Marketing
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Considering that 12 Million Baby Boomers still own businesses and the rest of us are affected by marketing on a daily basis, understanding the Baby Boomer Generation is crucial for businesses aiming to effectively communicate and engage with this demographic. Baby Boomers hold significant purchasing power, and tailoring marketing efforts to their preferences can drive business Growth.
Baby Boomers value authenticity and are more likely to respond to direct and personal communication. They appreciate well-researched, informative content. Unlike younger generations, Boomers are less influenced by trends and more by value, reliability, and quality. Therefore, businesses should focus on these aspects when marketing to this demographic.
It’s also important to note that Baby Boomers are becoming increasingly tech-savvy, making digital marketing channels an effective way to reach them. However, traditional mediums like print, TV, and radio shouldn’t be overlooked. A balanced, multi-channel approach is the key to successful marketing by and for this generation.
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From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology l…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Stoyan Kenderov is a global products and technology leader with 30+ years of experience currently serving as the Chief Product and Technology Officer for Plastiq, a leading intelligent payments platform. Top 3 Value Bombs 1. Small business owners must find a tool to help them quickly reduce spending time with the financial flow process of the business…
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