Understanding your online audience is crucial whether they are Baby Boomers, Millennials, Generation X, Generation Z or generation alpha. Online marketing refers to the use of the internet and digital platforms to promote products, services, or brands. Unlike traditional marketing, which relies on print, radio, or television, online marketing leverages digital channels such as websites, social media, search engines, and email to reach a targeted audience. Our Experts in this area of the site talk about building an effective online marketing strategy.
Key components of online marketing include search engine optimization (SEO) which involves getting your website to rank higher on search engines like Google. Increasing visibility drives organic traffic (non-paid traffic) to your site. Strategies like keyword research, on-page optimization, and backlinking play a pivotal role in successful SEO campaigns. Pay per click (PPC) advertising is where businesses pay a fee each time an ad is clicked. Other strategies include social media marketing (SMM), content marketing, email marketing and affiliate marketing. Online marketing is more than just promoting your business on the internet—it’s about building meaningful connections with your audience, solving their problems, and delivering value.
Passion is one of those deceptively simple words that points to something deep, human, and powerful. Passion is sustained emotional energy directed toward something that feels meaningful. It’s not just excitement or enthusiasm — those come and go. Passion is the thing that keeps pulling you back…
Passion is one of those deceptively simple words that points to something deep, human, and powerful. Passion is sustained emotional energy directed toward something that feels meaningful. It’s not j…
Passion is one of those deceptively simple words that points to something deep, human, and powerful. Passion is sustained emotional energy directed toward something that feels meaningful. It’s not just excitement or enthusiasm — those come and go. Passion is the thing that keeps pulling you back, even when it’s hard, inconvenient, or uncertain. Passion is a compass that points you toward what feels purposeful, even if you can’t fully explain why. It’s the inner “lean” toward something — art, teaching, service, building, learning. It’s tied to who you feel you are or who you�…
On Being a Rural Police Officer: Trauma Still Exists Despite the Quiet Small-Town Life. Death and Injury, the Things Police See, and Why Rural Officers Carry Invisible Scars. The Podcast is available for free on the Law Enforcement Talk Radio Show and Podcast website, also on Apple Podcasts, Spotify…
On Being a Rural Police Officer: Trauma Still Exists Despite the Quiet Small-Town Life. Death and Injury, the Things Police See, and Why Rural Officers Carry Invisible Scars. The Podcast is available …
On Being a Rural Police Officer: Trauma Still Exists Despite the Quiet Small-Town Life. Death and Injury, the Things Police See, and Why Rural Officers Carry Invisible Scars. The Podcast is available for free on the Law Enforcement Talk Radio Show and Podcast website, also on Apple Podcasts, Spotify, YouTube, iHeartradio and most major podcast platforms. #LawEnforcementTalk #Free #Podcast #Radio
When most people picture a rural police officer, they often imagine something straight out of a Norman Rockwell painting. Neighbors know each other's names. Kids ride bicycles through quiet neighborhoo…
Episode: Identity Shift = Real Lasting Change (S5) S27:E4
Theme: Who you become drives what you do
This episode of Inspirations for Your Life explores how real transformation is not driven by habits alone, but by identity. Because lasting change happens when you shift how you see yourself, not just…
Episode: Identity Shift = Real Lasting Change (S5) S27:E4
Theme: Who you become drives what you do
This episode of Inspirations for Your Life explores how real transformation is not driven by habits …
Episode: Identity Shift = Real Lasting Change (S5) S27:E4
Theme: Who you become drives what you do
This episode of Inspirations for Your Life explores how real transformation is not driven by habits alone, but by identity. Because lasting change happens when you shift how you see yourself, not just what you do each day.
I’m John C. Morley, Serial Entrepreneur, Engineer, Marketing Specialist, Video Producer, Podcast Host, Coach, Keynote Speaker, Graduate Student at Montclair State University, Passionate Lifelong Learner, and grateful to now be a published author.
This week’s Master Topic…
"The people I work with who are most successful understand they're taking their experience and using it to guide someone else." Episode Chapters [00:00:47] What Makes Canada's National Parks Unique? [00:05:54] What's the Best (and Worst) Business Advice You've Received? [00:09:51] Why Should Leader…
"The people I work with who are most successful understand they're taking their experience and using it to guide someone else." Episode Chapters [00:00:47] What Makes Canada's National Parks Unique? …
"The people I work with who are most successful understand they're taking their experience and using it to guide someone else." Episode Chapters [00:00:47] What Makes Canada's National Parks Unique? [00:05:54] What's the Best (and Worst) Business Advice You've Received? [00:09:51] Why Should Leaders Be the Guide, Not the Hero? [00:14:47] Jody's Favorite National Park Experience The secret to better leadership is realizing you were never meant to be the hero. Lindsay Carlson, founder of Mighty Marketing and Communications, returns. This time, the tables are turned as she puts Jody in the hot s…
It is Canada Day, The barbecue is firing up. The kids are out of school. The
garden is starting to produce. Summer is finally here, and for most of us, that
means more time with family, more good food, and more reasons to smile.
But here is something easy to forget when our own plates are
full.
Fo…
It is Canada Day, The barbecue is firing up. The kids are out of school. The
garden is starting to produce. Summer is finally here, and for most of us, that
means more time with family, more good food…
It is Canada Day, The barbecue is firing up. The kids are out of school. The
garden is starting to produce. Summer is finally here, and for most of us, that
means more time with family, more good food, and more reasons to smile.
But here is something easy to forget when our own plates are
full.
For too many families in Port Coquitlam and other communities
across Canada and the United States, summer is not a break from hunger. It is
when hunger gets harder.
Why? Because school meal programs stop. Because summer jobs for
parents do not always cover the bills. Because the cost of feeding kids …
Rich Bennett sits down with fantasy author Brandy Stoker for an inside look at what it really takes to build an unforgettable fictional universe from the ground up. From creating complex characters and immersive worlds to managing every aspect of self-publishing, Brandy shares the passion and persis…
Rich Bennett sits down with fantasy author Brandy Stoker for an inside look at what it really takes to build an unforgettable fictional universe from the ground up. From creating complex characters an…
Rich Bennett sits down with fantasy author Brandy Stoker for an inside look at what it really takes to build an unforgettable fictional universe from the ground up. From creating complex characters and immersive worlds to managing every aspect of self-publishing, Brandy shares the passion and persistence behind her growing fantasy series.Brandy is the author of Escape from Media, a dark dystopian fantasy romance that combines action, adventure, morally gray heroes, powerful family bonds, and unforgettable world-building. She discusses why writing has been her lifelong passion and how decades o…
You were the best engineer on the team. So they made you a manager. And then, as Megan Robinson says, no one told you the rules had changed.If you've ever felt like you're winging it as a new manager, or you're waiting for a title before you act like a leader, or you keep doing great work hoping som…
You were the best engineer on the team. So they made you a manager. And then, as Megan Robinson says, no one told you the rules had changed.If you've ever felt like you're winging it as a new manager,…
You were the best engineer on the team. So they made you a manager. And then, as Megan Robinson says, no one told you the rules had changed.If you've ever felt like you're winging it as a new manager, or you're waiting for a title before you act like a leader, or you keep doing great work hoping someone will finally notice, this episode is for you.Limor sits down with Megan Robinson, founder and CEO of eLeader Experience, who has spent her career building leadership capability for technical leaders, engineers, product people, and operations people who were promoted for their expertise and are …
How do you go from being a top individual contributor to actually leading a team?
In this episode of From a Woman to a Leader, Limor Bergman Gross talks with Megan Robinson, founder and CEO of eLeader Experience, about why the transition from IC to manager is so hard for technical people, why leade…
How do you go from being a top individual contributor to actually leading a team?
In this episode of From a Woman to a Leader, Limor Bergman Gross talks with Megan Robinson, founder and CEO of eLeade…
How do you go from being a top individual contributor to actually leading a team?
In this episode of From a Woman to a Leader, Limor Bergman Gross talks with Megan Robinson, founder and CEO of eLeader Experience, about why the transition from IC to manager is so hard for technical people, why leadership is influence and not a title, and how to build influence and get noticed without waiting for permission or a promotion.
If you're a new manager who feels unprepared, an engineer or product leader who got promoted for expertise and is now expected to lead people, or a woman in tech wondering w…
How to Buy a Profitable Business Without Starting From Scratch
🎯 Episode Summary
Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneur…
How to Buy a Profitable Business Without Starting From Scratch
🎯 Episode Summary
Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman …
How to Buy a Profitable Business Without Starting From Scratch
🎯 Episode Summary
Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place.
You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing.
Podcast: …
TEATIME WITH MISS LIZ SERVES: LARRY FREEBORG June 30th | 4:00 PM EST TitleAlways At Choice: Finding Hope, Healing & New Possibilities Through Life’s Greatest Losses TaglineLoss may change your life—but it never takes away your power to choose. About Our GuestAt the age of 40, Larry Freeborg…
TEATIME WITH MISS LIZ SERVES: LARRY FREEBORG June 30th | 4:00 PM EST TitleAlways At Choice: Finding Hope, Healing & New Possibilities Through Life’s Greatest Losses TaglineLoss may change your …
TEATIME WITH MISS LIZ SERVES: LARRY FREEBORG June 30th | 4:00 PM EST TitleAlways At Choice: Finding Hope, Healing & New Possibilities Through Life’s Greatest Losses TaglineLoss may change your life—but it never takes away your power to choose. About Our GuestAt the age of 40, Larry Freeborg’s world changed forever. Within a single week, just after Christmas in 1979, Larry lost his 39-year-old wife to leukemia—and only days later lost the job he had held for eighteen years. Suddenly he found himself a widowed father of four young children, unemployed, overwhelmed by grief, and unce…
Olivia L.
July 1, 2026
John Jay Wiley 
John Morley 
Jody Maberry 
Royce Shook 
Rich Bennett 
Limor Bergman Gross 
Marcia Riner 
Elizabeth Jean Olivia Gagnon