Digital Marketing
Digital Marketing
In the digital age, marketing has transformed from traditional methods like print ads and billboards to dynamic online strategies. The digital landscape offers vast opportunities for brands to engage directly with consumers through diverse channels. Our experts in this section of the site will explore how these shifts have redefined the way businesses operate and market themselves today. Digital marketing involves using online platforms to promote products or services. It encompasses a variety of techniques, including SEO (Search Engine Optimization), content marketing, and social media strategies.
Search Engine Optimization (SEO) is the backbone of effective digital marketing. By optimizing website content for search engines, businesses can increase their visibility and attract more organic traffic. Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With billions of users worldwide, social media platforms such as Facebook, Instagram, X and LinkedIn offer a vast audience for businesses and individuals to tap into. And email marketing remains one of the most effective ways to reach customers directly. Understanding your audience is essential to any digital marketing strategy. Integrating marketing efforts across all of these channels can ensure a consistent message and enhances customer experiences.
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Podcast SummaryDigital transformation expert John joins us to share his invaluable insights on the critical shift from traditional to digital strategies in today's fast-paced business world. Through vivid analogies to historical warfare, John emphasizes the need for businesses to innovate and adap…
Podcast SummaryDigital transformation expert John joins us to share his invaluable insights on the critical shift from traditional to digital strategies in today's fast-paced business world. Through…
Podcast SummaryDigital transformation expert John joins us to share his invaluable insights on the critical shift from traditional to digital strategies in today's fast-paced business world. Through vivid analogies to historical warfare, John emphasizes the need for businesses to innovate and adapt, likening the evolution from swords to drones and tanks to the necessity of adopting technologies like AI and blockchain. With compelling examples such as the creation of a digital hospital in Singapore, we uncover the immense potential of digital tools to enhance a business's reach and efficiency…

Understanding your teen's sleep habits, mood, and activity levels is essential when making decisions about their mental health treatment, but both parents and teens often struggle to remember details such as bedtime, sleep quality, and emotional state. Digital health technologies, including smartpho…
Understanding your teen's sleep habits, mood, and activity levels is essential when making decisions about their mental health treatment, but both parents and teens often struggle to remember details …
Understanding your teen's sleep habits, mood, and activity levels is essential when making decisions about their mental health treatment, but both parents and teens often struggle to remember details such as bedtime, sleep quality, and emotional state. Digital health technologies, including smartphone apps and wearable sensors, offer valuable tools to address these challenges. These technologies help track medication adherence, monitor daily feelings, and measure physical activity, including steps and sleep duration. By providing a clearer picture of a teen’s health, these tools allow both p…

Modern retirees overwhelmed by physical and digital clutter are less likely to have the time and money to enjoy the retirement they desire.This article first appeared at Rethinking65. Listen:We accumulate a lot of material and digital stuff. Too much.On my drive to church each Sunday, I pass multi…
Modern retirees overwhelmed by physical and digital clutter are less likely to have the time and money to enjoy the retirement they desire.This article first appeared at Rethinking65. Listen:We accu…
Modern retirees overwhelmed by physical and digital clutter are less likely to have the time and money to enjoy the retirement they desire.This article first appeared at Rethinking65. Listen:We accumulate a lot of material and digital stuff. Too much.On my drive to church each Sunday, I pass multiple storage facilities where people keep additional possessions they no longer have the room for in their homes. I’ve listened to friends and clients discuss the challenge of having to decide what to do with a parent’s belongings when settling their estate. I’ve gone through this with my sibli…

In this explosive episode of the Chad & Cheese Podcast, we break down the latest news in AI, recruitment, and the future of work. From Meta layoffs to the Department of Defense’s AI integration plans, we cover how technological unemployment is reshaping industries. Plus, find out how AI is rep…
In this explosive episode of the Chad & Cheese Podcast, we break down the latest news in AI, recruitment, and the future of work. From Meta layoffs to the Department of Defense’s AI integration …
In this explosive episode of the Chad & Cheese Podcast, we break down the latest news in AI, recruitment, and the future of work. From Meta layoffs to the Department of Defense’s AI integration plans, we cover how technological unemployment is reshaping industries. Plus, find out how AI is replacing the workforce, including in talent acquisition, and what it means for businesses and employees alike. We also dive into the rise of startups like ConverzAI, Phenom's acquisition of Edge, and what it all means for the future of AI-powered recruitment. Don't miss this deep dive into the evolvin…
Photo by Geralt via PixabayAttract the Right Job or Clientele:Social Interactions Improve with Teamwork for GrowthWe learn the most from poor experiences as they guide us toward better behaviors and strategies for moving forward. But sadly, not everyone learns the lesson. With Valentine…
Photo by Geralt via PixabayAttract the Right Job or Clientele:Social Interactions Improve with Teamwork for GrowthWe learn the most from poor experiences as they guide us toward better beh…
Photo by Geralt via PixabayAttract the Right Job or Clientele:Social Interactions Improve with Teamwork for GrowthWe learn the most from poor experiences as they guide us toward better behaviors and strategies for moving forward. But sadly, not everyone learns the lesson. With Valentine’s Day upon us and possible parties ahead, our blog offers ideas on ‘Social interactions improve with teamwork for growth.’_________________________________________________________________________________________________________Social Interactions Improve with TeamworkImage by D…

Send us a textUnlock the secret to podcast interview marketing with Tom Schwab! 🎙️ Learn how introverts can thrive in a seemingly extroverted space and use podcast guesting to grow their brand. #PodcastMarketing #IntrovertSuccess #AuthenticMarketing #PodcastGuesting #MarketingStrategy Support …
Send us a textUnlock the secret to podcast interview marketing with Tom Schwab! 🎙️ Learn how introverts can thrive in a seemingly extroverted space and use podcast guesting to grow their brand. #…
Send us a textUnlock the secret to podcast interview marketing with Tom Schwab! 🎙️ Learn how introverts can thrive in a seemingly extroverted space and use podcast guesting to grow their brand. #PodcastMarketing #IntrovertSuccess #AuthenticMarketing #PodcastGuesting #MarketingStrategy Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, a member of Golden Seeds, and the chair emeritus of the Angel Capital Association (ACA), a global pr…
Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, …
Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, a member of Golden Seeds, and the chair emeritus of the Angel Capital Association (ACA), a global professional society for angel investors. She is the author of Do Good While Doing Well, Invest for Change, Reap Financial Rewards, and Increase Your Happiness. She is also an associate producer on the award-winning documentary Show Her the Money. A TEDx speaker and the host of The Angel Next Door pod…

To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this les…
To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads a…
To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Thea Hayden, Interim CMO at Cognizant [https://www.cognizant.com/us/en].Cognizant r…

Innovative Counseling Tools Every Modern Therapist Needs in 2025Modern counseling tools help mental health professionals deliver better care to their clients. Professional therapy tools and worksheets can help you track progress, teach coping skills, and make therapy sessions more effective and …
Innovative Counseling Tools Every Modern Therapist Needs in 2025Modern counseling tools help mental health professionals deliver better care to their clients. Professional therapy tools and worksh…
Innovative Counseling Tools Every Modern Therapist Needs in 2025Modern counseling tools help mental health professionals deliver better care to their clients. Professional therapy tools and worksheets can help you track progress, teach coping skills, and make therapy sessions more effective and engaging.You can find many types of counseling tools to match different therapy approaches and client needs.From interactive digital activities to printed worksheets, these resources cover topics like anxiety, depression, relationships, and anger management.These tools work best when use…

My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportu…
My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his effo…
My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social medi…