Baby Boomers and Branding

Baby Boomers continue to play a pivotal role in shaping consumer trends and branding strategies. We are also going through the stage in our life where we realize that we have already created, or are working on creating our own personal brand. Our personal branding is found in the actions of our past as well as what we want to be in the future. What other people say about us is our true brand. As we get more involved in social media, we create our own brand story.

At the same time, Baby Boomers represent a powerful and influential demographic that brands cannot afford to ignore. With their substantial economic impact, brand loyalty, and unique characteristics, Baby Boomers play a crucial role in shaping consumer markets. Brands that take the time to understand and engage with this generation can unlock significant opportunities for Growth. By crafting authentic, personalized, and respectful branding strategies, businesses can build strong, lasting Relationships with Baby Boomers that will stand the test of time.

In this section, we are turning to our expert contributors who deal with branding, both in the consumer market and in the personal branding market, to educate us on this very personal topic.

Brand Specialists & Contributors

Jen Garrett Branding Expert, Army Lawyer, and Podcast Host

Jennie O'Connor Brand Storyteller

John Brandy Podcaster

Joy Alford-Brand Co-Host Girlish Gurus

Lisa Brandt Gracefully and Frankly

Diane Dean-Epps Diane Dean-Epps | BANGS 'N' BOTOX brand of sit-down standup comedy

Alyssa Dver Confidence Crusader & Neuro Nerd

April Ibarra Chief Aging Officer

Barry Edwards Over Fifty Starting Over

Ben Graham Joe & Bella VP of Marketing

Brett Johnson and Carol Ventresca Looking Forward Our Way Podcast

C Peter Cimoroni Podcaster

Chris Anderson Host, Elevate Media Podcast

Corey Andrew Powell Cultural Commentator / Content Producer

Cori Wamsley CEO of Aurora Corialis Publishing & 10x Author

Diane Gilman Too Young To Be Old with Diane Gilman

Don Dixon MrDon

Douglas B. Jones Author: Medicare for the Lazy Man, Simplest & Easiest Guide Ever!; Medicare Enrollment Guide (Download free from my site); Medicare Drug Plans, A Simple D-I-Y Guide!;

Dr. Barrett Matthews Podcaster

Gina Cavalier Podcast Host, Teacher, Healer

Helen Polise TheMuthership - Social Media Content Expert

Hersh Rephun The MESSAGE Therapist

Ian Peterman CEO

Jackie Pilossoph Jackie Pilossoph, Founder, Divorced Girl Smiling

Podcasts About Brand

A Choice Voice with John Brandy

Audio Branding

Your Brand Amplified

Brand Rescue: Public Relations Unfiltered

Simple Success With John Brandy

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

The Chad & Cheese Podcast

Living to 100 Club

Business, Beer & BS with Mike & Blaine

Sex Advice for Seniors Podcast

Podcasting for Financial Professionals

The Joy of Cruising Podcast

Books About Brand

Instagram For Business For Dummies

By Corey C Walker

Leave It to Boomer

By Jerry Zezima

How Six Women Executives Steer the Cruise Industry Today

By Cindy Bertram

Your Amazing Itty Bitty(R) Podcast Book: The Top 15 Reasons Why You Need To Tap Into the Power (and Profits) of Podcasting

By Christine Blosdale

Creating Business Superfans

By L. Frederick Dudek

50 & Fabulous

By Jaki Scarcello

Nice Girls DO Get The Sale

By Elinor Stutz

Re-Branding Yourself After Age 50

By Marva L. Goldsmith

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

By Barry Silverstein

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Podcast Episode

The Chad & Cheese Podcast

Indeed Terms, LinkedIn Ghosts, & Google Pitchforks

The latest episode of The Chad & Cheese Podcast kicks off with hosts Joel Cheesman and Chad Sowash diving into a massive recap of the World Cup tournament, complete with a look at the spectacular multi-artist halftime show, light political jabs, a hilarious Taco Bell fast-food mishap, and a ce…

The latest episode of The Chad & Cheese Podcast kicks off with hosts Joel Cheesman and Chad Sowash diving into a massive recap of the World Cup tournament, complete with a look at the spectacula…

The latest episode of The Chad & Cheese Podcast kicks off with hosts Joel Cheesman and Chad Sowash diving into a massive recap of the World Cup tournament, complete with a look at the spectacular multi-artist halftime show, light political jabs, a hilarious Taco Bell fast-food mishap, and a celebratory beer for a record-breaking Scottish runner. After sharing details on how you can score a free podcast t-shirt, the boys move straight into their high-stakes "Buy or Sell" segment, where they aggressively debate the business prospects of recent major industry acquisitions and funding round…

Listen · 58:10

Chad Sowash July 24, 2026

Podcast Episode

Living to 100 Club

What Makes Life Worth Extending?

What Makes Life Worth Extending? What does it really mean to live longer—and live better? In this episode of the Living to 100 Club, Dr. Joe Casciani speaks with Leslie Kenny, Member of the Board of Directors, Oxford Longevity Project, about the psychological, biological, and lifestyle facto…

What Makes Life Worth Extending? What does it really mean to live longer—and live better? In this episode of the Living to 100 Club, Dr. Joe Casciani speaks with Leslie Kenny, Member of the Bo…

What Makes Life Worth Extending? What does it really mean to live longer—and live better? In this episode of the Living to 100 Club, Dr. Joe Casciani speaks with Leslie Kenny, Member of the Board of Directors, Oxford Longevity Project, about the psychological, biological, and lifestyle factors shaping longevity around the world. Leslie shares surprising findings from a global longevity study involving 25 countries, including striking attitudes toward aging among younger generations. Together, Joe and Leslie explore how purpose, mindset, social connection, and healthy lifestyle habit…

Listen · 44:25

Joseph Casciani July 23, 2026

Podcast Episode

Sex Advice for Seniors Podcast

Sex, Chocolate & Midlife Desire: How to Reclaim Your Pleasure in Menopause with Dr. Kelly Barron

What I Discussed With Dr. Kelly Barron...- How chocolate and sex have always been linked, and the herbs Kelly uses to make that connection real.- Why menopause changes my sex life without ending it, and what "designing a new sexual life" actually means.- The physical and emotional signs that show up…

What I Discussed With Dr. Kelly Barron...- How chocolate and sex have always been linked, and the herbs Kelly uses to make that connection real.- Why menopause changes my sex life without ending it, a…

What I Discussed With Dr. Kelly Barron...- How chocolate and sex have always been linked, and the herbs Kelly uses to make that connection real.- Why menopause changes my sex life without ending it, and what "designing a new sexual life" actually means.- The physical and emotional signs that show up when I feel disconnected from my own body at this stage of life.- Why so many women assume there must be a pill for low libido, when the real fix starts with removing pressure and giving myself grace.- The generational silence around sex after 50, and why celebrities like Madonna never talk about w…

Listen · 32:24

Suzanne Noble July 23, 2026

Podcast Episode

Business, Beer & BS with Mike & Blaine

Free Refills & Poutine: What the 2026 World Cup Taught Us About Marketing & Customer Experience

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine show, we unpack the funniest and most unexpectedly wholesome stories of international fans discovering…

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine sh…

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine show, we unpack the funniest and most unexpectedly wholesome stories of international fans discovering life in the United States, Mexico, and Canada during the 2026 World Cup.But this isn't just a recap of tournament tourism; it’s a deep dive into core business strategy, tactical marketing, and customer experience (CX). Why do visitors see pure magic in the everyday things locals completely t…

Listen · 52:47

Blaine Bertsch July 23, 2026

Podcast Episode

Podcasting for Financial Professionals

How Podcasting Grows Your Financial Practice: Real Strategies from a 5X Growth Advisor | Ep 114 | Larry Sprung, CFP®, CEPA®

What if the real ROI of podcasting is not downloads, but a shorter path from prospect to client?  In this episode, I’m joined by Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset Podcast, for a conversation about podcasting, book publishing, YouTube, media visi…

What if the real ROI of podcasting is not downloads, but a shorter path from prospect to client?  In this episode, I’m joined by Larry Sprung, founder of Mitlin Financial and host of the Mitl…

What if the real ROI of podcasting is not downloads, but a shorter path from prospect to client?  In this episode, I’m joined by Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset Podcast, for a conversation about podcasting, book publishing, YouTube, media visibility, and building a financial services brand people remember.  Rather than chasing vanity metrics, Larry’s approach is about using content to make trust more tangible, conversations warmer, and the sales process more efficient. From his book and podcast to YouTube and media appearances, Larr…

Listen · 46:48

Virginia Elder July 23, 2026

Podcast Episode

The Joy of Cruising Podcast

Deanne Moses-Wright, Founder, Wheelie on The Waves

Send us Fan MailHello, passionate cruisers! This is Paul and this week on The Joy of Cruising Podcast; I am delighted to welcome Deanne Moses-Wright, Founder, Wheelie on The Waves, an accessible travel and cruise consulting brand. Deanne Moses-Wright is an accessibility-focused cruise and travel sp…

Send us Fan MailHello, passionate cruisers! This is Paul and this week on The Joy of Cruising Podcast; I am delighted to welcome Deanne Moses-Wright, Founder, Wheelie on The Waves, an accessible trave…

Send us Fan MailHello, passionate cruisers! This is Paul and this week on The Joy of Cruising Podcast; I am delighted to welcome Deanne Moses-Wright, Founder, Wheelie on The Waves, an accessible travel and cruise consulting brand. Deanne Moses-Wright is an accessibility-focused cruise and travel specialist, disability advocate, and founder of Wheelie on the Waves, one of the UK’s leading platforms dedicated to accessible cruising. Her journey began long before she entered the travel industry. At the age of 11, Deanne was diagnosed with scoliosis and spent much of her teenage years wearing a…

Listen · 54:16

Paul Thornton July 22, 2026

Podcast Episode

Big Talk About Small Business

Invest to Scale: Surviving the Ad Overload with Devon MacDonald

Cutting marketing first when cash is tight guarantees your business will fail to scale. In an era where consumers are bombarded by thousands of digital messages daily, treating advertising as an optional expense is a fast track to irrelevance. Devin MacDonald, President of Cairns ONeil media agency,…

Cutting marketing first when cash is tight guarantees your business will fail to scale. In an era where consumers are bombarded by thousands of digital messages daily, treating advertising as an optio…

Cutting marketing first when cash is tight guarantees your business will fail to scale. In an era where consumers are bombarded by thousands of digital messages daily, treating advertising as an optional expense is a fast track to irrelevance. Devin MacDonald, President of Cairns ONeil media agency, joins us to unpack exactly how founders can allocate capital to break through the noise and scale responsibly.We get into the specific mechanics of budgeting for the growth gap rather than just sustaining your baseline revenue. The conversation covers the friction between multi-touch attribution an…

Listen · 56:14 Watch Now

Mark Zweig & Eric Howerton July 22, 2026

Podcast Episode

Boomerocity

Warren Haynes Talks Dreams & Songs, Ziggy Marley Tour, Gov’t Mule & The Stories Behind the Music

Few musicians have built a career with the respect and authenticity of Warren Haynes. From Gov't Mule and The Allman Brothers Band to the Dead and countless collaborations, Warren has become one of the most admired guitarists, singers and songwriters of his generation. In this exclusive Boomerocit…

Few musicians have built a career with the respect and authenticity of Warren Haynes. From Gov't Mule and The Allman Brothers Band to the Dead and countless collaborations, Warren has become one of t…

Few musicians have built a career with the respect and authenticity of Warren Haynes. From Gov't Mule and The Allman Brothers Band to the Dead and countless collaborations, Warren has become one of the most admired guitarists, singers and songwriters of his generation. In this exclusive Boomerocity interview, Warren joins Randy Patterson for an honest conversation about his brand-new album Dreams & Songs, his upcoming tour with Ziggy Marley, songwriting, musical influences, staying creatively inspired, and what continues to drive him after decades on the road. Whether you've followed Wa…

Watch Now

Randy Patterson July 22, 2026

Podcast Episode

The Teaching Journeys Podcast

From Orphan to CEO: How Kora Franco Built a Luxury Wine Brand on Resilience

What happens when life strips away everything — your mother, your identity, and the father you thought you knew — all before the age of 12? For Kora Franco, it became the foundation for something extraordinary.In this episode of The Teaching Journeys Podcast, host Dave Roberts sits down with Kor…

What happens when life strips away everything — your mother, your identity, and the father you thought you knew — all before the age of 12? For Kora Franco, it became the foundation for something …

What happens when life strips away everything — your mother, your identity, and the father you thought you knew — all before the age of 12? For Kora Franco, it became the foundation for something extraordinary.In this episode of The Teaching Journeys Podcast, host Dave Roberts sits down with Kora Franco, founder and CEO of Aesthetic Wines, a modern luxury wine brand rooted in resilience, bold self-expression, and intentional living. Kora shares her remarkable journey — from navigating grief and identity loss as a child, to a 15-year search for her biological father using AncestryDNA, to …

Listen · 34:50

Dave Roberts July 22, 2026

Podcast Episode

Scars to Stars™ Podcast

Life is Happening For Me with Jamie Hunter

In this inspiring episode, Jamie Hunter shares her journey from childhood trauma, addiction, and devastating life setbacks to healing, recovery, and personal transformation. After losing the future she once envisioned as a young athlete, Jamie found herself battling addiction and emotional pain befo…

In this inspiring episode, Jamie Hunter shares her journey from childhood trauma, addiction, and devastating life setbacks to healing, recovery, and personal transformation. After losing the future sh…

In this inspiring episode, Jamie Hunter shares her journey from childhood trauma, addiction, and devastating life setbacks to healing, recovery, and personal transformation. After losing the future she once envisioned as a young athlete, Jamie found herself battling addiction and emotional pain before ultimately rebuilding her life with purpose and hope. Now 16 years clean, she helps others navigate healing, recovery, emotional wellness, and personal growth through her podcast, coaching, and online community. Her story is a powerful reminder that no matter what you’ve been through, you are w…

Listen · 10:53

Deana Brown Mitchell July 22, 2026

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