Digital Marketing
Digital Marketing
In the digital age, marketing has transformed from traditional methods like print ads and billboards to dynamic online strategies. The digital landscape offers vast opportunities for brands to engage directly with consumers through diverse channels. Our experts in this section of the site will explore how these shifts have redefined the way businesses operate and market themselves today. Digital marketing involves using online platforms to promote products or services. It encompasses a variety of techniques, including SEO (Search Engine Optimization), content marketing, and social media strategies.
Search Engine Optimization (SEO) is the backbone of effective digital marketing. By optimizing website content for search engines, businesses can increase their visibility and attract more organic traffic. Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With billions of users worldwide, social media platforms such as Facebook, Instagram, X and LinkedIn offer a vast audience for businesses and individuals to tap into. And email marketing remains one of the most effective ways to reach customers directly. Understanding your audience is essential to any digital marketing strategy. Integrating marketing efforts across all of these channels can ensure a consistent message and enhances customer experiences.
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“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear …
“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the…
“It’s one of the rare things. I know, Jodi, you know it ‘cause you’re, you’re literally like an ambassador of Podfest, but, um, it’s unusual when you share it with people like, ‘hey, the education could be some of the best you’ve ever seen.’ And they’re like, ‘Oh, okay. I hear that all the time.’ It’s like, no, no, no. People prepare all year to showcase what they’ve got at Podfest. So, it is an embarrassment of riches, which I’m really blessed that, I would say, 90%, you know, you can’t hit a hundred all the time, but I would say nine out of ten are just stella…
Jodi Krangle
December 25, 2024 
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journey of resilience, from navigating the challenges of a male-dominated entertainment industry to survi…
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journ…
In this inspiring episode of Conversations with Rich Bennett, Rich and co-host Michelle Hayes sit down with Kay Oliver, a Hollywood veteran turned award-winning author. Kay shares her incredible journey of resilience, from navigating the challenges of a male-dominated entertainment industry to surviving breast cancer. She opens up about her decision to leave Hollywood, her pivot to writing empowering and action-packed novels, and how her experiences shaped her unique storytelling style. Kay also provides valuable insights on marketing for authors, balancing creativity with discipline, and the …
Rich Bennett
December 24, 2024 
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare Benefits! In other health news, 200 Voodoo practitioners were slaughtered in Port-Au-Prince by a gan…
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare …
In the "Medicare Advantage Minute" segment, we hear that the government plans to establish new guardrails on MA prior authorizations and marketing. New government best selling thriller: Your Medicare Benefits! In other health news, 200 Voodoo practitioners were slaughtered in Port-Au-Prince by a gang whose leader assumed they caused his son's illness. Rick, husband of a blackjack dealer, has worked out a complex health insurance plan for the first year of retirement. Fingers are crossed that neither of us overlooked any important details. Finally, client Paul is very pleased with the coverages…
Douglas B. Jones
December 24, 2024 
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true up…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, espe…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How To Avoid the SEO Mistakes Everyone Else Will Make In 2025It’s easy to feel excitement when a new year comes around, especially during a momentous milestone such as the second half of a decade. That’s especially true upon closing the first part of this decade, a time that, for various reasons, hasn’t been the closest ally to businesses worldwide.However, we must not let this excitement take us too far. It’s vital to plan diligently for the moment’s needs and hone our enthusiasm so that it is directed in …
Elinor Stutz
December 24, 2024 
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws …
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is ne…
This is a special replay of an episode of the REJUVENAGING with Dr. Ron Kaiser podcast that was first posted on February 2023.Life isn’t always easy. Sometimes it can seem like your to-do list is never-ending. Other times you’re dealing with sudden loss or grief. Whatever it is that life throws at you, it can be difficult to process and easy for bad habits to prevail. But what if there was a way to deal with life’s hardships, or even just evolve into a better version of yourself? Mindfulness is a mental state achieved through awareness. Those who practice it see improvements in things li…
Ron Kaiser, Ph.D.
December 24, 2024 
Vision Board Photos and Ideas: Crafting Your Visual Blueprint for Reaching Your Goals & DreamsVision boards are powerful tools for visualizing your goals and dreams. They help you focus on what you want to achieve in life. By using photos and images, you can create a visual representation of you…
Vision Board Photos and Ideas: Crafting Your Visual Blueprint for Reaching Your Goals & DreamsVision boards are powerful tools for visualizing your goals and dreams. They help you focus on what yo…
Vision Board Photos and Ideas: Crafting Your Visual Blueprint for Reaching Your Goals & DreamsVision boards are powerful tools for visualizing your goals and dreams. They help you focus on what you want to achieve in life. By using photos and images, you can create a visual representation of your aspirations.Creating a vision board with photos can boost your motivation and help you stay on track with your goals.You can find plenty of free vision board photos online to get started.Websites like Pexels offer thousands of high-quality vision board stock photos that you can use for…
Beth Elkassih
December 24, 2024 
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real…
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, …
Your vibe attracts your tribe. Show up with purpose every day. Chatting with Jaclyn Strominger had me rethinking what it means to build genuine connections with an audience. Her energy is infectious, and her insights are spot on. In her decades of coaching, she’s seen one thing over and over: real business growth isn’t about flashy marketing tactics or big ad budgets—it’s about the vibe you put out and the community you create. If you want people to buy from you, they need to feel drawn to your energy and know who you are at your core. Here’s what stood out to me most in our conversa…
LORRAINE Ball
December 24, 2024 
In this episode of FMC Fast Chat, Fair Media Council CEO and Executive Director Jaci Clement sits down with Michael Powell — an acclaimed journalist whose career spans The Washington Post to The New York Times and now The Atlantic. Together, they examine the shifting tides of journalism, the erosi…
In this episode of FMC Fast Chat, Fair Media Council CEO and Executive Director Jaci Clement sits down with Michael Powell — an acclaimed journalist whose career spans The Washington Post to The New…
In this episode of FMC Fast Chat, Fair Media Council CEO and Executive Director Jaci Clement sits down with Michael Powell — an acclaimed journalist whose career spans The Washington Post to The New York Times and now The Atlantic. Together, they examine the shifting tides of journalism, the erosion of big newsrooms, and the rise of digital media. Michael offers insights into how reporters find and craft powerful stories, emphasizing the importance of fairness, strong reporting, and genuine character portrayal. They also discuss challenges faced by young journalists today, the role of editor…
Jaci Clement
December 24, 2024 
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
14 Days of CreatexMas continues with shining your light and marketing your message. Lets #CREATEIT www.bit.ly/createitlikeaboss
Katrina Julia
December 23, 2024 
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her c…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Inte…
If you are at mid-career or halftime of life, the prospect of “making business fun” may sound like a dream come true! That is the topic of today’s discussion with Laura Couvillon, CEO of “Integrate Up” as she’s an expert that helps businesses find business partners. We find out how her company, as a recruiting company, makes business fun! Discover the system she and her team use to make all this happen all while building into a fun company culture. IntegrateUp is a recruiting company in the digital marketing industry. They serve visionary entrepreneurs by helping them build dream t…
Deborah Johnson
December 23, 2024 
