Technology
Society likes to tease that we Baby Boomers are generations behind younger demographics when it comes to technology adoption. But the truth is, we really have no desire to limit ourselves to an analog Lifestyle. But at the same time, we subscribe to an ‘if it ain’t broke, don’t fix it,’ philosophy, so we probably will never be early – or first — adopters of technology. We need to recognize a need for a product before buying.
A 2020 report by Mobiquity exploring Boomer engagement with digital technology found that when COVID-19 hit, we had no trouble taking our business online, since we recognized the safety benefits. We also value using digital health and banking services.
Despite the fact that most marketers still ignore Boomers, the fact is we not only support digital Innovation, but we have more disposable income than most other generations and we are conversant with using all marketing platforms, including voice, video, email, mobile apps, and messaging platforms, and social media.
Yet, some of us admit that we still like to read our news printed on newsprint, rather than gathering it from our smartphones. (And that’s a ‘good thing’ for the newspaper industry, most of which have gone digital, while still maintaining presses and press workers.)
In other words, as a whole, we are convinced of the need for technology, but we need some persuasion in trusting it, and none of the news about data breeches is reassuring. About half of us worry about how companies use our personal data or how the government tracks us online. Which is why our generation is the least comfortable demographic when it comes to apps that track our activity. Not to mention we’re the least confident in our personal ability to control our data once it gets online. Hopefully you’ll come to trust BabyBoomer.org to help you sort these issues out.
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Dive into the transformative potential of artificial intelligence with Go Build the Future: Fix the Problem, Not the Blame by Michael W.G. Berman. This thought-provoking book explores how AI is poised…
Dive into the transformative potential of artificial intelligence with Go Build the Future: Fix the Problem, Not the Blame by Michael W.G. Berman. This thought-provoking book explores how AI is poised to reshape nearly every facet of our lives-from healthcare and education to work, governance, and global sustainability. But Go Build the Future isn't just about technology; it's a guide for anyone looking to actively shape the world around them in the midst of this powerful AI revolution.Berman takes readers on an insightful journey, laying out not only AI's limitless opportunities but also …
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After struggling with the demands of caring for her aging mother, Paige Wilson made a bold move, leaving her corporate career and becoming an entrepreneur with a big idea to help family caregivers.…
After struggling with the demands of caring for her aging mother, Paige Wilson made a bold move, leaving her corporate career and becoming an entrepreneur with a big idea to help family caregivers.In this episode of the Happy Healthy Caregiver podcast, we learn about her disruptive care solution that utilizes technology to harness the strength of community. We also discuss normalizing asking for help, the longevity economy, downsizing possessions, and the self-care comfort of a McDonald’s diet coke.Show notes with product and resource links:https://bit.ly/HHCPod195Receive the pod…
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From his early days in recycling to launching and selling his PR agency, Nick Leighton experienced a dynamic blend of global marketing experience, entrepreneurial ventures, and a deep understanding of…
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Are your travel photos falling flat? This week, we sit down with travel photography expert Julie Diebold Price to uncover the secrets to capturing stunning images. Learn how to master your smartphone …
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