Customers
We Are All Customers
Customers are the backbone of any business. We are individuals or entities that purchase goods or services. Individual consumers are everyday people who buy stuff for personal use, driven by factors such as price, quality, and brand reputation. In the Business to Business model ( B2B), businesses themselves are customers, purchasing products or services for operational needs. These transactions are typically larger, more complex, and driven by business requirements and return on investment. Government agencies and non-profit organizations are customers with specific procurement processes and requirements. Our experts in this area of the site explore all of these different customers and how to reach them and create a loyal following.
Today’s digital Technology has transformed how customers are reached. Customer Relationship Management (CRM) Tools like Salesforce and HubSpot, provide platforms that help businesses manage customer interactions more effectively than ever. Strategies include personalized communication, timely responses to inquiries, and regular updates on product offerings. As our generation turns their priorities to health, wellness, Travel and leisure, the Baby Boomers as customers should not be overlooked. Understanding and adapting to our needs, maintaining strong Relationships, and leveraging technology to enhance interactions are key to sustaining customers as we are Aging.
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Cigna Insurance, on the verge of being acquired by a BC/BS holding company, joins the stampede to scale back its Medicare Advantage footprint in eight states. Would you prefer a blood test to a colonoscopy? I sure would! Find out how Medicare will pay for such a test...if you qualify. How about cata…
Cigna Insurance, on the verge of being acquired by a BC/BS holding company, joins the stampede to scale back its Medicare Advantage footprint in eight states. Would you prefer a blood test to a colono…
Cigna Insurance, on the verge of being acquired by a BC/BS holding company, joins the stampede to scale back its Medicare Advantage footprint in eight states. Would you prefer a blood test to a colonoscopy? I sure would! Find out how Medicare will pay for such a test...if you qualify. How about cataract surgery? Clear up your vision and let Medicare pay the cost plus buy you a pair of glasses to boot! Check out the Medicare payment rules and how you might benefit. Contact me at: DBJ@MLMMailbag.com (Most severe critic: A+) Visit us on: BabyBoomer.ORG Inspired by: "ME…
Douglas B. Jones
January 24, 2025 
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to ans…
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact …
Photo by tookapic via PixabayAttract the Right Job or Clientele:When One Door Shuts More Open for Improving GrowthThe sales profession is an excellent teacher of life lessons. We interact with people in varying roles who are dealing with troublesome situations. Listening carefully to answer questions is the best sales technique because the insights help us create a path forward together. However, it would be untruthful to claim every situation works as we plan it. Aside from the immediate answer of, ‘No, we are not interested,’ sometimes a steady client must part ways. Our…
Elinor Stutz
January 24, 2025 
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veter…
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global mark…
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been recognized by F…
Steve Olenski
January 24, 2025 
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately, although many companies strive to hire and retain productive employees who produce significant work…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately,…
Photo by Geralt via PixabayAttract the Right Job or Clientele:How to Improve Your Company’s Productivity and GrowthA lack of efficiency can lead to your firm’s downfall. Unfortunately, although many companies strive to hire and retain productive employees who produce significant work, studies show that employees are only productive for 2 hours and 23 minutes of their entire workday.How can the above be avoided in the future? Our guest blog offers insights on improving your company’s productivity and growth. ____________________________________________________________…
Elinor Stutz
January 23, 2025 
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos th…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local busin…
By Corey C. WalkerShort-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed to a larger audience through algorithms, you don’t need a big advertising budget to get noticed. By consistently creating reels that showcase your products, services, or even behind-the-scenes moments, your business can stand out and c…
Corey Walker
January 23, 2025 
In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her …
In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset,…
In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her to discuss how she learned that lesson, along with many more lesson-filled stories from her career.Stories (with lessons) about what she made in marketingTake risks to propel your careerStay a ‘Player-Coach’ as long as you canM & A = OpportunityMarketing is like a soccer teamReflect on the d…
Daniel Burstein
January 23, 2025 
Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we delve into the crucial topic of data literacy and how mastering it can future-proof your workforce. Joining Diane is Matt Cowell, CEO of QuantHub, whobrings a wealth of experience in le…
Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we delve into the crucial topic of data literacy and how mastering it can future-proof y…
Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we delve into the crucial topic of data literacy and how mastering it can future-proof your workforce. Joining Diane is Matt Cowell, CEO of QuantHub, whobrings a wealth of experience in leading product and technology teams. In this conversation, Matt unpacks the limitations of traditional learning models and champions the effectiveness of micro learning, where information is revisited in small, regular intervals. This approach mirrors modern practices in language learning and machine…
Diane Helbig
January 23, 2025 
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Matt Dentino
January 23, 2025 
We're on a mission to make the Earring Aid even better! 💪Our Illinois makers program tweaked the design to bring the prongs closer together, but we're not quite there yet. 🤔That's where YOU come in! A friendly face from the Western Wisconsin Center for Independent Living: https://cilww.com…
We're on a mission to make the Earring Aid even better! 💪Our Illinois makers program tweaked the design to bring the prongs closer together, but we're not quite there yet. 🤔That's where YOU …
We're on a mission to make the Earring Aid even better! 💪Our Illinois makers program tweaked the design to bring the prongs closer together, but we're not quite there yet. 🤔That's where YOU come in! A friendly face from the Western Wisconsin Center for Independent Living: https://cilww.com used the 3D printed file our makers program created to print a customized Earring Aid for a happy customer. 😄We'd love to see more of this!Do you have a 3D printer and a knack for innovation?Download the Earring Aid STL file on Thingiverse so you can tinker and create your own improvemen…
Cindy Hardin-Weiss
January 22, 2025 In today's MA Minute, we hear about the downside of managed care. That is the part where insurance company accountants manage your care rather than you or your doctors! There is power in those green eyeshades! In "Your Medicare Benefits 2024" we learn about blood, or rather how Medicare will pay for…
In today's MA Minute, we hear about the downside of managed care. That is the part where insurance company accountants manage your care rather than you or your doctors! There is power in those green e…
In today's MA Minute, we hear about the downside of managed care. That is the part where insurance company accountants manage your care rather than you or your doctors! There is power in those green eyeshades! In "Your Medicare Benefits 2024" we learn about blood, or rather how Medicare will pay for procedures involving blood. Finally, the Social Security Administration is in charge of signing people up for Medicare. In some places, it doesn't seem too interested in doing its job! One soon-to-be client had to call his senator in order to shake loose some action on his application. Another foun…
Douglas B. Jones
January 21, 2025 
