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Imagine this: you work tirelessly for weeks on end to train a new employee, pouring all your knowledge and expertise into them. You watch them grow and learn, and finally, they’re ready to take on t…
Imagine this: you wo…
Imagine this: you work tirelessly for weeks on end to train a new employee, pouring all your knowledge and expertise into them. You watch them grow and learn, and finally, they’re ready to take on the world on their own. But before you know it, they’re handing in their resignation letter, Moving on to greener pastures, and leaving you feeling frustrated and maybe even a little betrayed. Was it worth training these employees or was it money down the drain? It’s a story that’s all too common in the business world. Employers invest significant time, energy, and resources into training new…
Steve DiGioia
July 10, 2023
We have studied ways to best serve our customers ad nauseam. We use numerous metrics to gauge customer sentiments. We sit through seminar after seminar to learn the latest tactics to enhance the custo…
We have studied ways…
We have studied ways to best serve our customers ad nauseam. We use numerous metrics to gauge customer sentiments. We sit through seminar after seminar to learn the latest tactics to enhance the customer experience and spend thousands of dollars on certification courses signaling to our peers our “expertise”. And countless experts have built impressive careers by writing books, making speeches, and hosting training courses and podcasts. All in the hopes of sharing with others their best theories to separate your business from the competition and to make your customers feel loved and apprec…
Steve DiGioia
June 26, 2023
Using a customer’s name is a simple yet powerful way to improve their experience with your business. It’s an effective way to make them feel valued and acknowledged, which can lead to increased lo…
Using a customer’s…
Using a customer’s name is a simple yet powerful way to improve their experience with your business. It’s an effective way to make them feel valued and acknowledged, which can lead to increased loyalty and customer satisfaction. When a customer hears their name, it creates a sense of familiarity and personalization. It makes them feel like they’re more than just another faceless customer, and that you appreciate their business. By using the power of a customer’s name, you can also build rapport and establish a connection, which can lead to better communication and understanding between…
Steve DiGioia
June 12, 2023
We shop at any business for the products or services they offer. Hopefully, their service and price are in line with our expectations too. But does the look of the business matter and can the visual a…
We shop at any busin…
We shop at any business for the products or services they offer. Hopefully, their service and price are in line with our expectations too. But does the look of the business matter and can the visual appeal boost the customer experience? Here’s what I mean… The Power of Visual Appeal Many years ago, some themed restaurants like Fridays, for example, thought it was cool to hang all kinds of assorted “junk” on their walls. You’d see sports memorabilia, car signs, farm tools, and I even once saw a 12ft canoe. Now, I have no idea what these items have to do with a restaurant, but I guess …
Steve DiGioia
May 29, 2023
If you’re in a leadership role, you should know by now that your customers are always evaluating your every move. That’s right, your every move. They’re watching your every decision, every actio…
If you’re in a lea…
If you’re in a leadership role, you should know by now that your customers are always evaluating your every move. That’s right, your every move. They’re watching your every decision, every action, and every word. And if you’re not careful, they’ll have no qualms about letting you know when you’ve screwed up. Now, you might be thinking, “But I’m the boss! I call the shots around here!” Well, that might be true, but just because you’re in charge doesn’t mean you can rest on your laurels. In fact, it’s quite the opposite. Your position of power comes with a responsibility …
Steve DiGioia
May 15, 2023
