most frequently asked questions about adaptive clothing and medical needs. Q: "Can …

Hi Everybody, Taylor…

Hi Everybody, Taylor here, RN and Chief Customer Happiness Officer at Joe & Bella. Today, I'm answering some of your most frequently asked questions about adaptive clothing and medical needs. Q: "Can I wear magnetic closures with my pacemaker?” A: Great question! While our magnetic closures are designed to be not only easy and quick to use, they’re also gentle. Even so, we always recommend you consult with your doctor first. Q: "Which pants work best with medical devices like catheters and ostomy bags?" A: For ostomy care, both our CareZips® and Side-Zip pants work well, depending on y…

Read More
Making Caregivers’ Lives Easier

Hi Everyone, Taylor here, RN and Chief Customer Happiness Officer at Joe & Bella. February 20th is National Caregiver Appreciation Day - a moment to recognize both family and professional caregivers w…

Hi Everyone, Taylor …

Hi Everyone, Taylor here, RN and Chief Customer Happiness Officer at Joe & Bella. February 20th is National Caregiver Appreciation Day - a moment to recognize both family and professional caregivers who devote themselves to helping others. As someone who has trained caregivers at assisted-living communities, I know that even small things can make a big difference in daily care routines. Take dressing, for example. What used to be a lengthy, often stressful process has become remarkably easier for Joe & Bella customers. One daughter recently told me how our Magnetic Button-Down Shirt lets her f…

Read More

Contributors

Show More

Keep Up To Date With Our Latest Baby Boomer News & Offers!

Sign Up for Our FREE Newsletter

Name(Required)
This field is for validation purposes and should be left unchanged.