Boomer Brands
Baby Boomers and Branding
Baby Boomers continue to play a pivotal role in shaping consumer trends and branding strategies. We are also going through the stage in our life where we realize that we have already created, or are working on creating our own personal brand. Our personal branding is found in the actions of our past as well as what we want to be in the future. What other people say about us is our true brand. As we get more involved in social media, we create our own brand story.
At the same time, Baby Boomers represent a powerful and influential demographic that brands cannot afford to ignore. With their substantial economic impact, brand loyalty, and unique characteristics, Baby Boomers play a crucial role in shaping consumer markets. Brands that take the time to understand and engage with this generation can unlock significant opportunities for Growth. By crafting authentic, personalized, and respectful branding strategies, businesses can build strong, lasting Relationships with Baby Boomers that will stand the test of time.
In this section, we are turning to our expert contributors who deal with branding, both in the consumer market and in the personal branding market, to educate us on this very personal topic.
Brand Specialists & Contributors
Podcasts About Brand
Books About Brand
Explore Content About Brand
Unleash Your Brand's X Factor! 🌟 Share Your Unique Story and Stand Out in the Podcasting World 🎙️ #BrandExpression #PodcastDifferentiation #Storytelling #shorts
Unleash Your Brand's X Factor! 🌟 Share Your Unique Story and Stand Out in the Podcasting World 🎙️ #BrandExpression #PodcastDifferentiation #Storytelling #shorts
Unleash Your Brand's X Factor! 🌟 Share Your Unique Story and Stand Out in the Podcasting World 🎙️ #BrandExpression #PodcastDifferentiation #Storytelling #shorts
Steve Ramona
January 25, 2025 
By now you know that I gravitate towards activities a bit off the mainstream–like hunting Pythons in Florida and hiking with alpacas. And exercise is no different. You are never going to find me at a gym grinding it out on an elliptical. And the idea of a “boot camp” makes my blood run cold. I…
By now you know that I gravitate towards activities a bit off the mainstream–like hunting Pythons in Florida and hiking with alpacas. And exercise is no different. You are never going to find me at …
By now you know that I gravitate towards activities a bit off the mainstream–like hunting Pythons in Florida and hiking with alpacas. And exercise is no different. You are never going to find me at a gym grinding it out on an elliptical. And the idea of a “boot camp” makes my blood run cold. Isn’t life hard enough? At this age, I want things to be healthy and fun. That’s why we’re going to talk about rebounders (mini trampolines). I’ve used my rebounder to train for the Senior tennis Games and my walk on the Camino in Spain. It’s hard not to enjoy jumping up and down to your fa…
Nicole Christina
January 25, 2025 
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to ans…
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact …
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to answer questions is the best sales technique because the insights help us create a path forward together. However, it would be untruthful to claim every situation works as we plan it. Aside from the immediate answer of, ‘No, we are not interested,’ sometimes a steady client must part ways. Our…
Elinor Stutz
January 24, 2025 
Your personal brand is your story—and it’s the one thing no one else can replicate.Whether you’re an entrepreneur, a leader, or just starting out, a well-defined personal brand isn’t just about standing out—it’s about staying authentic and memorable.Your audience doesn’t just buy w…
Your personal brand is your story—and it’s the one thing no one else can replicate.Whether you’re an entrepreneur, a leader, or just starting out, a well-defined personal brand isn’t just ab…
Your personal brand is your story—and it’s the one thing no one else can replicate.Whether you’re an entrepreneur, a leader, or just starting out, a well-defined personal brand isn’t just about standing out—it’s about staying authentic and memorable.Your audience doesn’t just buy what you do; they buy who you are. A clear, consistent message builds trust, connection, and influence.John shares how he built his brand from scratch—turning his unique story into an iconic career that spans industries and continents. His advice? Be real. Be intentional. And most importantly, st…
Michael Esposito
January 24, 2025 
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A,…
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform fo…
💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A, and Website Security 💡Shopper Approved helps brands build trust from search to checkout with their Traffic & Conversion Suite 💡In this episode, Jason & Scott discuss how discerning consumers the world over are becoming more selective where they shop and who they trust and how brands c…
Jason Greenwood
January 24, 2025 
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPPER APPROVED | THE ECOMMERCE EDGE Podcast -------------------------- 💡Scott (https://www.lin…
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPP…
🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.netThis is E477:🎙️BUILDING CONSUMER TRUST ACROSS EVERY DIGITAL TOUCHPOINT | SCOTT BRANDLEY - SHOPPER APPROVED | THE ECOMMERCE EDGE Podcast -------------------------- 💡Scott (https://www.linkedin.com/in/scott-brandley) is the Founder & CEO of Shopper Approved - https://www.shopperapproved.com 💡Shopper Approved is a 'Brand Trust Building' platform for eCommerce merchants 💡Shopper Approved does this via solutions across Ratings, Reviews, Q&A, and Website Securit…
Jason Greenwood
January 24, 2025 
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veter…
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global mark…
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been recognized by F…
Steve Olenski
January 24, 2025 
Revolutionize Your Living with CABN’s Net-Zero Modular Homes!Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming…
Revolutionize Your Living with CABN’s Net-Zero Modular Homes!Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman intervie…
Revolutionize Your Living with CABN’s Net-Zero Modular Homes!Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living.Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in cre…
Ian Peterman
January 23, 2025 
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately, although many companies strive to hire and retain productive employees who produce significant work…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately,…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately, although many companies strive to hire and retain productive employees who produce significant work, studies show that employees are only productive for 2 hours and 23 minutes of their entire workday.How can the above be avoided in the future? Our guest blog offers insights on improving your company’s productivity and growth. ____________________________________________________________…
Elinor Stutz
January 23, 2025 
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos th…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local busin…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed to a larger audience through algorithms, you don’t need a big advertising budget to get noticed. By consistently creating reels that showcase your products, services, or even behind-the-scenes moments, your business can stand out and c…
Corey Walker
January 23, 2025 
