Consumers
Consumer Insights
Consumer insights delve into why consumers behave in certain ways, their preferences, and their needs. Consumer insights go beyond mere data collection; they represent a deeper comprehension of consumer behaviors and attitudes. Unlike raw data, which quantifies ‘what’ is happening, insights explain ‘why’ it happens, providing actionable guidance for businesses. Sources range from traditional market research and customer feedback to advanced digital footprints like social media interactions and behavioral data. Our experts in this area of the site talk about consumers and their behavior and the marketing strategy needed for consumers to drive our Economy.
Finding actionable insights from case studies, online surveys and in-depth interviews is quite challenging in providing a deep understanding of consumer behaviors and preferences. Emerging technologies such as AI are revolutionizing how businesses gather and interpret consumer insights. These technologies promise more precise, real-time insights, paving the way for more dynamic business strategies and an increase in consumer satisfaction.
Consumer Specialists & Contributors
Podcasts About Consumer
Books About Consumer
Explore Content About Consumer

Transitioning from corporate to entrepreneurship @ 1:32 Jim shares his background, explaining that after a 35-year corporate career, he has transitioned to full-time entrepreneur, coach, speaker, and writer. He discusses the challenges and benefits of this shift, noting that his extensive corporate …
Transitioning from corporate to entrepreneurship @ 1:32 Jim shares his background, explaining that after a 35-year corporate career, he has transitioned to full-time entrepreneur, coach, speaker, and …
Transitioning from corporate to entrepreneurship @ 1:32 Jim shares his background, explaining that after a 35-year corporate career, he has transitioned to full-time entrepreneur, coach, speaker, and writer. He discusses the challenges and benefits of this shift, noting that his extensive corporate experience has provided him with valuable tools and insights to apply in his new roles. The value of coaching and mentorship @ 8:06 Jim describes his experience receiving coaching while at Disney, which he credits with helping him become a better leader. He emphasizes the importance of being open to…

I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.You can advertise in…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest a…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.You can advertise in Superpowers for Good. Click to learn more about our affordable options.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Join the SuperCrowd!Every Sunday, we bring y…

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Former professional athletes turned entrepreneurs Kev…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's…
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Former professional athletes turned entrepreneurs Kevin Moran and Matt Lombardi started the wellness company Beam offering products that harness the benefits of natural, non-toxic, nano CBD and other high-quality ingredients. Top 3 Value Bombs 1. There’s nothing better than consumer feedback and getting the product to market. You have to test it and…

Do you know if Smell will Enhance Gaming Immersion?Researchers at Warwick University are testing experimental technology to enhance gaming immersion by incorporating smell into video games. Using a custom-made headset, the technology delivers scents like petrol, rubber, and "new car smell&quo…
Do you know if Smell will Enhance Gaming Immersion?Researchers at Warwick University are testing experimental technology to enhance gaming immersion by incorporating smell into video games. Using a …
Do you know if Smell will Enhance Gaming Immersion?Researchers at Warwick University are testing experimental technology to enhance gaming immersion by incorporating smell into video games. Using a custom-made headset, the technology delivers scents like petrol, rubber, and "new car smell" during gameplay, aiming to make experiences like racing games or apocalyptic scenes more realistic. This sensory addition, created in collaboration with Hollywood Gaming, uses micro-dosing to quickly switch between scents, a challenge for previous systems. While the tech could be particularly ben…

 My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to-end travel for bucket-list events. She has more than 25 years of experience building businesses and…
 My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to…
 My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to-end travel for bucket-list events. She has more than 25 years of experience building businesses and leading multi-platform marketing and strategy.Before joining On Location, she served as CMO at several high-growth companies, including 2U, an ed-tech company serving over 44 million registered learners, and SeatGeek, a leading mobile-first live event ticketing platform. Jenn launched her career at…

With February being the month of Valentine’s Day, it’s the perfect time to talk about how couples can align their financial goals. At the same time, with markets shifting and economic uncertainty ahead, it’s important to understand how investor sentiment plays a role in your long-term financia…
With February being the month of Valentine’s Day, it’s the perfect time to talk about how couples can align their financial goals. At the same time, with markets shifting and economic uncertainty …
With February being the month of Valentine’s Day, it’s the perfect time to talk about how couples can align their financial goals. At the same time, with markets shifting and economic uncertainty ahead, it’s important to understand how investor sentiment plays a role in your long-term financial future.What Is Investor Sentiment?Investor sentiment—also called market sentiment—is the overall mood of investors toward a particular market or economy. It reflects the collective optimism or pessimism of investors about future performance, influencing investment decisions.This is…

Send us a textThis week on The Joy of Cruising Podcast, I am delighted to welcome Kathy Lu of Explora Journeys. Let me preface my conversation with Kathy by pointing out that Explora Journeys was not even on my radar a few months ago. Then a series of events converged in a short amount of time. In N…
Send us a textThis week on The Joy of Cruising Podcast, I am delighted to welcome Kathy Lu of Explora Journeys. Let me preface my conversation with Kathy by pointing out that Explora Journeys was not …
Send us a textThis week on The Joy of Cruising Podcast, I am delighted to welcome Kathy Lu of Explora Journeys. Let me preface my conversation with Kathy by pointing out that Explora Journeys was not even on my radar a few months ago. Then a series of events converged in a short amount of time. In November the Cruise Critic Awards came out and Explora Journeys was announced as respectively Best Cruise Line, Best Dining, and Best for Families in the luxury category. Mind you at the time of that announcement, a luxury cruise was on my bucket list—perhaps Regent Seven Seas, Crystal, Seabourne 

In this episode, Shaahin delves into various aspects of entrepreneurship and the qualities he observes and values to achieve real wealth and success. Drawing from his own experiences, he shares stories of overcoming societal limitations to build stability and success. Shaahin talks about the importa…
In this episode, Shaahin delves into various aspects of entrepreneurship and the qualities he observes and values to achieve real wealth and success. Drawing from his own experiences, he shares storie…
In this episode, Shaahin delves into various aspects of entrepreneurship and the qualities he observes and values to achieve real wealth and success. Drawing from his own experiences, he shares stories of overcoming societal limitations to build stability and success. Shaahin talks about the importance of building multiple streams of income and the courses he offers to help people create a business with Amazon that brings real value to the consumer and generates extraordinary revenue by understanding the long game. But more importantly, you need to show up to the game! Shaahin defines success …

Send us a textRegular listeners of The Joy of Cruising Podcast know that I include in most conversations a section about the guest’s most memorable, funniest, and/or most embarrassing cruise or port recollection. The answers have ranged from touching—for example marriage proposals; to poignant, …
Send us a textRegular listeners of The Joy of Cruising Podcast know that I include in most conversations a section about the guest’s most memorable, funniest, and/or most embarrassing cruise or port…
Send us a textRegular listeners of The Joy of Cruising Podcast know that I include in most conversations a section about the guest’s most memorable, funniest, and/or most embarrassing cruise or port recollection. The answers have ranged from touching—for example marriage proposals; to poignant, like last year when Iris from Life of Iris—who expected to join a vibrant Holland American ship as a Communications Manager responsible for getting out the daily activities listing to cruisers, instead was sent to a ship designated exclusively to host Ukrainian women and children refugees fleeing …

I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.You can advertise in…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest a…
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.You can advertise in Superpowers for Good. Click to learn more about our affordable options.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Join the SuperCrowd!Every Sunday, we bring y…