Marketing
Marketing Strategies
Considering that 12 Million Baby Boomers still own businesses and the rest of us are affected by marketing on a daily basis, understanding the Baby Boomer Generation is crucial for businesses aiming to effectively communicate and engage with this demographic. Baby Boomers hold significant purchasing power, and tailoring marketing efforts to their preferences can drive business Growth.
Baby Boomers value authenticity and are more likely to respond to direct and personal communication. They appreciate well-researched, informative content. Unlike younger generations, Boomers are less influenced by trends and more by value, reliability, and quality. Therefore, businesses should focus on these aspects when marketing to this demographic.
It’s also important to note that Baby Boomers are becoming increasingly tech-savvy, making digital marketing channels an effective way to reach them. However, traditional mediums like print, TV, and radio shouldn’t be overlooked. A balanced, multi-channel approach is the key to successful marketing by and for this generation.
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Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book. “In The Toy Box: My Toys‘R’Us Journey Begins”: an eye-opening memoir that peels back the curtain on what goes on in the retail industry, and the var…
Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book. “In The Toy Box: My Toys‘R’Us Journey Begins”: a…
Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book. “In The Toy Box: My Toys‘R’Us Journey Begins”: an eye-opening memoir that peels back the curtain on what goes on in the retail industry, and the various situations encountered by the author during his time working with Toys‘R’Us. “In The Toy Box: My Toys‘R’Us Journey Begins” is the creation of published author, Sal Panicci, a graduate of Seton Hall University who worked as an advertising manager before taking the dive into working r…
David Watson
October 5, 2024 
Entrepreneur Jeremy Parker, who started his career in the unexpected realm of documentary filmmaking, shares his fascinating journey from the Vail Film Festival to founding Swag.com. Parker reveals the pivotal moment that led him to pivot away from filmmaking and embrace entrepreneurship, a path fil…
Entrepreneur Jeremy Parker, who started his career in the unexpected realm of documentary filmmaking, shares his fascinating journey from the Vail Film Festival to founding Swag.com. Parker reveals th…
Entrepreneur Jeremy Parker, who started his career in the unexpected realm of documentary filmmaking, shares his fascinating journey from the Vail Film Festival to founding Swag.com. Parker reveals the pivotal moment that led him to pivot away from filmmaking and embrace entrepreneurship, a path filled with both setbacks and triumphs. His story exemplifies that true success isn't about perfection but about perseverance and embracing the learning process. As we explore his ventures, including five startups with varying outcomes, listeners will gain insights into how adaptability and listening t…
Steve Ramona
October 4, 2024 
In today’s fast-paced world, where countless opportunities and distractions vie for our attention, the ability to decide what not to do is as crucial as choosing what to do. I recently read a book filled with stories about mishaps that landed people in the ER, Medical Mayhem, and though the exact …
In today’s fast-paced world, where countless opportunities and distractions vie for our attention, the ability to decide what not to do is as crucial as choosing what to do. I recently read a book f…
In today’s fast-paced world, where countless opportunities and distractions vie for our attention, the ability to decide what not to do is as crucial as choosing what to do. I recently read a book filled with stories about mishaps that landed people in the ER, Medical Mayhem, and though the exact sources couldn't always be documented since they happened years ago and in various parts of the world, they align with many stories told by first responders happening every day. One story that made me laugh involved a man in London who decided to install a hot tub in his one-bedroom apartment despit…
Deborah Johnson
October 4, 2024 
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Ensure Your Tax Employees Are Current with Tax LawsYou may not want to think about them again, but before you know it, tax season will be here. Employees will soon review their W-2 earned-income forms, which will be del…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Ensure Your Tax Employees Are Current with Tax LawsYou may not want to think about them again, but before you know it, …
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Ensure Your Tax Employees Are Current with Tax LawsYou may not want to think about them again, but before you know it, tax season will be here. Employees will soon review their W-2 earned-income forms, which will be delivered shortly after the year’s end. Now is a good time for HR departments to advise them to review their paycheck withholding and consider increasing their contributions to tax-advantaged retirement accounts, tax advisors say. As they share other pertinent tax-time tips, employers can also d…
Elinor Stutz
October 4, 2024 
Image via DALL-EReliable business partners are vital for continued success. But what does this mean for your company, and how important is working with the right people? Today, it’s almost impossible to run a business of any size wi…
Image via DALL-EReliable business partners are vital for continued success. But what does this mean for your company, and how importan…
Image via DALL-EReliable business partners are vital for continued success. But what does this mean for your company, and how important is working with the right people? Today, it’s almost impossible to run a business of any size without partnering with at least one other. From customer demands to improving services, here are some reasons for finding partners you can trust in your sector.Keeping on the Right Side of ComplianceCompliance is one of the major factors in modern business and industry. With adequate compliance measu…
Michael Levitt
October 4, 2024 
🎙️ Exciting insights await on the Podcast Power Summit with The Los Angeles Tribune featuring special guest Stacey Chillemi!Dive into how Stacey leveraged social media and digital platforms to elevate her podcast promotion strategy. Through a mix of articles, newsletters, interviews, and repurp…
🎙️ Exciting insights await on the Podcast Power Summit with The Los Angeles Tribune featuring special guest Stacey Chillemi!Dive into how Stacey leveraged social media and digital platforms to el…
🎙️ Exciting insights await on the Podcast Power Summit with The Los Angeles Tribune featuring special guest Stacey Chillemi!Dive into how Stacey leveraged social media and digital platforms to elevate her podcast promotion strategy. Through a mix of articles, newsletters, interviews, and repurposed episode transcripts, Stacey effectively engaged her audience with compelling content and actionable calls to action.Learn firsthand how Stacey's approach can enhance your podcast marketing efforts. Discover Stacey's expert tips on pitching stories to the media with authenticity and impact.Uncov…
Stacey Chillemi
October 4, 2024 
This week Armando sits down with Stacey Isaacs, co-founder of Work Injury Rights, to explore the incredible journey of building a successful law firm from scratch. Stacey shares the challenges of starting a business, the importance of investing in marketing and coaching, and the dynamic of working a…
This week Armando sits down with Stacey Isaacs, co-founder of Work Injury Rights, to explore the incredible journey of building a successful law firm from scratch. Stacey shares the challenges of star…
This week Armando sits down with Stacey Isaacs, co-founder of Work Injury Rights, to explore the incredible journey of building a successful law firm from scratch. Stacey shares the challenges of starting a business, the importance of investing in marketing and coaching, and the dynamic of working alongside her husband. They dive into topics like business growth, the client journey, and navigating the hurdles of entrepreneurship. If you're looking for insights on scaling a business and overcoming obstacles, this episode is for you!Leduc Entertainment is a video production company with office…
Armando Leduc
October 4, 2024 
Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book.“In The Toy Box: My Toys‘R’Us Journey Begins”: an eye-opening memoir that peels back the curtain on what goes on in the retail industry, and the v…
Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book.“In The Toy Box: My Toys‘R’Us Journey Begins”:…
Sal worked in marketing with Toys R Us and then Macy's until it was time to stop. Sal retrained as a masseuse and began writing his first book.“In The Toy Box: My Toys‘R’Us Journey Begins”: an eye-opening memoir that peels back the curtain on what goes on in the retail industry, and the various situations encountered by the author during his time working with Toys‘R’Us. “In The Toy Box: My Toys‘R’Us Journey Begins” is the creation of published author, Sal Panicci, a graduate of Seton Hall University who worked as an advertising manager before taking the dive into working…
David Watson
October 4, 2024 
Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker.…
Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving gl…
Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his c…
Steve Olenski
October 4, 2024 
Image via DALL-ECreating a successful eCommerce store is more than just putting products online. It's about building a seamless shopping experience that encourages customers to explore, trust, and ultimately purchase from your site.Ha…
Image via DALL-ECreating a successful eCommerce store is more than just putting products online. It's about building a seamless shoppi…
Image via DALL-ECreating a successful eCommerce store is more than just putting products online. It's about building a seamless shopping experience that encourages customers to explore, trust, and ultimately purchase from your site.Having the right features is crucial to staying ahead in today's digital marketplace. This article will explore the essential tools and functionalities to elevate your eCommerce storefront and drive long-term growth.User-Friendly InterfaceOne of the first things customers notice is how easy it is to u…
Michael Levitt
October 4, 2024 
