Marketing
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Considering that 12 Million Baby Boomers still own businesses and the rest of us are affected by marketing on a daily basis, understanding the Baby Boomer Generation is crucial for businesses aiming to effectively communicate and engage with this demographic. Baby Boomers hold significant purchasing power, and tailoring marketing efforts to their preferences can drive business Growth.
Baby Boomers value authenticity and are more likely to respond to direct and personal communication. They appreciate well-researched, informative content. Unlike younger generations, Boomers are less influenced by trends and more by value, reliability, and quality. Therefore, businesses should focus on these aspects when marketing to this demographic.
It’s also important to note that Baby Boomers are becoming increasingly tech-savvy, making digital marketing channels an effective way to reach them. However, traditional mediums like print, TV, and radio shouldn’t be overlooked. A balanced, multi-channel approach is the key to successful marketing by and for this generation.
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Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true up…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, espe…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true upon closing the first part of this decade, a time that, for various reasons, hasn’t been the closest ally to businesses worldwide.However, we must not let this excitement take us too far. It’s vital to plan diligently for the moment’s needs and hone our enthusiasm so that it is directed in …
Elinor Stutz
December 24, 2024 
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws …
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is ne…
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws at you, it can be difficult to process and easy for bad habits to prevail. But what if there was a way to deal with life’s hardships, or even just evolve into a better version of yourself? Mindfulness is a mental state achieved through awareness. Those who practice it see improvements in things li…
Ron Kaiser, Ph.D.
December 24, 2024 
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real…
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, …
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real business growth isn’t about flashy marketing tactics or big ad budgets—it’s about the vibe you put out and the community you create. If you want people to buy from you, they need to feel drawn to your energy and know who you are at your core. Here’s what stood out to me most in our conversa…
LORRAINE Ball
December 24, 2024 
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her c…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Inte…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her company, as a recruiting company, makes business fun! Discover the system she and her team use to make all this happen all while building into a fun company culture. IntegrateUp is a recruiting company in the digital marketing industry. They serve visionary entrepreneurs by helping them build dream t…
Deborah Johnson
December 23, 2024 This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, business, travel and communities you #CREATEIT www.bit.ly/createitlikeaboss
This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, busi…
This one is for the creators, dreamers, transformers who are ready to create a life and business they love. Each day I spill the tea on tips, tools and tech in faith, wellness, wealth, marketing, business, travel and communities you #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitlikeaboss
The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitli…
The REAL of being a Creator not. just the highlight REEL. I talk about faith, wellness, wealth, marketing, business, travel and the divine downloads along the way. Lets #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did.Here’s a link to the AMMO program if you wa…
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio O…
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate, grab a copy of The Luke In Time Mysteries Audio Omnibus, starting at just $1. You’ll be happy you did.Here’s a link to the AMMO program if you want to learn from Steve the marketing genius.Here’s the link to the podcast that convinced me (brainwashed, some might say) into buying Bitcoin. And here’s a link to the cold-storage wallet I’ll be buying to keep my Bitcoin safe from Bitcoin Pirates.With Love,Jody J. Sperling Get full access t…
Jody J Sperling
December 23, 2024 
Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights a…
Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you…
Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work togeth…
Whitney Lee
December 23, 2024 
John Horn is the CEO of StubGroup. He helps small business owners and marketing teams struggling with paid ads achieve real ROI, He's generated hundreds of millions in revenue for clients.Join us for an exciting conversation with John Horn, the founder of Stub Group, who has generated over $400…
John Horn is the CEO of StubGroup. He helps small business owners and marketing teams struggling with paid ads achieve real ROI, He's generated hundreds of millions in revenue for clients.Join us…
John Horn is the CEO of StubGroup. He helps small business owners and marketing teams struggling with paid ads achieve real ROI, He's generated hundreds of millions in revenue for clients.Join us for an exciting conversation with John Horn, the founder of Stub Group, who has generated over $400 million in revenue for clients through Google Ads. Discover the future of AI in search marketing, the impact of YouTube on search rankings, and the evolving landscape of Google Ads. John shares invaluable insights on leveraging AI for data analysis, optimizing ad spend, and the power of the right k…
Mark Savant
December 23, 2024 
