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Generation Alpha

Understanding Generation Alpha

Generation Alpha is the generation born between 2010 and 2024 and is the first generation born entirely in the 21st. century. They earn the name “Alpha” as the first generation to be raised in the new millennium, signifying a fresh start in generational themes. They are also the most racially and ethnically diverse generation yet. These young individuals are characterized by their unprecedented technological immersion from a very early age, more than any prior group. Raised amidst smartphones, computer screens and tablets, AI, and the Internet of Things (IoT), their lives are fundamentally intertwined with digital Technology, shaping their interactions, learning, and daily activities. Our experts in this area of the site explore how this influences their interaction with their baby boomer grandparents.

Mostly parented by Millennials, Generation Alpha experiences a different parenting style, heavily influenced by technology, over-information, and a heightened focus on Mental Health and emotional wellbeing. The blending of digital and physical play is a hallmark of their social life. Generation Alpha is expected to be at the forefront of technological, social, and environmental innovations, potentially driving significant societal changes. Generation Alpha stands at the intersection of technology and tradition, their future shaped by both the digital world and the Legacy of past generations. Their journey is one to watch, as it will undoubtedly influence the course of the 21st century.

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