Digital Marketing
Digital Marketing
In the digital age, marketing has transformed from traditional methods like print ads and billboards to dynamic online strategies. The digital landscape offers vast opportunities for brands to engage directly with consumers through diverse channels. Our experts in this section of the site will explore how these shifts have redefined the way businesses operate and market themselves today. Digital marketing involves using online platforms to promote products or services. It encompasses a variety of techniques, including SEO (Search Engine Optimization), content marketing, and social media strategies.
Search Engine Optimization (SEO) is the backbone of effective digital marketing. By optimizing website content for search engines, businesses can increase their visibility and attract more organic traffic. Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With billions of users worldwide, social media platforms such as Facebook, Instagram, X and LinkedIn offer a vast audience for businesses and individuals to tap into. And email marketing remains one of the most effective ways to reach customers directly. Understanding your audience is essential to any digital marketing strategy. Integrating marketing efforts across all of these channels can ensure a consistent message and enhances customer experiences.
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From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology l…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology leader with 30+ years of experience currently serving as the Chief Product and Technology Officer for Plastiq, a leading intelligent payments platform. Top 3 Value Bombs 1. Small business owners must find a tool to help them quickly reduce spending time with the financial flow process of the business…
John Lee Dumas
January 25, 2025 
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to ans…
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact …
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to answer questions is the best sales technique because the insights help us create a path forward together. However, it would be untruthful to claim every situation works as we plan it. Aside from the immediate answer of, ‘No, we are not interested,’ sometimes a steady client must part ways. Our…
Elinor Stutz
January 24, 2025 
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, starting a fitness journey, or writing the first sentence of a book, the fear of starting can feel ov…
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, s…
We’ve all been there—staring at a blank screen, a daunting to-do list, or the first step of a big project, feeling frozen by the sheer weight of beginning. Whether it’s launching a new career, starting a fitness journey, or writing the first sentence of a book, the fear of starting can feel overwhelming. But here’s the truth: beginning is the gateway to finishing, and overcoming that initial fear is the first step toward success.In this article, and podcast we’ll explore the root causes of the fear of beginning, reframe how we think about starting, and provide practical strategies to…
Deborah Johnson
January 24, 2025 
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitter).Learn how Thumzup's proprietary AdTech platform is revolutionizing social media marketing by dir…
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitt…
Join Carmel Fisher as she sits down with Robert Steele, CEO of Thumzup Media (NASDAQ: TZUP), who shares insights on their explosive growth to 600+ advertisers and recent expansion to X (formerly Twitter).Learn how Thumzup's proprietary AdTech platform is revolutionizing social media marketing by directly connecting brands with everyday content creators across five major platforms.Steele discusses:The company's innovative payment verification systems through PayPal and Venmo integrationTheir AI-powered campaign optimization strategy with Tedras Global SolutionsKey revenue metrics and ROI that a…
Carmel Fisher
January 24, 2025 
Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. With her passion for community engagement, Kathleen provides invaluable advice on organizing events tha…
Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. Wit…
Kathleen Davies, a renowned event strategist with collaborations including the NFL under her belt, shares her wealth of knowledge on the transformative impact of live events in our latest episode. With her passion for community engagement, Kathleen provides invaluable advice on organizing events that truly connect, inspire, and involve attendees. Our conversation navigates through the intricate process of conducting thorough research, leveraging data analytics, and the importance of competitive analysis to ensure event success. Kathleen's unique insights make this episode an essential listen f…
Steve Ramona
January 24, 2025 
Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments, living and communicating with her parts and the ways it affects her life. =========================…
Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments,…
Send us a textIn this episode we interview Dr. Adrian on her journey navigating dissociative identity disorder (DID). She shares with us everything there is to learn about DID: the causes, treatments, living and communicating with her parts and the ways it affects her life. =================================Adrian A. Fletcher, Psy.D., M.A., is a licensed psychologist, author, and survivor with lived experience of Dissociative Identity Disorder (DID) formerly known as Multiple Personality Disorder. She also uses the name Adrienne & Co. System to reflect a DID system of 22+ parts. She is a tr…
Jennica Sadhwani
January 24, 2025 
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A,…
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform fo…
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A, and Website Security 💡Shopper Approved helps brands build trust from search to checkout with their Traffic & Conversion Suite 💡In this episode, Jason & Scott discuss how discerning consumers the world over are becoming more selective where they shop and who they trust and how brands c…
Jason Greenwood
January 24, 2025 
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPPER APPROVED | THE ECOMMERCE EDGE Podcast -------------------------- 💡Scott (https://www.lin…
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPP…
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPPER APPROVED | THE ECOMMERCE EDGE Podcast -------------------------- 💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A, and Website Securit…
Jason Greenwood
January 24, 2025 
In today's episode, we delve into the often-overlooked world of digital legacy planning with our special guests, Tatyana and Natalia, co-founders of DEXIT. DEXIT specializes in helping individuals manage and organize their digital assets—ranging from social media accounts and online subscri…
In today's episode, we delve into the often-overlooked world of digital legacy planning with our special guests, Tatyana and Natalia, co-founders of DEXIT. DEXIT specializes in helping individu…
In today's episode, we delve into the often-overlooked world of digital legacy planning with our special guests, Tatyana and Natalia, co-founders of DEXIT. DEXIT specializes in helping individuals manage and organize their digital assets—ranging from social media accounts and online subscriptions to digital photos and crypto wallets.Our host, Darleen Mahoney, chats with Tatyana and Natalia about the importance of having a comprehensive plan for your online accounts, especially in situations of cognitive decline or after passing away. Through personal anecdotes and expert advice, they …
Darleen Mahoney
January 24, 2025 
Harry Duran is on a mission to help people find their voice through podcasting, combining his heart-led approach with a passion for empowering others to share their stories. This episode is for you if:-you don’t think your story is worth telling (spoiler: it is) -you have ever considered start…
Harry Duran is on a mission to help people find their voice through podcasting, combining his heart-led approach with a passion for empowering others to share their stories. This episode is for you if…
Harry Duran is on a mission to help people find their voice through podcasting, combining his heart-led approach with a passion for empowering others to share their stories. This episode is for you if:-you don’t think your story is worth telling (spoiler: it is) -you have ever considered starting a podcast -you have a desire to start a business -you wonder how entrepreneurs can follow their hearts in a bottom-line focused world**Welcome to Be The Good with Kate, the show where guests leave you inspired to uncover your passions, and discover tangible ways to make a difference along t…
Kate Cherichello
January 24, 2025 
