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Ben Graham Joe & Bella VP of Marketing

Ben Graham is the Vice President of Marketing at Joe & Bella, an adaptive-apparel company for older adults that focuses on creating innovative and fashionable apparel. Joe & Bella was recently awarded the “Most Innovative Older Adult Clothing Brand: 2022” by Global Health and “2022 Best New Apparel Brand” by Boomer Venture Summit. Joe & Bella’s first adaptive clothing line, CareZips, won the 2022 "Best New Product”award by Today’s Caregiver Magazine and Caregiver.com. Ben was previously Vice President of Marketing and Partnerships at Collaborata, an innovative marketing-research firm that brought corporate partners together to find solutions to business problems. Collaborata focuses on topics including Caregiving, Aging, diversity, and equity with clients such as AARP, Procter & Gamble, Bank of America, Target, and Nike. Ben spent many years, together with his Family, providing care for his two grandparents who lived for nearly a decade in assisted living and memory care.

Recent Content

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What Is Adaptive Clothing? A Complete Guide For Seniors And Caregivers &Raquo; Men Hoodease
What is Adaptive Clothing? A Complete Guide for Seniors and Caregivers

Adaptive clothing has transformed how millions of people get dressed every day. Whether you're recovering from surgery, living with Arthritis, or caring for an aging parent, adaptive apparel offers pr…

Adaptive clothing ha…

Adaptive clothing has transformed how millions of people get dressed every day. Whether you're recovering from surgery, living with arthritis, or caring for an aging parent, adaptive apparel offers practical solutions that make dressing easier, more comfortable, and more dignified. This guide covers everything you need to know about adaptive clothing: what it is, who benefits from it, and how to choose the right options for your needs. And we'll share our unique insights that we've learned here at Joe & Bella from talking to our customers. What is Adaptive Clothing? Adaptive clothing (also cal…

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5 Learnings: Moving My Parents into Assisted Living

If you’re thinking about  moving a loved one into a senior-living community, I’m hoping my family's experience -- including some surprises -- might be helpful. At the very least, you’ll see you…

If you’re thinking…

If you’re thinking about  moving a loved one into a senior-living community, I’m hoping my family's experience -- including some surprises -- might be helpful. At the very least, you’ll see you’re not in it alone, and there are plenty of positives that I hope you find encouraging.    Of course, I’ve only shared five “learnings” (including the one we’re solving for at Joe & Bella). There are so many more, and we’d be grateful if you’d share yours under the comment section at the end of this article.    - Peter      1. Life has changed forever: This was the tough…

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The Future Of Fashion Is Adaptive, And It'S About Time &Raquo; Joe Bella Navy Xs Hoodease The Magnetic Zip Up Hoodie For Women 1237096581
The Future of Fashion Is Adaptive, And It’s About Time

For decades, the fashion industry has operated on a simple assumption: design for the "average" body, and everyone else will figure it out. But what happens when you can't lift your arms high enough t…

For decades, the fas…

For decades, the fashion industry has operated on a simple assumption: design for the "average" body, and everyone else will figure it out. But what happens when you can't lift your arms high enough to pull a sweater over your head? When arthritis makes buttoning a shirt feel like solving a Rubik's cube? When a Stroke leaves one side of your body weaker, turning getting dressed into a 45-minute ordeal? For millions of people (seniors, people with disabilities, those recovering from surgery or injury) fashion hasn't just been inaccessible. It's been an afterthought. That's changing. And the shi…

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5 Ways To Make A Home Safer For Seniors &Raquo; Home Safety
5 Ways to Make a Home Safer for Seniors

Creating a Comprehensive Home Safety Plan Written by Taylor Thoen Donaldson, RN, Joe & Bella's Chief Customer Happiness Officer Making a home safer for seniors is not a one-time checklist—it's an …

Creating a Comprehen…

Creating a Comprehensive Home Safety Plan Written by Taylor Thoen Donaldson, RN, Joe & Bella's Chief Customer Happiness Officer Making a home safer for seniors is not a one-time checklist—it's an ongoing process that evolves as mobility, vision, and health needs change.  As we age, the home we've lived in for decades can quietly transform into a landscape of hidden hazards. Simple daily activities—walking to the bathroom at night, stepping out of the shower, or bending down to pick up the mail—suddenly carry serious risks. Falls are the leading cause of injury and death among older a…

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The Medicare Questions People Don’t Ask Until It’s Too Late &Raquo; The Medicare Questions People Don T Ask Until It S Too Late
The Medicare Questions People Don’t Ask Until It’s Too Late

Introduction by Jimmy Zollo, Co-Founder, Joe & Bella Medicare insights from Jeff Goldman, President, GM Goldman & Associates Medicare is one of the most important decisions an older adult will ever ma…

Introduction by Jimm…

Introduction by Jimmy Zollo, Co-Founder, Joe & Bella Medicare insights from Jeff Goldman, President, GM Goldman & Associates Medicare is one of the most important decisions an older adult will ever make — and one of the most confusing. We hear about it constantly from our customers and their families: the deadlines, the plan options, the fear of making a costly mistake. That's why we asked Jeff Goldman, President of GM Goldman & Associates, to answer the questions we hear most. His agency has been helping people navigate Medicare for decades — not with pressure or jargon, but with patience…

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A Complete Guide To Fall Prevention At Home &Raquo; With Hidden Magnetic Buttons 38
A Complete Guide to Fall Prevention at Home

For older adults, maintaining independence and staying in the comfort of home is a top priority. However, as we age, changes in balance, vision, strength, and sensory perception can quietly increase t…

For older adults, ma…

For older adults, maintaining independence and staying in the comfort of home is a top priority. However, as we age, changes in balance, vision, strength, and sensory perception can quietly increase the risk of slips, trips, and falls. According to the Centers for Disease Control and Prevention (CDC), one in four older adults falls each year, making falls the leading cause of both fatal and nonfatal injuries among adults aged 65 and older. The encouraging news is that the vast majority of falls are entirely preventable. By making thoughtful, proactive modifications to the living environment …

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The Reluctant Caregiver (Part 2)

Joy Johnston did not expect that she would become a full-time caregiver for her mother soon after her father died of dementia. But she persevered, uprooting her life and moving cross-country to care f…

Joy Johnston did not…

Joy Johnston did not expect that she would become a full-time caregiver for her mother soon after her father died of dementia. But she persevered, uprooting her life and moving cross-country to care for her mom. Her memoir, The Reluctant Caregiver: Missives from the Caregiving Minefields, provides a fresh perspective on how to provide care even if you’re not a natural caregiver. Joy’s writings also highlight the challenges involved in long-distance and rural caregiving.  Below is the second part of a conversation we had about her caregiving experiences. You can read the first half of the …

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“Solo Agers” Prepare for their 3rd Act

Carol Marak is a Solo Advisor and Advocate, and soon-to-be-published author of the book Solo and Smart. Carol is a former family caregiver; she has spent the last decade providing help and advice to c…

Carol Marak is a Sol…

Carol Marak is a Solo Advisor and Advocate, and soon-to-be-published author of the book Solo and Smart. Carol is a former family caregiver; she has spent the last decade providing help and advice to countless aging adults planning for their future. Carol’s work has appeared in Time Magazine, ABC News, New York Times, USA Today, Washington Post, US News and AARP the Magazine.   This interview has been edited for length and Clarity and covers essential Retirement Planning for solo agers.     Ben: What's your background and how did you get involved in advocating for solo aging? Carol: I'm a…

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6 Sustainable Caregiving Strategies

Theresa Wilbanks cared for her father until his passing at 99 years of age. Theresa founded Sustainable Caregiving and works with fellow family caregivers to help them navigate their caregiving journ…

Theresa Wilbanks car…

Theresa Wilbanks cared for her father until his passing at 99 years of age. Theresa founded Sustainable Caregiving and works with fellow family caregivers to help them navigate their caregiving journey. Look for Theresa’s book, Navigating the Caregiver River: A Journey to Sustainable Caregiving, coming soon! By Theresa Wilbanks During the time that I cared for Dad, I experienced the raging river of Emotions that comes with caring for a family member. Overwhelmed and drowning, I navigated toward a more sustainable caregiving experience. When I learned to set boundaries, use mindfulness to…

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What Do Senior Citizens Wear? A Practical Guide to Comfortable, Stylish Clothing

Getting dressed should feel simple, comfortable, and familiar. But as people get older, clothing needs often change. Mobility may be more limited, balance can become less steady, and small tasks like …

Getting dressed shou…

Getting dressed should feel simple, comfortable, and familiar. But as people get older, clothing needs often change. Mobility may be more limited, balance can become less steady, and small tasks like buttoning a shirt or pulling on pants can take more effort than they used to. So what do senior citizen men wear? And what do senior citizen women wear? The short answer is that most seniors wear clothing that feels comfortable, easy to manage, and appropriate for their daily routine. That might mean soft pull-on pants, easy-to-button shirts, non-slip socks, roomy cardigans, or adaptive clothing d…

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Unlocking Comfort and Style: The Benefits of Adaptive Clothing for Seniors

As we age, our bodies change, and so do our clothing needs. For seniors, getting dressed can become a challenging task due to limited mobility, dexterity issues, and various medical conditions. That's…

As we age, our bodie…

As we age, our bodies change, and so do our clothing needs. For seniors, getting dressed can become a challenging task due to limited mobility, dexterity issues, and various medical conditions. That's where adaptive clothing comes in to save the day (and your fashion game)! In this article, we'll explore the incredible benefits of adaptive clothing for seniors and why it's a game-changer. 1. Enhanced Comfort and Ease of Dressing Let's face it - comfort is key, especially for our beloved seniors. Adaptive clothing is designed with their comfort in mind, offering features that make dressing a br…

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The Evolution of Adaptive Clothing: From Function to Fashion

When you think of fashion, you probably imagine runway models, trendy outfits, and bold accessories. But what if adaptive fashion could also be functional? That's where adaptive clothing comes in. Th…

When you think of fa…

When you think of fashion, you probably imagine runway models, trendy outfits, and bold accessories. But what if adaptive fashion could also be functional? That's where adaptive clothing comes in. This innovative style of clothing has a rich history, with its roots in providing comfort and ease of use for individuals with disabilities. Today, adaptive clothing has evolved to be both practical and fashionable, revolutionizing the way we think about inclusivity in the fashion industry. The Early Days of Adaptive Clothing The concept of adaptive clothing can be traced back many centuries. In anc…

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